22. The Athena Factor
• After 10 years of work experience, “The Athena
Factor” found, 41% of women in tech leave the
industry, compared with 17% of men.
34. Yet, The Odds That a Panel Would
'Randomly' Be All Men Are Astronomical
• One mathematician’s formula suggests that all-male lineups don’t “just
happen,” despite what conference organizers might claim.
43. A group of ordinary people who
are diverse can defeat a group of
like-minded experts
44. Diverse teams help you understand
better diverse audiences
• A team with a member who shares a
client’s ethnicity is 152% likelier than
another team to understand that client.
45. Women control 73% of consumer
purchasing and $20 trillion of the world’s
annual consumer spending
• And yet…
• 91% of women reported they didn’t think
that advertisers understood them.
63. ● Divert the conversation and revisit privately
● Appeal to participant values
● Share why it matters to you
● Ask the speaker to see from another view
Ways bystanders take action
Point it out
This material is adapted from the Ada Initiative and may be used in accordance with the Ada Initiative's license. In the event of conflict between the re:Work terms and the Ada Initiative's license, the Ada Initiative's license will apply.
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