1. Giving the Good-old
Survey a Face-lift
N-15 Consultants
May 2nd 2015

2. • N-15 Consultants - Who are we?
• NYU Enrollment Management System
• MGE Survey
• Developing our own Surveying tool
• MOTIF Website Prototyping
• Recommendations
• The numbers
Agenda
5/3/2015 2

3. N-15
Consultants

4. 5/3/2015 4
Blue Ocean Strategy

5. Process Flow
5/3/2015 5
Identify topic area
Raw Materials – Categories and Elements
Mind Genomics
Testing - Macros
Advisory
Database

6. Roadmap- N15 Consultants
5/3/2015 6
Conduct Workshops
• MGE
• Develop new
clients
Build a database
• Partnership
• Industry exposure
Global Reach
• Global cross
industry insights

7. 5/3/2015 7
Advisory Mind
Genomics
Surveys
Metrics
Universities
Products
Package DealPay per Use

8. Pay per use –Product Features
5/3/2015 8
General Overview N15 Consultants
Number of Surveys Unlimited
Number of Questions Unlimited
Number of Responses Depends on license
Number of email invitations 90+
Real-time reporting 55
Data exporting 
Data deletion Never
Supports all languages 
Price Free – 5000$/year

9. Pay per use –Product Features
5/3/2015 9
Report Creation Options N15 Consultants
Real-time online report
Crosstabs Counts, Percentages, Means
Statistical Testing
Chi-Square, T-test, Test of
proportions
Graphing - bar graph, pie chart,
spreadsheet

Export data to Excel, CSV 
Export data to SPSS 
Browse response individually 
Can change title and internal report
value

Share results with others 
Export report to PDF 
Export report to Word 
Export report to Excel 
Export report to Email 
Export report to Powerpoint 

10. Pilot Project-
NYU Enrollment
Management
System
–
MS MOT
Program

11. Enrollment
Management
5/3/2015 11
PROSPECTS
APPLICANTS
ADMITS
DEPOSITS
MELTS
• Unable to successfully create solid prospects for schools
• Unable to identify who is interested
• Lack of reliable metric to convert prospects to applicants
• Competitive factors prevent the conversion from applicants to
admits
• Barrier to get the customer past the applicant to admit
• Too high admit rate
• The number of admits is more than the university can handle
• Threat from world class schools
• Too high yield rate
• Deposits being poached by competitors
Current State

12. PROSPECTS
APPLICANTS
ADMITS
DEPOSITS
MELTS
PROSPECTS
APPLICANTS
ADMITS
DEPOSITS
MELTS
What needs to be done?

13. Objectives
5/3/2015 13
ENROLLMENT QUALITY
ADMISSION
DECISIONS
GET THE
BEST SEGMENT
OBJECTIVES

14. Serve the right combination of sauces to the customer.
EVEN BETTER?
Without asking the customer what he wants !!
Project Scope
ODI and Mind Genomics

15. MGE-
SURVEY

16. Academic
Reputation
Location
Quality of
Faculty
NYUAvailability of Different Programs
Quality of
Instruction
Tuition Fee
& Financial
Aid
Job Outcome
What defines a University

17. THE STUDENT PERSPECTIVE
5/3/2015 17
What Skills do I need?
What does it feel
like?
Who will I learn
from?
Is it worth the cost?
Enrollment And Retention Strategy

18. Target Interests - Categories
5/3/2015 18
• Location
• Academic
Reputation
• Quality of
Faculty
• Quality of
Instruction
• Tuition Fee
and
Financial
Aid
• Costs
• Job
Outcome
• Availability
of Programs
STUDENT
EXPERIENCE
LEARNING
VALUE
FOR
MONEY
SKILLS

19. Survey – Rating Question

20. Survey – Categories and Elements

21. Building our
own Surveying
Tool

22. So how does the user feel ?

23. So how does the user feel ?

24. Result Capture

25. MOTIF
WEBSITE
PROTOTYPING

26. 5/3/2015 26
“We know a lot about people interested in the MS MOT
Program…
Answer just 3 questions and learn more about NYU’s
MS MOT ! ”

27. 5/3/2015 27
Questions for Segments
How likely are you to pursue a Masters Program if …. You will learn in a
program where you access world class research centers
How likely are you to pursue a Masters Program if … You will expand
your networking with alumni and corporations for future career
opportunities
How likely are you to pursue a Masters Program if … You get to
experience student life in New York City with flexible coursework
Not at all CertainlyNot Sure
Not at all CertainlyNot Sure
Not at all CertainlyNot Sure

28. LOCATION PREFERENCE
LANDING PAGES (1 OF 3)

29. CAREER ADVANCEMENT PREFERENCE
LANDING PAGES (2 OF 3)

30. EDUCATION PREFERENCE
LANDING PAGES (3 OF 3)

31. STAND OUT

32. NYU – MOTIF – Non MGE Recommendations
LEADS NEEDSSOCIAL MEDIA

33. MOTIF – GAP ANALYSIS
Fee Structure Student Advisory Board NYU Incubator

35. 5/3/2015 35
RECOMMENDATIONS

36. 5/3/2015 36
Customized Messaging for segments
Segment 1:
To Learn
Segment 2:
To Earn
Segment 3:
To Have Fun
Decision Driver • Research • High Paying Jobs • New York City
Must have • Innovation-
Driven
• Strong Alumni • Cultural Diversity
Okay to include • Incubators • Internships • Flexible Schedule
Avoid • Cultural Diversity • Startups • Research

37. 5/3/2015 37
EXPERIENCE THE CITY

38. 5/3/2015 38

39. 5/3/2015 39
ALUMNI
AWESOMENESS

40. 5/3/2015 40
COURSE
FLEXIBILITY

41. 5/3/2015 41
SCHOLARSHIPS

42. 5/3/2015 42

43. 5/3/2015 43
N-15 –The numbers

44. 5/3/2015 44
$1 MM
$2.5
+
$3.5 MM
$7
+
$5 MM
$25 MM
Future Roadmap

45. 5/3/2015 45
Total 2015
Revenue for
25 clients =
$1MM
2015 Education Industry

46. 5/3/2015 46
50
100
75
225
150
220
440
375
425
500
0 100 200 300 400 500 600
Market research
Customer Satisfaction
Employee engagement
Website Feedback
Voice of Customer
360 degree employee feedback
Customer Loyalty NPS
Ad Testing
Brand Tracking
Product Development & Concept Testing
Market Size (in Billions)
Potential Market Share and Outreach Mediums

47. 5/3/2015 47
Mind Genomics
+
Advisory

48. 5/3/2015 48
2015 2016 2017 2018 2019
Profit/Loss 375,000$ 786,500$ 2,595,950$ 5,331,425$ 5,710,110$
Revenue 1,000,000$ 6,000,000$ 12,000,000$ 25,000,000$ 40,000,000$
Assets
including cash
flow
500,000$ 650,000$ 700,000$ 800,000$ 1,000,000$
Costs
Cost per
employee
$65,000 $71,500 $78,650 $86,515 $103,818
Total Employee 5 30 50 150 300
Employee Costs $325,000 $1,863,500 $3,104,050 $9,468,575 $18,289,890
Marketing
Costs +
Technology
$350,000 $2,000,000 $3,500,000 $3,000,000 $5,000,000
Royalty and
Other Costs
$450,000 $2,000,000 $3,500,000 $8,000,000 $12,000,000
5 Year- P/L Forecasting and Projections

49. 5/3/2015 49
5 year Valuation – EquityNet.com

50. 5/3/2015 50
So what do we want and what do you get?
1 Million Dollars in Deferred Payments!
20 % Equity in our company

51. 5/3/2015 51
THANK
YOU !

52. 5/3/2015 52
Joe
Prasanna
Shri
Matt
Nikita
Anish
Hanson
Shivam
Kani
Arun
Karan

53. 5/3/2015 53
APPENDIX
2015 2016 2017 2018 2019
Profit/Loss 375,000$ 786,500$ 2,595,950$ 5,331,425$ 5,710,110$
Revenue 1,000,000$ 6,000,000$ 12,000,000$ 25,000,000$ 40,000,000$
Assets including cash flow 500,000$ 650,000$ 700,000$ 800,000$ 1,000,000$
Costs
Cost per employee $65,000 $71,500 $78,650 $86,515 $103,818
Total Employee 5 30 50 150 300
Employee Costs $325,000 $1,863,500 $3,104,050 $9,468,575 $18,289,890
Marketing Costs +
Technology
$350,000 $2,000,000 $3,500,000 $3,000,000 $5,000,000
Royalty and Other Costs
$450,000 $2,000,000 $3,500,000 $8,000,000 $12,000,000

54. 5/3/2015 54
APPENDIX
NPV $3,082,268.01
My Valuation $5,000,000.00
Need
1000000 for 20%
Equity
Year Profit/Loss Equity Distribution
2015 375,000$ 1 300 0.3
2016 786,500$ 2 280 0.28
2017 2,595,950$ 3 75 0.075
2018 5,331,425$ 4 75 0.075
2019 5,710,110$ 5 70 0.07
6 200 0.2
Salary Structure
Co-founder
Salary
% increase Salary Total
Additional
HC
Payroll
Total Employee
Costs
2015 $65,000 $325,000 -
2016 $71,500 10% $357,500 25 1506000 $1,863,500
2017 $78,650 10% $393,250 45 2710800 $3,104,050
2018 $86,515 10% $432,575 150 9036000 $9,468,575
2019 $103,818 20% $519,090 295 17770800 $18,289,890