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Process and Tension in a Digital Agency

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Process and Tension in a Digital Agency

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Talk given at BalancedTeam LA on February 12.
Exploring the inherent tension that exists in a digital agency between building processes and systems, and being fluid and dynamic in an ever-changing digital landscape.

Talk given at BalancedTeam LA on February 12.
Exploring the inherent tension that exists in a digital agency between building processes and systems, and being fluid and dynamic in an ever-changing digital landscape.

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Process and Tension in a Digital Agency

  1. 1. PROCESS AND TENSION IN A DIGITAL AGENCY @heykluge @arturoeperez
  2. 2. A TALE OF TWO AGENCY ARCHETYPES
  3. 3. CREATIVE
  4. 4. DEV SHOPS
  5. 5. • Balance between beauty and utility • Strive for beauty, get results • Each client is its own process • Humans, beauty & technology
  6. 6. WHAT HASN’T WORKED: TOO MUCH STRUCTURE
  7. 7. WHAT’S WORKED: A SIMPLE BUT FIRM STRUCTURE
  8. 8. THE FUNDAMENTALS • • • • • A Solid Master Services Agreement Stakeholder Alignment Toggl Basecamp Skype
  9. 9. 3 MAIN GOALS Come Visit Speak Catholic Desire
  10. 10. A SET OF RECIPES • • • • • • Project Briefs Wireframes Agile Methodology Style Tiles Rainbow Matrix Manuals
  11. 11. THE CHALLENGE AHEAD: CONTINUING THE BALANCE
  12. 12. WE LIVE IN A PROCESS OF RECIPES
  13. 13. EVERY CLIENT IS ITS OWN PROCESS
  14. 14. CROSS-FUNCTIONAL MEANS MORE DISCIPLINES ARE COMING IN THE FUTURE
  15. 15. BUILD A SYSTEM THAT IS AS FLUID AS IT IS FIRM
  16. 16. @heykluge @arturoeperez

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