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Search Engine Optimization (SEO): Keyword Research

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Search Engine Optimization (SEO): Keyword Research

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Notes de l'éditeur

  • - Reality check of keyword optimization
    - Seeing different ways how can use the data
    - Quick and easy tools you can use for research
  • - Born and raised in KL, Malaysia
    - Started doing SEO after reading an SEO Book by Aaron Wall
    - Working for Zapier remotely and been traveling ever since
  • Why SEO? - More Traffic
    - More Money
    - More Websites
  • - Keywords are phrases that people input to search engines. You want to know what people search for.
    - When doing research, you’ll find different buckets of keywords, and this can help with product roadmap and even editorial calendar
  • SV: number of searches per month
    CPC: how much advertisers are paying per click
  • SV: General interest. People are in research mode
    CPC: Advertisers bid for keywords because it converts so well
  • Purpose of doing keyword research is to find high converting keywords
    Keywords that convert can be categorized into these 4 buckets
  • People are minutes away from making a purchase
    Probably already have a credit card in hand
  • People searching for specific things
    Ready to convert but not as high as buy now keywords
  • Most searches online are informational and they don’t convert well
    Long term play, focus on editorial content, provide value, brand recognition
  • Very unlikely to convert now or in the near future

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