3. Coffee consumption in India
(2000 - 2012)
Calendar Year Quantity (in MT)
2001 64000
2002 68000
2003 70000
2004 75000
2005 80200
2006 85000
2007 90000
2008
94,400
4. Export of coffee from India
Destination
Quantity
(In MT)
% to Total
Unit Value
Rs/ Tonne
ITALY 50802 25.85 108431
RUSSIAN
FEDERATION
16123 8.20 122337
GERMANY 14649 7.45 123290
BELGIUM 9673 4.92 105832
SPAIN 8556 4.35 97231
5. LAVAZZAITALY’S FAVOURITE COFFEE
THE LAVAZZA STORY
Spreading the aroma and quality of Italian espresso
around the world has always been lavazza’s main aim.
Since the early 1900's, when Luigi Lavazza first
invented the concept of the blend, the art of mixing
coffee of different origins to obtain a harmonious and
tasty product.
Today Lavazza is the leader when it comes to quality
and is the symbol of Italian espresso and Italian
identity worldwide.
6. Today, Lavazza is the leader when it comes to quality
and is the symbol of Italian espresso representing so
the Italian identity worldwide. Its success has been
underpinned by constant research and attention to
market need. Today Lavazza coffee is available in
international markets
WORLDWIDE
THE TRADITION OF
QUALITY
When we talk about Lavazza, we're talking about
quality, For lavazza quality is not 'controlled' but
'developed' through a strict system of procedures
overseeing the selection of the beans, proper
roasting, assembling the right blends and putting our
products into quality packaging material meant to
last.
7. Range Of Product And Services
At The workplace
Espresso Point - Lavazza's compact and
elegantly styled coffee brewing system.
At Home
LAVAZZA ORO is a selection of extraordinarily sweet,
100% fine Arabica coffees. An intense, aromatic
blend for true coffee connoisseurs. And LAVAZZA
QUALITÀ ROSSA unites the taste of the finest
Arabica coffees with the body of the best Robusta
coffees
8. Foodservices Outlets
Lavazza BLUE - Best Lavazza
Ultimate Espresso- is the formula
behind an exclusive system
composed of a machine and quick
and easy - to - use capsules, which
time after time will reward you with
the pleasure of a professionally
prepared espresso.
9. Coffee Shop
The IL CAFFE DI ROMA brand,
acquired in 1999, the Lavazza
chain has more than 80 direct
coffee shops in the Iberian
Peninsula, Italy, France, Singapore
and the United Arab Emirates.
10. This is Lavazza’s new concept store,
to develop its local presence. The
objective of Espression is to offer
customers 100% Lavazza shops, the
product of a marketing idea
conceived and developed by the
company.
11. Lavazza enters the Indian market in
2007 by acquiring the Barista Coffee
Shop chain.
The chain is a major player in the
premium sector of the Indian sub-
continent, with 150 cafés in Asia, of
which 132 are in India alone.
12. SWOT ANALYSIS
SWOT analysis is a strategic planning method
used to evaluate
the Strengths, Weaknesses, Opportunities,
and Threats involved in a business venture. It
involves specifying the objective of the
business venture or project and identifying the
internal and external factors that are favorable
and unfavorable to achieve that objective. It is
a scan of the internal and external
environment is an important part of the
strategic planning process
13. Strengths of Lavazza
LaVazza is a very profitable
organization, earning net revenues
exceeding €1 billion, up 12.3 percent
compared to the previous year in
2007.
LaVazza’s global coffee brand built
upon a reputation for fine products
and services.
14. LaVazza has always focused heavily on
human, environmental and cultural
assets. The company is a respected
employer that values its workforce.
LaVazza has Strong Worldwide
Presence.
15. Weaknesses of Lavazza
LaVazza has a reputation for new
product innovation and creativity.
However, they remain vulnerable to the
possibility that their innovation may
falter over time.
16. LaVazza need to look for a
portfolio of countries, in order
to spread business risk and to
commence production in india.
17. Opportunities
LaVazza has the opportunity to expand its global
operations. New markets for
coffee such as India and the
Asian nation are beginning
to emerge.
18. LaVazza has the opportunity of
easily Availability of raw material
for Coffee production. As India is
one of the nation who export
coffee to worldwide.
19. Taste and Preference : Who
knows if the market for coffee
will grow and stay in favour
with customers,or whether
another type of beverage or
leisure activity will replace
coffee in the future?
Threats
20. Emergence of Substitute
product by different
competitors
• Café Coffee Day
• Costa Coffee
• Qwiky’s Coffee
• Café Pascucci
21. A lot can happen over coffee...
ABCTCL (Amalgamated Bean
Coffee Treading Company Ltd. )
First Café coffee day in
Bangalore (1996) on Brigade road
5000 Acers of coffee Estate (2nd
Largest in Asia )
ISO-9002 Certified
co.
22. Decision on Promotional Aspects
Marketing Benchmarking
Its essentially comparing one or a number of company's
marketing activities to those of another part of the business,
a competitor or a business that operates in another industry.
Youth Orientation :
The Café Coffee Day brand is, and always has been, extremely
youth- oriented. With proper holding a country where over
40% of the population is under the age of 20, there is huge
potential for Café Coffee Day to become one of the country’s
largest youth brands.
23. Maintaining highly rated Taste &
Quality of products:
Café Coffee Day got a high rating in the market
survey, for the Taste & Quality of
their products. If they still work and
maintain on this aspect , there is huge
potential for them to attract customers,
just based on the taste and quality of
products.
24. Competitive Strategy Options
It analyze a company's competitive
position in comparison to the offerings
of competitors just like Café coffee day
has entered into a card acceptance
partnership with American Express(AXP),
to provide enhanced value and
convenience to their mutual customers.
25. Demand Expectancy
Most of the daily consumption is at home. During 2005
about 24% also consumed it away from home. This is a
marginal increase of 2% over the previous estimate of 22%.
Consumption of coffee away from home is mainly at
restaurants(45%) and hot teashops (40%).
Cafes and vending machines are more
visible now in the out-of-home segment.
And large variety of lavazza’s product
cover every segment in this respect.
Places of consumption
26. Coffee Consumption
According to London-based International Coffee
Organisation (ICO) that India will double its consumption
levels in the next ten years.
GDP Growth Rate Of Youth
The GDP growth rate is about 9%
for the youth population and that
too, a well earning
youth population.
27. Statewise volume Consumption
(Urban+Rural)
2003 2005
2003
(Share)
2005
share
T.N 22692 23000 0.35 0.34
Karnataka 17505 19000 0.27 0.30
AP 12967 13000 0.20 0.20
Kerala 11670 12000 0.18 0.16
South 64834 67000 0.92 0.95
Non-South 5466 16200 0.08 0.20
Total 70300 83200
AP
20%
Kerala
18%
TN
35%
Karnataka
27%
AP
20%
Kerala
16%
TN
34%
Karnataka
30%
