1. New Frontiers in IT-Enabled
Marketing
Andrew Rudin, Comm ’79, MS/MIT ‘05
Managing Principal, Outside Technologies, Inc.
Certified Social Media Strategist
www.outsidetechnologies.com
703.371.1242 (mobile)
arudin@outsidetechnologies.com
www.xeeme.com/andyrudin

2. 10 Recent Developments . . .
1. “Startups Worry that Twitter and Facebook
Are Blocking Their Way.”
2. “How Apple and Amazon Security Flaws Led
to My Epic Hacking.”
3. “One-quarter of Americans will use mobile
social networks this year.”
4. The New York Times created great digital
illustrations for the Summer 2012 Olympics.
5. B2B SEO requires greater integration with
multiple marketing specialties.

3. 10 Recent Developments . . .
6. Augmented Reality is moving from Novelty to
Utility.
7. Twitter’s growth plan could destroy it.
8. The downloading spree for free mobile
applications might be running out of steam.
9. Crowdsourcing brings benefits for
manufacturers and creates value for start-up
companies.
10. Nine social networks have emerged as most
valuable for business.

4. How to define problems
Water--
Is access to water a human right?
Is it exploitative for companies to
profit from people who require basic
necessities, such as water, to live?
How do we get water to people who
need it?

5. How to define problems
GDP Improvement--
What is the most important industry
in an economy?
How does an economy develop?

6. How to define problems
Personal goals--
Who will let me do this?
Who can stop me?

7. How to define problems
Public safety--
How do we stop people from obtaining
assault weapons and firearms likely to
be used in crimes?
How do we identify behaviors that
portend violence, and take steps to
intervene?

8. How to define problems
Marketing--
What do the response metrics tell us?
What do we have to do to improve
customer loyalty and maximize VOC
(Value of Customer)?

9. “Today's top performing marketers as
rated by the managers (a profile we call
‘Focusers’) have three key qualities:
comfort with ambiguity, ability to ask
strategic questions based on data, and
narrow focus on higher-order goals.”