Innovation and Creativity A Case Study of Dainik bhaskar
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A Case Study of Dainik Bhaskar to understand the Out of the BOX approach for brand expansion and diversification
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Innovation and Creativity A Case Study of Dainik bhaskar
- 1. Innovation & Creativity in Business Amar @aryancollege.in
- 3. Let us check the DNA :: VISION • To be the Largest • Most admired media brand • Enabling socio-economic change No. 1 From Day one
- 4. Our Values • Credibility & Integrity • Innovation & entrepreneurship • Respect & applaud
- 5. Our Pillars • Empowered Talent • Innovative Products & Processes • Ethical Governance
- 6. # 1 South Korea # 21China ranks # 45 India
- 7. Parameters of Innovation Index • Patents • Research & Development • Advanced technology in manufacturing • Hi-tech density
- 8. • Breaking the habit • Smashing the Competition & • The Birth of DeSigN
- 9. • 1956 : The Genesis • 1996 : 3.5 lacs copies • 2004 : 35 lacs copies MP, Chhattisgarh, Rajasthan, Haryana, Chandigarh & Gujarat • 2016 : Among the top 10 dailies in the world ,14 states
- 10. Some tit bits :: • Powerful media groups in English • Vernacular press in highly segmented area • Newspaper is a HABBIT.
- 11. No. 1 on Day 1 • 1996 : Jaipur 1.72 lac copies • 2000 : Chandigarh 69000 Copies • 2000 : Haryana 2.71 lac copies • 2003 : Ahmedabad 4.52 lac copies
- 12. The Story Founders : Dwarka Agarwal • Ramesh Chandra, Sudhir, Girish,Pawan • ‘To reach heaven you have to die ’ (working and thinking) • Radical Innovator • Ruthlessly implements his vision
- 13. The Strategy • Groom 700 surveyors to reach 2 lac households • Go Back – Guaranteed sign up Rs. 1.50
- 14. Rannitti • Economical Advertising Rates • Coupons & Gifts • Colored Supplements • Design • Chandigarh Hinglish • Hawker welfare policy • Higher commissioned hawkers
- 15. Everything is fair in love & BUSINESS • Market share based at advertising • Calendars • Dipawali Gifts • No Negative news • Free copies at public places • Industry wise supplements • Akhbar dekhney ki cheez hai • Summer camps
- 16. Mechanism • Ahmedabad : 1.50 surveyors, 64 supervisors, 16 Zonal mgrs, 4 Divisional mgrs to contact 8 lac households • Daily target of 20,000 households Each surveyor makes 20 calls
- 17. MY JOTTINGS • Deloitte Case Study • Disruptive Technology • We are prepared to distribute our personal lives, our family and go there into the market and battle like we have never battled before.