Search Engine Optimization (SEO): Keyword Research

- Reality check of keyword optimization
- Seeing different ways how can use the data
- Quick and easy tools you can use for research
- Born and raised in KL, Malaysia
- Started doing SEO after reading an SEO Book by Aaron Wall
- Working for Zapier remotely and been traveling ever since
Why SEO?- More Traffic
- More Money
- More Websites
- Keywords are phrases that people input to search engines. You want to know what people search for.
- When doing research, you’ll find different buckets of keywords, and this can help with product roadmap and even editorial calendar
SV: number of searches per month
CPC: how much advertisers are paying per click
SV: General interest. People are in research mode
CPC: Advertisers bid for keywords because it converts so well
Purpose of doing keyword research is to find high converting keywords
Keywords that convert can be categorized into these 4 buckets
People are minutes away from making a purchase
Probably already have a credit card in hand
People searching for specific things
Ready to convert but not as high as buy now keywords
Most searches online are informational and they don’t convert well
Long term play, focus on editorial content, provide value, brand recognition
Very unlikely to convert now or in the near future

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