E-Business

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4. IDENTIFYING WEB PRESENCE GOALS
LEKSHMI S
S2 M.com
Roll No :13
Dept. of Commerce
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OVER VIEW
 Web Design for E-Commerce
 Identifying Web Presence Goals
 Uniqueness of the web
 Achieving Web presence Goals
 Site Adhesion
 Maintaining a Website
 Metrics defining Internet Units of Measurement

6. What is Web Design for E-Commerce???
• E-Commerce web design is generally defined
as the planning, creation and arrangement
of files, text, graphics and processes used
within an E-Commerce enabled website.
• The files make up different sections of the
site which typically include pages,
categories, subcategories and products.

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E-Commerce web design is commonly referred to as
web design, web development, site design, site
development, shop design/development, store
design/development, web store design/ development.

8. Why people visit a web site??
• To Learn about products and services.
• Buying the products and services that the company offer
• Obtaining general information about the company for investing or credit
granting.
• Obtaining financial information about the company.
• Knowing about the people who manage the company.
• Obtaining contact information about a person or a department.

9. HOW TO MAKE YOUR WEB PAGE
LOOK GOOD???
• Consistency.
• Make effective and selective use of graphics.
• Choose colors carefully.
• Page design.

10. Factors affecting website design decision:
• content:
– Overall objective of the company goals, mission,
vision, statement, logo.
– Objective of the web site
– Target audience-all the stake holders
• Presentation: The presentation is in the form of
text and language. It should be very simple and clear.
And also it contains images and multimedia.

11. • structure:
– home page should have links to all pages
– All other pages should be meaningfully interlinked.
– Buttons, scrollbars, windows should be used with in
• Aesthetics:
– appropriate font size should be used
– color scheme should be pleasing
– layout should be clear
– Multimedia-video, audio, and etc.
– Photograph could be used to increase effectiveness.

12. • Technology: hardware, software issues
– Web design should take into account of all possible
web browsers from oldest version so that it serves the
users with oldest web browsers.
– Web page should be so design that it is well received
even on the smallest monitor.
– File format design only viewing- HTML
– File format from copying- adobe PDF
– File for computation- EXCEL
• Review and research: web site should be periodically
review and updated. They test the usability. And it is used
in the profile study.

13. Creating an Effective Web Presence
• What is presence
– Public image an organization conveys
– Often portrayed through employees
– Web presence is critical: in e-commerce, it is the
primary means of customer and supplier contact
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15. Internet increases importance of presence
Only contact a customer might have with
company is with the company web site.
Can be critical even for the smallest and
newest company.
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16. Identifying Web Presence Goals
• A firm’s physical location rarely is image-driven
– Physical location must satisfy many other business
goals unrelated to image and presence
– Web sites can perform many image-enhancing
tasks effectively
– Businesses must decide which tasks their Web site
must accomplish and which tasks are the most
important to include.
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18. How the Web is Different ??
• Companies early in Web history failed to
recognize what visitors wanted from Web sites
– Often failed to include e-mail addresses,
telephone numbers and adequate staffing to
answer customers’ e-mail messages
• Web presence should include:
– History
– Mission statement
– Financial and product information
– Method of contacting the organization
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19. Meeting the Needs of
Web Site Visitors
• Why visitors come to Web sites
– To learn about or buy a company’s products or
services
– Get product support for products already bought
– Obtain financial or general product information
about a company
– Communicate with the company or identify who
manages it
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20. Achieving Web Presence Goals
• Goals associated with effective web sites include:
– Attracting visitors
– Making the site interesting to explore
– Creating a positive image consistent with the
company’s desires
– Reinforcing already held positive images
regarding the company
– Building a trusting relationship with visitors
– Encourage visitors to return
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Site Adhesion
 Content
 Format
 Access

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Maintaining a Web site
Convey an integrated image of the organization.
 Offer easily accessible facts about the organization.
 Allow visitors to experience the site in different ways
and at different levels.
 Sustain visitor attention and encourage return visits.
 Offer easily accessible information about products
and services and how to use them.

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Metrics Defining Internet Units of Measurement
 Advertising
 Visitation
 Click-through captures
 Time Spent
 Time Spent searching
 Time Spent before click-through
 E-mails and telephone calls
 Registered users

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AT A GLANCE
Web Design for E-Commerce
 Identifying Web Presence Goals
 Uniqueness of the web
 Achieving Web presence Goals
 Site Adhesion
 Maintaining a Website
 Metrics defining Internet Units of Measurement

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