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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
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a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
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Rajiv Jayarajah, MAppComm, ACC
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Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
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The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
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2024 State of Marketing Report – by Hubspot
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Everything You Need To Know About ChatGPT
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How to Prepare For a Successful Job Search for 2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
2022 03 Snow Finders
1.
Snow Finders Snow Finders ~近隣住民で共有できる、積雪・除排雪確認アプリ~
2.
札幌の魅力って?
3.
人口100万人以上の大都市として見た場合、 世界でも非常に珍しい豪雪都市 毎年479㎝ほどの雪が降り、最も深い 積雪量は97㎝ほどと雪と密接に関わる 都市。毎年2月頃にはさっぽろ雪まつり が開催され、道外や海外からの観光客も 多く訪れるなど、雪のイメージが強い。 (ちなみに今年は3年ぶりの開催) 写真:さっぽろ雪まつりの様子
4.
1 1. .札幌市が抱える問題 札幌市が抱える問題 ~雪の被害(雪害)と札幌市民~
5.
札幌市が抱える問題 大雪によって様々な雪害が発生する。 雪害とは、雪やなだれによって引き起こされる災害のこと。 代表的な例として、除雪中の転落事故や路面凍結による交通 事故、歩道での転倒事故などが挙げられる。 ①除排雪中の事故、②積雪による転倒に分けて説明する。
6.
札幌市が抱える問題 ①表は過去5年の除排雪中における事故発生状況を示した もの。この表から読み取れる通り、北海道は毎年除排雪中 に事故が発生し、場合によって死者が出ることもある。 表:過去5年の除排雪中における事故発生状況
7.
札幌市が抱える問題 ②2022年2月頃、大雪によって 札幌の学校は休校した。その連絡が 来る前に登校した友達に話を聞くと 、歩道の積雪に足を取られて転んで しまったという。北海道は歩道の積 雪によって転び、怪我をする危険性 と隣り合わせなのだ。 グラフ:札幌市中央区の1時間降雪量
8.
札幌市が抱える問題 積雪による転倒事故と 除排雪による転落事故
9.
2 2. .アプリの概要 アプリの概要 ~積雪・除排雪の双方へのアプローチ~
10.
アプリの概要 近隣住民で共有できる、積雪・除排雪確認アプリ Snow Finders Snow Finders ターゲット:北海道在住の人 特に雪害に悩まされている人 目標:積雪が多い歩道や除排雪中の道路を共有し、 事故などのトラブルを減少させる
11.
アプリの概要 ①積雪確認モード � � 『今日の天気』 最新の天気予報や、気温によるおすすめ の服装のアドバイスを確認できる。 � � 『地域を検索』 積雪情報と実際の写真が確認でき、危険 な道がどこにあるのかを知れる。
12.
アプリの概要 � � 『今日の天気』 自分が住む地域を登録すると最新 の天気予報を確認できる。また、 気温や湿度に基づいたおすすめの 服装のアドバイスも受けられる。 ▷冬季も快適な生活が可能 � � 『地域を検索』 アイコンをタップすると積雪情報 と実際の写真を確認でき、危険な 道を避けて通れる。登録すると情 報の更新とコメントができる。 ▷危険な道の 事前の対策
13.
アプリの概要 ①除排雪確認モード � � 『位置共有』 GPS機能とリンクし、自分が除排雪作業 をしていることを近所の人に知らせる。 『位置確認』 除排雪中の道を知って、避けて通ったり 近所の人の作業を手伝ったりできる。
14.
アプリの概要 � � 『位置共有』 近所の人に自分の居場所を知らせ トラブルがあった際は緊急ボタン を押して救助してもらえる。位置 共有機能はいつでも解除できる。 ▷安心安全な除排雪作業が可能 『位置確認』 除排雪中の道がアイコンとして表 示され、その道を避けるなどの対 策が可能になる。緊急ボタンが押 されるとアイコンが点滅する。 ▷緊急事態の 迅速な対応
15.
『地域を検索』で、積雪が 多く危険な道を共有し合う
16.
『地域を検索』で、積雪が 多く危険な道を共有し合う 『位置確認』で 、緊急ボタンが 押されていない か確認する 『位置確認』で 、近所の人の除 排雪作業を手伝 いに行く
17.
『地域を検索』で、積雪が 多く危険な道を共有し合う 『位置共有』で、どこの道 を除排雪中か確認し合う 『位置確認』で 、緊急ボタンが 押されていない か確認する 『位置確認』で 、近所の人の除 排雪作業を手伝 いに行く
18.
3 3. .アプリ導入の利点 アプリ導入の利点 ~アプリが解決する札幌市の課題~
19.
アプリ導入の利点 『積雪が多い歩道や除排雪中の道路を共有し、 事故などのトラブルを減少させる』 という目標を達成できる また、当初の目標に加えて『近隣住民との関わりが増える』 というメリットも兼ね備えている
20.
アプリ導入の利点 ▷積雪確認モード 積雪が多い道を共有し、凍った道 を通らなくて済む。この機能に よって、『積雪による転倒事故』 の被害を減少させられる。 ▷除排雪確認モード 除排雪中の道を共有し、除雪機に 接触する危険を減らす。この機能 によって、『除排雪中の事故』に 巻き込まれてもすぐ救助を呼べる 。 札幌市が抱える課題を解決できる
21.
4 4. .既存アプリとの比較 既存アプリとの比較 ~アプリのオリジナル性~
22.
既存アプリとの差別化 Snow Findersの類似システムとして、 国土交通省気象庁の気象データが挙げられる。 降水、気温などの最新情報を更新するシステム。 全国各地の様々な気象データを確認できる。
23.
既存アプリとの差別化 1.地域密着性 既存アプリ:北海道札幌 市までの情報 このアプリ:北海道札幌 市○○区○-○までの情報 北海道在住の人は自分の 地域の情報を詳しく知る ことができる。 2.更新頻度 既存アプリ:毎時50分 の決められた時間 このアプリ:地域の人の 協力によって常に更新 地域の人同士でアプリを 紹介し合えば、より更新 頻度が上がる。 3.人との交流 既存アプリ:与えられる 情報に対し受動的 このアプリ:コメントで 人と会話でき、更に情報 を与える側になれる 地域の人と話すきっかけ にも繋がる。
24.
参考文献・引用画像 奈良まちあるき風景紀行.(2023.1.7).札幌は世界一雪の多い大都市なのか【唯一無二の気候】. https://narakanko-enjoy.com/?p=42186.(参照2023.2.13) 北海道警察.(n.d.).除排雪中の事故に注意!!. https://www.police.pref.hokkaido.lg.jp/info/chiiki/snow/snow.html.(参照2023.2.13) 国土交通省気象庁.(n.d.).最新の気象データ. https://www.data.jma.go.jp/obd/stats/data/mdrr/index.html.(参照2023.2.23) えちこの旅ブログ.(n.d.).3年ぶりの開催!「さっぽろ雪まつり」大通会場 後編|2023年北海道②. https://iechiko.hatenablog.com/entry/2023/02/18/181445.(参照2023.2.13) 北海道警察.(n.d.).除排雪中の事故に注意!!. https://www.police.pref.hokkaido.lg.jp/info/chiiki/snow/snow.html.(参照2023.2.13) NHK.(2022.2.9).札幌市 なぜ記録的な大雪に?. https://www.nhk.or.jp/hokkaido/articles/slug-n85276164e8f2(参照2023.2.23) いらすとや.(2016.1.23).
雪で転ぶ人のイラスト. https://www.irasutoya.com/2016/01/blog-post_788.html.(参照2023.2.23) いらすとや.(2015.12.7).寒い中を歩く女性会社員のイラスト. https://www.irasutoya.com/2015/12/blog-post_85.html.(参照2023.2.23) いらすとや.(2018.2.1).雪下ろしのイラスト. https://www.irasutoya.com/2018/02/blog-post_18.html.(参照2023.2.23) いらすとや.(2018.5.27).スノーダンプで雪かきをする人のイラスト. https://www.irasutoya.com/2018/05/blog-post_147.html.(参照2023.2.23)
25.
Snow Finders Snow Finders