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Careers in Agriculture
Its not all mud and flies!!!!
           CAA Annual Conference
        Friday 18th November 2011
     The Great Divide – City and Country
                Lynne Strong
         www.cloverhilldairies.com.au
Michael


Nick

        We milk
        500 cows
       3x daily on
       two farms
           at
       Jamberoo




                        2
3
Wow these
cows provide
50000 young
people like me
  with milk
  everyday



                 4
Cows on the Hill
             The home farm is
           situated in very steep
           rainforest country on
               the NE side of
               Saddleback Mt




                                    5
With views like this
   you can see why
lifestyle farmers pay
       $70k/ha




                        6
Our second farm is
  located on a flood
plain adjacent to the
 Jamberoo township




                        7
We conduct
 pasture and
pharmaceutical
milk trials here
March 2011
1 in 50 year flood     Not only do we
                      produce milk we
                        can swim like
                         Olympians.
                        Believe me we
                     needed to be today
                              !!!!!!
And believe it or
                      not it gets 33%
                     less rainfall than
                      the home farm



   March 2011
1 in 50 year flood
Same paddock 1
     hr. later
The Noblest Profession
A career in agriculture is
feeding, clothing and housing
the world
7 billion people and growing.
Agriculture needs best &
             brightest

• Feeding the world is huge responsibility
  – it will need an extraordinary effort
• And extraordinary people
• The world needs talented young people
  choosing agrifood sector career
  pathways
Australia Needs You
• 80,000 new workers required
• 2000 ag science graduates needed per
  annum universities only turning out only
  800 per year
I.e. There are 6 jobs for every 1 person
 graduating with an agriculture degree
HARD WORK NOT ENOUGH
        PAY?
2 million primary
 school students




     1.5 million
     secondary
      students




94%                 Agrifood Sector
2 million
           primary
            school
           students




           1.5 million
           secondary
            students




90%   4%
Key to Success
• A critical factor in engaging young
  people in agricultural career pathways is
  the timing of career education
  interventions.
• Capturing their attention in early to
  middle secondary years is crucial.
Art4Agriculture is a network of
  young people who share a
passion to tell others about the
pivotal role Australian farmers
   play in feeding the world.




                                   18
Art4Agriculture design and
deliver events and activities that
      focus on youth, career
 opportunities, the environment
 and the arts and link them all
       back to agriculture.
Our programs use
  creative arts and
multimedia to tap into
  youth technology
Our programs




www.art4agriculture.com.au
http://www.art4agriculture.com.au/creamofthecrop/
The Cream of the Crop
            Competition
• invites students in NSW secondary and
  tertiary education institutions to create a
  PowerPoint or a video which can be
  published on the web and win cash prizes.
• students are asked to promote the
  importance of agriculture to their peers, to
  encourage a better understanding of
  agriculture as well as promote agricultural
  careers and rural life.
Need to replace this photo with an
Cream of Crop photo(or two)
Cream of the Crop Competition

• The winning entries are loaded on the web
  providing contemporary authentic, positive
  and popular stories about agriculture and the
  environment written by young people for
  young people.
• This initiative is vital as the changes to
  modern farming practices have moved much
  faster than educational resource
  development.
70,000
                                                hits


http://www.slideshare.net/LandLearnNSW/presentations?order=popular
http://www.slideshare.net/art4agriculture/slideshows?order=popular
www.youtube.com/user/Art4Agriculture




http://art4agriculturechat.wordpress.com/
The Archibull Prize

• invites students in suburban high schools to
  learn through hands on experience about the
  challenges of housing and feeding the world
  with a declining natural resource base.
• The finished artworks and curriculum
  activities must explore and communicate the
  students’ vision for a sustainable future.
How it works

Each school is provided with a life size fibreglass
cow on which the students create an artwork
about:
• their allocated food or fibre industry
• the farmers who produce it and
• how this food or fibre is being produced
  sustainably.
Young Farming Champions

• A young farmer who specialises in each
  commodity is paired with a school who is
  studying that particular commodity.
• The young farmer comes to the school and
  talks to the students and shares their farming
  experiences.
Not just for young Picassos
The Tasks

1. The Archibull
• Use the blank fibreglass cow to inspire or
   create the artwork ……..
2. The blog
• Produce a weekly web blog which
   documents the journey of the artwork.
The Tasks

3. The video
• Produce a short video to raise the profile of
   the allocated food or fibre commodity or the
   farmers who produce it .
4. The PowerPoint
• Produce a PowerPoint for web publishing
   which reflects the students sustainability
   learnings
We take the finished
  artworks out of the
classroom and onto the
        streets.




                         38
And to big events
 like the Sydney
Royal Easter Show.
Our programs are
  all about big
       ideas
Cooperation
& teamwork
2 million
primary
  school


IMAGES AND
students      80%




PERCEPTIONS
1.5 million   49%
secondary
 students
IMAGES AND PERCEPTIONS
• 80% primary and 49% secondary
  students think agriculture is a good
  career choice for a young person
• Both demographics say farmers work
  hard for too little reward
• But is not all about the money
IMAGE GETS IN THE WAY
There is a perception of mud and
gumboots as opposed to young
people from diverse backgrounds
and career pathways working as a
team to produce affordable and
nutritious food.
NOT SEXY ENOUGH
   Somehow there is the
    perception that food
production is „dirty‟ and not a
        noble cause.
        Weird eh!!!!!!
IMAGE IS
EVERYTHING
Image needs
to be created
 and actively
 maintained
As a young
farmer I am
optimistic for
     this
  Industry.
I am a young
person and I love
 farming and I
love the lifestyle
I am a city
    girl
My career in
 Agriculture has
opened so many
  doors for me
My new career has opened many
         doors for me




                          My trip to
                          Canada
The students said
“you're too pretty to
    be a farmer”
& “I didn't know girls
 could be farmers “
I am a farmer
and I am living
the dream and
   you can too
I’m a farm girl
who wants to be
the change that
needs to happen
I am using
     every
   platform
 available to
me to inspire
young people
      into
 agriculture
Another great industry
              initiative


National Managers – Jaydee Events Pty Ltd
John Hutchison & Deanne Kennedy
Phone: 03 5659 4219 Fax: 03 5659 4412
Mobiles: J: 0412 368 739 D: 0419 878 055
Email: jaydeeevents@dcsi.net.au
Address: PO Box 2, LOCH VIC 3945
www.thepeopleindairy.org.au/projects/cows-create-careers.htm
But wait there is more

A list of all the agriculture
education and awareness
programs in Australia on offer to
schools can be found here
http://primaryindustrieseducation.com.au/stocktake.htm
Primary Industry Centre for Science Education
                  (PICSE)




           http://www.picse.net/HUB/index.htm
Primary Industry Centre for Science
            Education (PICSE)

“The most important word in our PICSE
vocabulary is “Relationships”! Our Science
Education Officers (SEOs) build relationships
with students, teachers, university academics,
industry scientists, national colleagues and local
community supporters. These relationships are
not built through emails or flyers, but through
face to face discussions in classrooms, teacher
staffrooms, laboratories and other workplaces”
2011




Locations of the National Office
    + 10 Activity Centres:
PICSE Integrated Model: Building Relationships & Passion




                 Relevance of Science:
                    run by Science
                   Education Officer
Its not all mud and flies
     The one-stop shop for careers in
 cropping, livestock production, fisheries,
forestry, horticulture and viticulture that
      feed the world and manage the
                environment.
Check it out here
 www.csu.edu.au/special/acda/careers/
More information on Agrifood
          Pathways


    www.agrifoodskills.net.au/
The Big Question?? What about
            farming
Are young people interested in careers in
agriculture
• Yes they are
• Art4Agriculture survey 2011
• 80% primary school students said yes
• 49% secondary students said yes
Vocational Education Training
 made me “work ready” for a
 career in the dairy industry
   see Emma‟s story here

www.youtube.com/watch?v=Kwt6pExh0pA
JOIN ME IN SPREADING
        THE WORD
CAREERS THAT HELP FEED THE
WORLD ARE THE PLACE TO BE

                                  My cows produce
                                   milk for 50,000
                                    Australians
                                      everyday




                             73
2 million
     primary
       school
     students


                   Extra-ordinary
                       People



     1.5 million
     secondary
      students




Australia needs the best and the
brightest to enter careers in the
         Agrifood Sector

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Careers in Agriculture: It's Not All Mud and Flies

  • 1. Careers in Agriculture Its not all mud and flies!!!! CAA Annual Conference Friday 18th November 2011 The Great Divide – City and Country Lynne Strong www.cloverhilldairies.com.au
  • 2. Michael Nick We milk 500 cows 3x daily on two farms at Jamberoo 2
  • 3. 3
  • 4. Wow these cows provide 50000 young people like me with milk everyday 4
  • 5. Cows on the Hill The home farm is situated in very steep rainforest country on the NE side of Saddleback Mt 5
  • 6. With views like this you can see why lifestyle farmers pay $70k/ha 6
  • 7. Our second farm is located on a flood plain adjacent to the Jamberoo township 7
  • 8. We conduct pasture and pharmaceutical milk trials here
  • 9. March 2011 1 in 50 year flood Not only do we produce milk we can swim like Olympians. Believe me we needed to be today !!!!!!
  • 10. And believe it or not it gets 33% less rainfall than the home farm March 2011 1 in 50 year flood Same paddock 1 hr. later
  • 11. The Noblest Profession A career in agriculture is feeding, clothing and housing the world 7 billion people and growing.
  • 12. Agriculture needs best & brightest • Feeding the world is huge responsibility – it will need an extraordinary effort • And extraordinary people • The world needs talented young people choosing agrifood sector career pathways
  • 13. Australia Needs You • 80,000 new workers required • 2000 ag science graduates needed per annum universities only turning out only 800 per year I.e. There are 6 jobs for every 1 person graduating with an agriculture degree
  • 14. HARD WORK NOT ENOUGH PAY?
  • 15. 2 million primary school students 1.5 million secondary students 94% Agrifood Sector
  • 16. 2 million primary school students 1.5 million secondary students 90% 4%
  • 17. Key to Success • A critical factor in engaging young people in agricultural career pathways is the timing of career education interventions. • Capturing their attention in early to middle secondary years is crucial.
  • 18. Art4Agriculture is a network of young people who share a passion to tell others about the pivotal role Australian farmers play in feeding the world. 18
  • 19. Art4Agriculture design and deliver events and activities that focus on youth, career opportunities, the environment and the arts and link them all back to agriculture.
  • 20. Our programs use creative arts and multimedia to tap into youth technology
  • 23. The Cream of the Crop Competition • invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win cash prizes. • students are asked to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
  • 24. Need to replace this photo with an Cream of Crop photo(or two)
  • 25. Cream of the Crop Competition • The winning entries are loaded on the web providing contemporary authentic, positive and popular stories about agriculture and the environment written by young people for young people. • This initiative is vital as the changes to modern farming practices have moved much faster than educational resource development.
  • 26. 70,000 hits http://www.slideshare.net/LandLearnNSW/presentations?order=popular http://www.slideshare.net/art4agriculture/slideshows?order=popular
  • 28.
  • 29. The Archibull Prize • invites students in suburban high schools to learn through hands on experience about the challenges of housing and feeding the world with a declining natural resource base. • The finished artworks and curriculum activities must explore and communicate the students’ vision for a sustainable future.
  • 30. How it works Each school is provided with a life size fibreglass cow on which the students create an artwork about: • their allocated food or fibre industry • the farmers who produce it and • how this food or fibre is being produced sustainably.
  • 31.
  • 32. Young Farming Champions • A young farmer who specialises in each commodity is paired with a school who is studying that particular commodity. • The young farmer comes to the school and talks to the students and shares their farming experiences.
  • 33.
  • 34. Not just for young Picassos
  • 35. The Tasks 1. The Archibull • Use the blank fibreglass cow to inspire or create the artwork …….. 2. The blog • Produce a weekly web blog which documents the journey of the artwork.
  • 36. The Tasks 3. The video • Produce a short video to raise the profile of the allocated food or fibre commodity or the farmers who produce it . 4. The PowerPoint • Produce a PowerPoint for web publishing which reflects the students sustainability learnings
  • 37.
  • 38. We take the finished artworks out of the classroom and onto the streets. 38
  • 39. And to big events like the Sydney Royal Easter Show.
  • 40. Our programs are all about big ideas
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. 2 million primary school IMAGES AND students 80% PERCEPTIONS 1.5 million 49% secondary students
  • 48. IMAGES AND PERCEPTIONS • 80% primary and 49% secondary students think agriculture is a good career choice for a young person • Both demographics say farmers work hard for too little reward • But is not all about the money
  • 49. IMAGE GETS IN THE WAY There is a perception of mud and gumboots as opposed to young people from diverse backgrounds and career pathways working as a team to produce affordable and nutritious food.
  • 50. NOT SEXY ENOUGH Somehow there is the perception that food production is „dirty‟ and not a noble cause. Weird eh!!!!!!
  • 51.
  • 53. Image needs to be created and actively maintained
  • 54. As a young farmer I am optimistic for this Industry.
  • 55. I am a young person and I love farming and I love the lifestyle
  • 56. I am a city girl
  • 57. My career in Agriculture has opened so many doors for me
  • 58. My new career has opened many doors for me My trip to Canada
  • 59. The students said “you're too pretty to be a farmer” & “I didn't know girls could be farmers “
  • 60. I am a farmer and I am living the dream and you can too
  • 61. I’m a farm girl who wants to be the change that needs to happen
  • 62. I am using every platform available to me to inspire young people into agriculture
  • 63. Another great industry initiative National Managers – Jaydee Events Pty Ltd John Hutchison & Deanne Kennedy Phone: 03 5659 4219 Fax: 03 5659 4412 Mobiles: J: 0412 368 739 D: 0419 878 055 Email: jaydeeevents@dcsi.net.au Address: PO Box 2, LOCH VIC 3945 www.thepeopleindairy.org.au/projects/cows-create-careers.htm
  • 64. But wait there is more A list of all the agriculture education and awareness programs in Australia on offer to schools can be found here http://primaryindustrieseducation.com.au/stocktake.htm
  • 65. Primary Industry Centre for Science Education (PICSE) http://www.picse.net/HUB/index.htm
  • 66. Primary Industry Centre for Science Education (PICSE) “The most important word in our PICSE vocabulary is “Relationships”! Our Science Education Officers (SEOs) build relationships with students, teachers, university academics, industry scientists, national colleagues and local community supporters. These relationships are not built through emails or flyers, but through face to face discussions in classrooms, teacher staffrooms, laboratories and other workplaces”
  • 67. 2011 Locations of the National Office + 10 Activity Centres:
  • 68. PICSE Integrated Model: Building Relationships & Passion Relevance of Science: run by Science Education Officer
  • 69. Its not all mud and flies The one-stop shop for careers in cropping, livestock production, fisheries, forestry, horticulture and viticulture that feed the world and manage the environment. Check it out here www.csu.edu.au/special/acda/careers/
  • 70. More information on Agrifood Pathways www.agrifoodskills.net.au/
  • 71. The Big Question?? What about farming Are young people interested in careers in agriculture • Yes they are • Art4Agriculture survey 2011 • 80% primary school students said yes • 49% secondary students said yes
  • 72. Vocational Education Training made me “work ready” for a career in the dairy industry see Emma‟s story here www.youtube.com/watch?v=Kwt6pExh0pA
  • 73. JOIN ME IN SPREADING THE WORD CAREERS THAT HELP FEED THE WORLD ARE THE PLACE TO BE My cows produce milk for 50,000 Australians everyday 73
  • 74. 2 million primary school students Extra-ordinary People 1.5 million secondary students Australia needs the best and the brightest to enter careers in the Agrifood Sector