The Future of Mobile Shopping Analyzing Trends

1. The Future of Mobile Shopping!
Analyzing Trends/ Fall 2013!
Ashley Bass // Analyzing Trends // Parsons The New School for Design

2. Payments
Freedom
Mobile Devices
replacing Internet
FORCES
Ashley Bass // Analyzing Trends // Parsons The New School for Design

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Payments
In 2010 81.3 million
people worldwide using
their mobile device to
make payments. By the
end of 2014,490 million
Squares mobile
expected to rise
from $2 bill to $10
Global mobile transactions
predicted to be US$241
billion in 2011 growing to
more than $1 Trillion by
2015.
110 million
active pay pal
accounts
Ashley Bass // Analyzing Trends // Parsons The New School for Design

4. Freedom
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35% of US online mobile
shoppers have used their
mobile phone while
shopping in a store
51% of those who use a
mobile phone to research
in a store do so in order to
find a better price for the
same or a similar item.
70% of people who use a
mobile phone to research
in a store end up
purchasing the product in
store.
Ashley Bass // Analyzing Trends // Parsons The New School for Design

5. Mobile devices
replacing the
Internet
Almost 2/3rds of cell
phone owners go
online using their
phones
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40% of the Internet
time is now on
Mobile Devices
79% of people use
their smartphone
for mobile shopping
Ashley Bass // Analyzing Trends // Parsons The New School for Design

6. Sharing
Behaviors
Researching
Behaviors
Personalization
Trends/Themes
Ashley Bass // Analyzing Trends // Parsons The New School for Design

16. Trend Opportunities
Customization to
that I phone owner
Cuts time in half for
Searches
+
Purchases
Optimize data
tracking
By touch the I phone
identifies the user by DNA
so the technology
switches the data to that
particular individual
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Opens new
windows for apple
technology to
integrate into a
variety of platforms

17. Ashley Bass // Analyzing Trends // Parsons The New School for Design

18. Key Insights
The current state of mobile shopping is no different
from online shopping. Here’s the opportunity for you
to excel by doing what has not been done. By
integrating and personalizing the user via touch
DNA technology, apple technology will then collect
their personal shopping & researching data
behaviors via the computer and their mobile
devices. This apple technology called IDENTIFY
eliminates wrong suggestive shopping, and the
amount of user researching. Creating a quicker
accurate system that knows what that user wants
instantly.
Apps become non-existent.
Ashley Bass // Analyzing Trends // Parsons The New School for Design

19. Actions
Instead of creating
apps, apple I phone
technology is now
customized to that
specific I phone owner
è
The browsers
identifies the owner by
touch, changing the
settings to everything
customized to that
user
Post App Integration
è
Already
embedded
sharing options via
I phone camera
è
Embedded
competitive shopping
technology
DNA Customized Data
Ashley Bass // Analyzing Trends // Parsons The New School for Design

20. Thank you
Ashley Bass // Analyzing Trends // Parsons The New School for Design