Basic presentation of MoMAGIC Technologies Pvt Ltd

1. AI & BIG DATA DRIVEN
DIGITAL AUDIENCE PLATFORM

2. Data Intelligence & Advertising Platform founded in 2011
10 years of innovation has bought in
300 Mn+ Unique Mobile Users Growing Everyday
Dominance in South East Asia Market
Strong Data and Supply partnerships to assure Brand Safety,
Viewability, Transparent Measurement and Vertified Reporting of
Brand Campaign at Scale
360-degree Data Intelligence to understand and predict
Recently ventured in IoT with strong hardware and software solution.
user behavior and its own Exclusive Inventories
WHO WE ARE

3. WE'RE
BACKED BY
THE BEST
FROM GOOD, ONLY GREAT CAN COME
A coming together of 200 minds’ workforce based in India,
Bangladesh & Taiwan
Our Strategic Investors

4. TrueNotify
Desktop and Mobile Push
Notification Service
50M users
Reach out using Notifications and
monetize using Push Mechanism (Both
Mobile and Desktop)
IoT Platform
TrueWave
Smart IOT platform that delivers
embedded communication modules
TRUEREACH
Monetize users and serve Ads programmatically,
provides Self Serve Platform for Advertisers
Programmatic Platforms
(SSP/DSP)
TRUEINSIGHT
Data Management Platform
200M users
Data Analysis, Main component of building Data
Value/Power using AI Algorithms
Analytics and
Tracking SDK
30M users
For capturing in-app/web
events and Attribution tracking
STRONG IP CREATOR

5. ENTRY INTO THE TREASURE TROVES
Our Strategic Investors - MediaTek and FoxConn Open Out the OEM
eco-system
Unique Handset Manufacturers' (OEM's) inventory access, drilling deep from
the Smartphones to the Feature Phones. As mobile handset web/app
inventory are very secure so gives very good brand safety
SDK at OEM/Publisher Level - Data Of Individual Users In Greater
Depth Than Even Carriers
Ability To Collect Data At Actual Phone Usage Level i.e. Actual App Usage
(Whether 3rd Party App like OTT or Native Apps Like Camera, Browser, Video
Player etc.)
Deep Permission From The Consumer With Purchase, allowing greater
access to Original or First Party Data

6. TB+
TRUEINSIGHT TRUEREACH
AI-driven SaaS Programmatic Ad Tech Suite having DSP, SSP
and Exchange that leverages Deep learning/Machine learning
& Statistical analysis for various kinds of Unmatchable Insights
on inventories and Advertisement Campaigns to its Clients
AI-driven SaaS Data Management Platform (DMP) and
Customer Data Platform (CDP) that leverages Deep
learning/Machine learning & Statistical analysis for various
kinds of User Intelligence and Digital Marketing use cases
OUR GLOBAL PLATFORMS AND PRESENCE

7. TRUEINSIGHT Demographics Analysis
For gender, Age Group, Income level, etc.
Interest and Life Style Analysis
Identifying audience’s interests for right
campaign such as Sports, Movies, Shopping etc.
Online Behavior Analysis
For recency, frequency and monetary
signals of audience
Location Analysis
Where they live/ work, place visited and
travel patterns and predictions
Campaign Response Analysis
Real-time and historical campaign performance
analysis for segment optimization
Audience Insight Reports
Integrate all types of audience analysis into an
insight dashboard and reports for pre/mid/post
campaign analysis
Cross Device ID Mapping
Probabilistic and deterministic approaches for
the association of device IDs, to the same person
TRUEINSIGHT DMP/CDP PLATFORM

8. Mothers
Auto Intenders Business Professional Business & Finance
CUSTOMIZED AUDIENCE SEGMENTATION
Students
Senior Citizens Sports Fanatic
Night Life Lovers
Business Traveller Parents
Millennials
Religion Follower
Tech Geek
Tech Geek
Home Decor and
Furnishing Enthusiast
Earth Lovers
Fashion and Design
Conscious
Online/Fantasy
Gaming Lovers
125 + USER SEGMENTS TO EXPLORE
SHOPAHOLIC FOODIES FITNESS AFICIONADO LEISURE TRAVELLER E-WALLET USERS BEAUTY BINGE-WATCH
When Data at SDK level is met by our tech capabilities, miracle happens. Today we can develop a tailor made data model to reach the
customized user segment, no matter how complicated the definition is. And thus, making the campaign much more effective with higher ROI.
TRUEINSIGHT

9. Intelligent Budget
Allocation
Real-Time
Monitoring
Dynamic
Optimization
AI Based
Targeting Tool
2ND AND 3RD
PARTY DATA
INTEGRATION
TRUEREACH
SEGMENTED
AUDIENCE BASE
(FIRST PARTY DATA)
TRUEINSIGHT
PREFERRED
PUBLISHING
PARTNERS
TRUEREACH
PROGRAMMATIC
PLATFORM
TRUEREACH
Combining the Strength of all Digital Media Distribution Platform to ensure higher reach and visibility
TRUEREACH
TRUEREACH PROGRAMMATIC PLATFORM

10. DEVICE TYPE
Smartphone
Desktop
Other Personal Devices
DEMOGRAPHIC
Gender
Age Group
Income
Ethnicity
Education
Socio Economic Class
(Basis NCCS)
CARRIER/DATA USAGE
Data Consumption
Connectivity
Operator
TARGETING PARAMETERS - IDENTITY BASED
DEVICE
Screen Size
Handset Price
Phone Brands
OS
GEOGRAPHY
Pin Code Basis
Geo Fencing
Hyperlocal

11. PROGRAMMATIC
PLATFORM
TRUEREACH
TRUEREACH
AD SERVER
SSP
DSP
BRANDS
BRAND SAFETY AND HYGIENE

12. MEDIA
DISTRIBUTION
OPTIONS

13. ACROSS ALL DEVICES
Desktop Smartphone
Tabs and Personal
Devices
SUPPORTED PLATFORMS
Web Mobile Web Apps
Video
Standard
Banner
Text
Animated Gif Rich Media Push Notification
SUPPORTED AD FORMATS
OUR PUBLISHING PARTNERS

14. Video Text
Animated Gif Rich Media Push Notification
Standard
Banner
EXCLUSIVE OFFERINGS - OEM PHONE BRANDS
SUPPORTED AD FORMATS
CLICK TO HERE TO EXPLORE
OUR INVENTORY BANK
ACROSS MAJOR PHONE BRANDS

15. Target a user even
when they are not
active on browser
Web Users
Active Mobile
App Users
High Click Rates
100% Brand
Safe Inventory
100% Control
and Tracking
PUSH
NOTIFICATION
Granular Level
Targeting
With immediate and
mass reachability
Engaging
Large Size
Creatives
Pure Opt-In
Inventory
350 MN+ MONTHLY IMPRESSIONS
EXCLUSIVE OFFERINGS - IRCTC

16. OUR SUCCESS STORY

17. Recognized and acknowledged by the Taiwan
Government at the prestigious India Taiwan
Industrial Collaboration Summit, jointly by FICCI
and CNFI as the First company to have set up
R&D Center in Taiwan for the expansion of
business in the region
TrueInsight listed as a DMP
on Google Ad Manager
Certified External Vendors
List
Global Presence
First Indian incorporation to have its
own DMP/CDP platform in North
America curated for ethnic audience
base
Appsflyer Worldwide Audit declared
MoMAGIC #6 (FB & Google is 1 & 2) in
India for better Retention & least Fraud
MISCELLANEOUS HIGHLIGHTS
MoMAGIC’s Platforms are Certified/Integrated
by world leaders including Nielson DAR, MOAT,
ISO 27001
E-commerce Initiative
One of the largest e-commerce
platform in Bangladesh

19. Arvind Mishra
+91 91673 85523
arvind.mishra@momagic.com
Head Office
MoMagic Technologies Pvt. Ltd
7th Floor, Tower 3, M/s India Glycols Ltd.,
Noida-Greater Noida Expy, Sector 126,
Noida, Uttar Pradesh 201304
For Investment of your precious Time.

20. CREATIVE INNOVATIONS AND VIEWABILITY
Samples for visualisation purpose only. More creative innovations can be discussed at a later stage

21. INNOVATIVE AD SLOTS TO EXPLORE
Samples for visualisation purpose only. More creative innovations can be discussed at a later stage

22. AND MANY MORE IMPACT AD SLOTS
Samples for visualisation purpose only. More creative innovations can be discussed at a later stage

23. PLACEMENT EXAMPLES
OEM Apps and
Browsers

24. SUPERIOR PLACEMENT OPTIONS
Native Ads

25. INNOVATIVE AD SLOTS TO EXPLORE

26. AND MANY MORE IMPACT AD SLOTS