A guide to using social media during the Independent Schools Marketing Association Conference 2012, Cape Town.

2. WE HAVE A PROBLEM!
 There are many folks who would love to be at
Conference but are unable to attend.
 It is difficult to keep track of all the resources
shared at conference.
 The fantastic ideas at conference need a larger
audience!

3. HOW DO WE SOLVE THESE
PROBLEMS?
 Add your voice to the Conference by participating
through Twitter!
 You still have time to gain confidence and practise using
the service.
 Sign up now! You have plenty of time to learn!
 Read on to find out how…

4. Sign up to Twitter before conference and
start sharing and learning.
Don‟t forget to use the conference hashtag
#isma2012 in your tweets!
Give yourself time to „play‟ on Twitter and
gain confidence

5. During the conference, you can add your
voice by commenting on content during and
after each session.
Add comment, links, resources and ideas to
the conversation.
Make the most of the conference experience
by developing your Professional Learning
Network through Twitter.

6. A document summarising all the
day‟s tweets from conference
(#isma2012) will be published at the
end of each day.
Don‟t forget to add your voice!

7. How to use Twitter for the official backchannel
For those new to Twitter, this short guide will give you
all you need to participate in the conference
backchannel before, during and after the event.
STEP 1 : Go to http://www.twitter.com
STEP 2 : Enter your real name
Use your email address
Choose your password
Click “Sign up”
You can access Twitter on your internet-
enabled phone : http://m.twitter.com
Or use the Twitter app on your smartphone.

8. STEP 3 : You will now need to complete this screen:
Only tick this if you are using Twitter
on your own computer/device
When all fields are complete, click
this button
You will receive an email to confirm your registration

9. STEP 4 : You will now need to go through a series of screens
from Twitter designed to set you up with your account
Search for these 5 users as a start :
@schneiderb| @ISASAnews|@ismaconf| @maggiev| @artpreston

10. This screen will ask you to follow 5 more well-known accounts.
You can skip this if you like by clicking “Skip this step”at the
bottom left of your screen.
Otherwise find 5 more accounts to follow and head to the next
screen.
Don‟t worry about this step at this stage. Click“Step this step”

11. Upload a picture (image) of yourself or an avatar
Make your bio information useful for those who are looking to find
someone with similar interests (for example: School marketer in an
independent school; loves scuba diving)
Remember that this your public face on Twitter– keep it professional

12. You are now at your Twitter homepage. Almost there…

13. Time to check your settings:
Click on the small arrow to the right of the silhouette at the top
of your screen and click on “Settings”
The “Settings” page will now open – let‟s take a look…

14. Settings (note circled items)
Check that your info is correct
(including time zone!)
Leave this unticked
Click “Save changes” when done

15. Now let‟s send our first tweet! Introduce yourself…
Find and click this button at the top right of your screen
A dialogue box will open on your screen into which you can
write your tweet (remember you only have 140 characters!)
Remaining
numbers of
characters in
your message.
A hashtag (word preceded by #) allows you to filter the
conversation. The ISMA Conference 2012 hashtag is #isma2012.
Ensure that all tweets concerning the conference contain this
hashtag so that it appears in the backchannel conversation.

16. Twitter basics :
Click “Reply” to respond to the sender of the tweet.
Click “Retweet” to resend the tweet to your network of followers
if you think it is worthwhile.
Click “Favorite” if you would like to save this tweet to your
Favorites list (available from Profile page).

17. Twitter basics :
Use @ followed by Twitter
username to mention another
RT means “ReTweet” Twitter user
Hashtag

18. Twitter basics :
To send a private message to another Twitter user, click here
You will only see this option if the person
follows you.
Direct messages can also be sent by tweeting
the person‟s Twitter name preceded by a „D‟

19. Use your new Twitter account to sign up to
Pinterest(http://www.pinterest.com)
Search for „ismaconf‟ and follow the official
ConferencePinterestaccount.

20. Make sure you visit the Conference Facebook page
regularly for conference updates, photos and more.
www.facebook.com/ismaconf

21. Where can I connect?
www.facebook.com/ismaconf
www.pinterest.com/ismaconf
www.twitter.com/ismaconf

22. QUESTIONS?
Email: arthurp@elkanah.co.za
Phone: 021 554 8630
This work is licensed under a Creative Commons Attribution-
NonCommercial-NoDerivs 3.0 Unported License