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+100 EXTRA Guerilla marketing examples (part 2)

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"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.

Publié dans : Business, Technologie
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+100 EXTRA Guerilla marketing examples (part 2)

  1. 1. +100 -e x tra - guerrilla examples in 5 more minutes!© TOTAL IDENTITY 2010 Total Active Media Total Identity 1 Martijn Arts
  2. 2. GUERRILLA MARKETING n in.’ Described 1983 io m at 5 Jay Conrad Levinson nt in An American marketeer se s re le r p mp he xa ot e y ng m ti to rke up ma ow illa ll r fo er a u g© TOTAL IDENTITY 0+ ‘ 10
  3. 3. DEFINITIONThe concept of guerrilla marketing was invented asan unconventional system of promotions that relieson time, energy and imagination rather than a bigmarketing budget. Typically, guerrilla marketingcampaigns are unexpected and unconventional;potentially interactive; and consumers are targetedin unexpected places. The objective of guerrillamarketing is to create a unique, engaging andthought-provoking concept to generate buzz, andconsequently turn viral
  4. 4. KEYWORDS1.Not a big budget2.Unexpected3.Unconventional4.Interactive5.Unexpected places6.Buzz / turn viral
  5. 5. KEYWORDS1.Not a big budget cheap2.Unexpected surprise3.Unconventional different4.Interactive active5.Unexpected places places6.Buzz / turn viral buzz
  6. 6. guerrilla is...
  7. 7. #1
  8. 8. #2
  9. 9. #3
  10. 10. #4
  11. 11. #5
  12. 12. #6
  13. 13. #7
  14. 14. #8
  15. 15. #9
  16. 16. #10
  17. 17. #11
  18. 18. #12
  19. 19. #13
  20. 20. #14
  21. 21. #15
  22. 22. #16
  23. 23. #17
  24. 24. #18
  25. 25. #19
  26. 26. #20
  27. 27. #21
  28. 28. #22
  29. 29. #23
  30. 30. #24
  31. 31. #25
  32. 32. #26
  33. 33. #27
  34. 34. #28
  35. 35. #29
  36. 36. #30
  37. 37. #31
  38. 38. #32
  39. 39. #33
  40. 40. #34
  41. 41. #35
  42. 42. #36
  43. 43. #37
  44. 44. #38
  45. 45. #39
  46. 46. #40
  47. 47. #41
  48. 48. #42
  49. 49. #43
  50. 50. #44
  51. 51. #45
  52. 52. #46
  53. 53. #47
  54. 54. #48
  55. 55. #49
  56. 56. #50
  57. 57. #51
  58. 58. #52
  59. 59. #53
  60. 60. #54
  61. 61. #55
  62. 62. #56
  63. 63. #57
  64. 64. #58
  65. 65. #59
  66. 66. #60
  67. 67. #61
  68. 68. #62
  69. 69. #63
  70. 70. #64
  71. 71. #65
  72. 72. #66
  73. 73. #67
  74. 74. #68
  75. 75. #69
  76. 76. #70
  77. 77. #71
  78. 78. #72
  79. 79. #73
  80. 80. #74
  81. 81. #75
  82. 82. #76
  83. 83. #77
  84. 84. #78
  85. 85. #79
  86. 86. #80
  87. 87. #81
  88. 88. #82
  89. 89. #83
  90. 90. #84
  91. 91. #85
  92. 92. #86
  93. 93. #87
  94. 94. #88
  95. 95. #89
  96. 96. #90
  97. 97. #91
  98. 98. #92
  99. 99. #93
  100. 100. #94
  101. 101. #95
  102. 102. #96
  103. 103. #97
  104. 104. #98
  105. 105. #99
  106. 106. #100
  107. 107. #101
  108. 108. e a’ lin ‘la ti on @arts118 n ta re se p th er y o h m a tc o w d© TOTAL IDENTITY 2010 Total Active Media Total Identity108 Martijn Arts

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