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PERSONAL BRANDING
BRAND
A COLLECTION of PERCEPTION in the MIND
of your audience.
PERSONAL BRANDING
A perception, maintain by somebody describing
the total experience of having relationship
with you.
or justโ€ฆ knowing your remarks.
PERSONAL BRANDING
The process by each individuals continuously differentiate
themselves by identifying and articulating their unique
value proposition and then leveraging it acrross platforms
with a consistent message and image.
Why Do We Need It ?
PERSONAL BRANDING
Lets take a look what we usually have in mind on
why we need personal brandโ€ฆ
Self
Reputations ?
Life
Achievements ?
Good
Careers ?
An Asset?
Self
Actualizations ?
Lets take a look what we usually have in mind on
why we need personal brandโ€ฆ
Increase
Your Existance
Why Social Media ?
SUCESSFULL PERSONAL BRANDING
SUCESSFULL PERSONAL BRANDING
Kinds of Social Media`
What You Need Most
How ?
how to brand yourself
BE DIFFERENT
Simple
UNIQUE
Focus
how to brand yourself
BE CONSISTENT
how to brand yourself
Social Media Marketing = Content Marketing
how to brand yourself
how to brand yourself
Your Target
Choose Your Positioning
# 1st
how to brand yourself
Ask Yourself
#1 : What are your Goals ?
#2 : What are you Pasionate about ?
#3 : What Motivates you ?
how to brand yourself
Positioning
Content
Mind Associations
how to brand yourself
how to brand yourself
Content
Likeable
Favorable
Likeable: KNOWLEDGE SHARING
how to brand yourself
๏‚Ÿ
๏‚Ÿ
๏‚Ÿ
Likeable: INSPIRING
how to brand yourself
๏‚Ÿ
๏‚Ÿ
Likeable: ENTERTAINING ๏Š
how to brand yourself
how to brand yourselfhow to brand yourself
Do Your Homework
# 2nd
how to brand yourselfhow to brand yourself
Invest your 80% time for Research
Share your heart and brain
be consistent with your positioning across all platform
how to brand yourself
Engage !
Listen and Join Conversations
how to brand yourself
Be Authentic and Persistence
walk the talk
how to brand yourself
Donโ€™t forget !
Linkedin is not just for jobseekers !
Itโ€™s your online
and searchable
Bio Sheet
how to brand yourself
Donโ€™t forget !
What can do for you
Your Name will Rank High in Search Engines
Tips:
โ€ข Choose persalized URL option during setup
โ€ข Fill out sections as completely as possible
โ€ข Start or join a group related to you
โ€ข Answer questions posts by others
โ€ข Link it to your other social media platform
how to brand yourself
how to brand yourself
โ€œItโ€™s the most professional or business-like social networks.โ€
Digital Ethics
Doโ€™s Donโ€™ts
โ€ข be positive, energetic, and interesting.
โ€ข be truthful. be sincere
โ€ข share interesting articles, videos, and
other links that are relative to your
positioning
โ€ข be human. share your life. positively.
โ€ข engage! join conversations. chat with
others.
โ€ข use online tools to schedule posts โ€ข share negative energy
โ€ข fabricate or exaggerate
โ€ข be boring
โ€ข post anything youโ€™ll be sorry for later
Start from
Zero
how to brand yourself
Be Recognized
Let them Know and Love You
Great Brand doesnโ€™t happen
by chance
how to brand yourself
Thank
You
Any questions?
@LiburanJogjaโ€™s Playground
Jl. Sajiono No. 13, Kotabaru
Yogyakarta, 55224
www.liburanjogja.co.id
โ˜Ž 0274 - 8009008
โœ† 081 โ€“ 6688909
arya@liburanjogja.co.id
@aryadhiratara

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