Presentation for http://www.meetup.com/hong-kong-freelancers/events/73997472/ Stop Wasting Your Billing Hours, Learn How to Select Your Ideal Client. Most businesses will take any client that comes along that is willing to pay. Some may think any opportunity that pays is worth pursuing, for hopes of a bigger project or exposure from the client. But in the end, sometimes it's just not worth it because the work and time spent on the client doesn't add any value to your businesess. We talk about: 1. How to properly target your ideal client and select the clients that you would have the highest chance of achieving successful results, which only helps to build a more credible portfolio and case studies. 2. We also learn how we may select a client that is not ideal but more for the purposes of building visibility and building a stronger set of case studies, learning new skills or simply to make ends meet. In the end, we would all like to have happy clients in order to increase positive word of mouth to further our business endeavors.

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Hong Kong
Business Owners
Hong Kong
Marketing for
Internet
Domination
Selecting Your Ideal Client
Win Clients and Colleagues
Your Host: Art Lee

2. +
Feedback
 Encourages more
people to join events
and to increase
network
 Methods
 Group Reviews
 Event Reviews

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Our Sponsor, www.iaft.hk

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Thank you! – 257 Feb 2012
525 Aug 2012
Less than 10%
of groups hit
500 members

5. +
Attending

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Active Members

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Direction of the Group
Create an environment of like minded people
who want to
or are already earning money
from something they enjoy doing
as their own boss….to share their experiences
How this is accomplished
Create events…..where you show up….. and participate

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Next Events
 HKMID August 28th – How to Utilize Print and
Digital Media – The Hive
 HKF Sept 6th– Meet Companies Looking for
Freelancers

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Other Groups
• Business Exchange Club - Business Networking
• HK Social Media
Current Social Media Trends
• Hongkongwebanalytics.com – Kenneth Kwok
• webwednesday.hk – Napoleon Biggs
• WomenMediaNetworks.com
• Startupshk.com, boot.hk

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Challenge
Go after any client who is:
 Willing to LISTEN
 Willing to CONSIDER
 Willing to PAY
Money is Money
The Color of Money is the Same All Around
the World

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Result (experience will vary)
 Work longer than
expected
 At the mercy of
the client
 Work quality
suffers
 Resentment
 Client never
returns
 Client never
refers

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More results
 Take on projects that are not our strengths
 Sell something that client may not need
 Do the work, just to get paid on something
 Etc.. Etc…etc..

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What we look to find
 Find partnerships, synergies, referrals, Ideal clients

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5 Characteristics to Strive for a
Successful Partnership
1. Respect is required for all strong working relationships. If
person f eels they are above you, they will tend to take over
and run the direction of the project. You are the expert.
 Money should not be used to make others feel small
2. Knowing what they want. The less they know the harder it is
to deliver what they want. If needed, educate them to help
make a decision.
3. Decisiveness - In order to make the call to move a project
forward, otherwise you are stuck. No trust if they are asking
around for reassurance.

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5 Characteristics to Strive for a
Successful Partnership
4. Conscious of Right and Wrong – If no difference of right
and wrong, imagine how they would treat your business
agreement.
5. Good Communication – Not everyone can click well and
problems can result if you aren’t direct with one another.

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Top Characteristics of an Ideal
Client
 Communicates Expectations Clearly – This is vital for a
freelancer/business to provides the right product and service.
 Reasonable Timelines – Clients want it yesterday, set the right
expectations of what they will get and in what time frame.
 Be Available – If things go wrong or if questions need answer, the
client must be available otherwise the project stalls
 Pays fair market value and Pays on time – You get what you
pay for
 Has a strong Referral Network – Your good work gets talked
about

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Top Characteristics of an Ideal
Client
 High Integrity – Conducts all areas of business at a high level
 Allows you to do your job – Trusts that you are the expert
 Seeks an Ongoing relationship – People want to find that on
that person they can rely upon
 Gives credit when it’s deserved – Some clients like to take
for credit for others work…blah…
 Strives for quality – Asking to take shortcuts is fine but it also
compromises the work, which is in on your reputation

18. + Get Busy Doing
or
Get Busy Losing!
Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk
Questions?
Property of Internet Marketing Coach Ltd. Hong Kong.