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Inbound Marketing

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Inbound Marketing

  1. 1. INBOUND MARKETING
  2. 2. MARKETING METHODOLOGY SATISFACTIONACTIONDESIREATTENTION
  3. 3. ATTENTION BLOGGING  Pick a topic and title Promote rewards on your blogs to increase lead generation Promote your blog post Analyse the performance of your blog post
  4. 4. ATTENTION SOCIAL MEDIA AMPLIFICATION  Set SMART goals  Create a strong social media content plan  Identify the platforms that your possible prospects are on Amplify content with social media that links directly to a page on its website Measure the number of engagements with your brand
  5. 5. ATTENTION SEO STRATEGY Do keyword research Promote your content Earn links to your content Optimize content around a primary keyword Create content around your keywords
  6. 6. DESIRE CALL-TO-ACTION Make it action-oriented Use strong and appropriate on-page placement Test changes and analyse their results Make it attention-grabbing Include keywords consistent with offer & landing page
  7. 7. CONVERSION CTA LANDING PAGE THANK YOU PAGE
  8. 8. DESIRE WAYS TO EDUCATE Whitepaper Infographic Videos Case study Guides ebook Webinar SlideShare Deck Checklist Research report
  9. 9. ENGAGE CALLS Build Rapport Know your audience Speak the prospect’s language Be helpful E MAIL Determine your audience Send the right email at the right time Nurture your lead into a customer Segment your contacts database
  10. 10. CUSTOMER DELIGHT – THE PROCESS Listening Asking Serving Following up

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