La irrupción del Cloud Computing en el mercado tecnológico ha transformado el sector. La aplicación de este modelo en las soluciones de infraestructuras IT para empresas abre nuevas oportunidades de negocio ante los actuales retos socio-económicos. Javier Salcedo, Director de Producto de Arsys, ha explicado este contexto y la importancia del Cloud en el encuentro “Socio-economic Certainties and Change for the Future Internet” sobre el futuro de Internet, organizado por SESERV (Socio-Economics Service for European Research Projects) y celebrado el 20 de junio de 2012 en Bruselas. Presentación en inglés. Más información sobre SESERV en: http://ow.ly/bHiZI

1. Cloud Computing
Javier Salcedo
Product Director

2. Arsys
250.000 + customers
1.400.000 + services
100+ countries (mainly ES, FR, PT)
40.000.000€+ revenue
5.000.000€+ R&D yearly budget
15.000+ servers capacity in 3 Data Centers
Cloud innovation (mainly IaaS)
IaaS offering 3.000+ servers, 1.500+ customers

3. 1 Customer drives everything
What is happenning?

4. Cloud Computing & Mobility
Internet & Mobile phones
(2010-2015)
2000
PC-era
I’ve just bought the very new
I’ve bought a mobile phone and iPhone 4S
1990
can talk everywhere!
I can access everything in
My children want to have the world, everywhere!
Internet access, they have an
I couldn’t live without it! I love
email account in the university.
it!
IT Pre-history I’ve bought a PC for my children I’m getting one in my job too! I’ve got 500 FB friends, 100
(only for homework). It has Twitter followers and I’m
something called Wordperfect. receiving 50 emails/day
Most people know that a PC exists Angry Birds record!
before 1990
Nobody knows what IT, a PC or mobile phone is
IT doesn’t exist for the world

5. Mobility is the new way of accessing the information
Multi-location
Multi-device
users

6. Technology adoption acceleration
Time to get 1 million users The birds story…
9 years
9 months
9 days • Waste of 75 millions people's time
• 200 million minutes a day
• Three trillion pigs popped

7. Technology adoption acceleration
1997 2007 2010
300.000 first day
200.000 first day
350.000 1 year 1.000.000 28 days
1.000.000 74 days
3.270.000 3 months

8. My experience
 Just 8 years working
 150+ daily inputs (emails, talks, meetings, calls, SMS,
whatsapp), 30% requiring action
 500+ projects in my professional life
 Everything changes… constantly!
None of this would have been possible 15 years ago!

9. So… what is happening?
 Technology is no longer optional; it’s rather part of our lives
 Users drive innovation. IT companies don’t do it anymore.
 Our digital life (personal & professional) is being accelerated at an unknown
extent. We can now have much more interactions and do so many things.

10. 2 Cloud Context

11. Cloud types
Personal Public Private
cloud cloud cloud
Remember: end user drives everything!!!

12. 3 Cloud Adoption

13. Wow!!! Just click-it!
So Simple!
Business
focus
TCO
Agility
End of
problems

14. It’s not
that easy!!!!
CIO

15. It’s not that easy…
• 1st time in history… better technology at home than at work
• BYOD… ¿users? ¿security? ¿data? CIO
• If I don’t give them tools… they will get them!
• My data!!! How do I keep control?
Damn
cloud!

16. It’s not that easy…
• Lock-in & interoperability
– Provider change CIO
Provider
Service Automation Time Standard services
interoperability
Electricity
Mobile Phone
Semi-automated Days Yes Yes
ADSL
Cloud Semi-automated Weeks/Months No No
– SLAs & Common Language become critical for cloud computing
industrialization and massive adoption!!!

17. It’s not that easy…
CIO
• My dear legacy…
• Remember what we talked about life acceleration?
– I don’t have time
– It’s currently working…don’t touch it!
– Cloud is much better but…

18. It’s not that easy…
My team… and I!!!
CIO

19. It’s not that easy…
• The 1.000 ways of doing a TCO analysis
– Am I going to fire my employees?
– Am I going to provide value-added services
to my business with the saved time?
– Am I going to sell my DataCenter space?
– Am I going to keep the same PUE?
– … and many others!
CIO

20. 4 Market at a glance

21. Market growth

22. Everybody wants to play…
Telcos ISVs
Internet
access
Non-IT
services
Cloud SI’s Cloud
Businesses services VARs providers
Personal
cloud
Internet IT Giants
companies
Only main interactions drawn

23. Where’s innovation
• Enabling SaaS ecosystems
• Interoperability & Migration from legacy systems
• Hybrid clouds to allow progressive onboarding
• Standard and measurable SLAs to provide confidence
• Apps “virtualization” to access anything, anywhere

24. 5 Closure

25. Summary
 Technology is now mainstream for everyone
 Consumer drives innovation
 Life is accelerating
 … but still significant issues to overcome for cloud
mainstream adoption in the businesses space

26. ¿?
Javier Salcedo
Product Director
jsalcedo@arsys.es
www.arsys.es