The rise of e-commerce has led to enormous growth in parcel delivery globally and increased demand for shipping solutions from e-commerce companies. To meet this demand, shipping software providers have developed hybrid solutions that integrate multi-carrier, warehouse management, transportation management, and e-commerce platforms. Automated sorting systems are also being implemented to reduce costs and increase efficiency as volumes rise. Amazon India's automated shipping initiative called Amazon Easy Ship provides assisted shipping services to make it easy for sellers to ship across India. Managing logistics partners effectively requires considering factors like packaging size, customer expectations for free shipping and delivery times, and ensuring products are trackable once shipped. The growth of parcel shipping is profoundly impacting e-commerce businesses through greater service

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Ecommerce Provides A New
Thrust To Shipping Industry
The rise of eCommerce has changed the face of shipping. Now,
Shipping can be, and often is, the thing that makes or breaks a sale for an
eCommerce business.
Impact of eCommerce on Shipping
Globally, parcel delivery has seen an enormous growth primarily as a
result of the boom in eCommerce. Ecommerce has led to increased
usage of parcel software by consumer goods companies. And this
increase in demand has given rise to some new and more extensive
features and functions in shipping solutions as compared to traditional
shipping service. To accommodate and integrate multi-carrier solutions,
warehouse management, transportation management, and internet

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commerce platforms used by eCommerce business, several parcel
software suppliers have imbibed hybrid delivery mechanisms on
premise, cloud-based, or even combination of both, depending upon a
retailer shipping volumes.
Automated Sortation
In order to capture more market share, efficiency in supply chain,
accuracy and speed in sorting, and cost reduction are vital elements. It is
a fact that as the volume of delivery increases labour cost also increases.
Hence, considering an automated sorting process is recommended that
will save labour cost, time, and increase productivity. The technology of
automated sortation can do much of the processing that would be time-
consuming and repetitive to do manually. For example, automated
systems can weigh, measure, and certify parcels as they travel along
conveyors, and the machines can print and apply labels to boxes and
route them to the appropriate loading areas. In future, automated
sortation will also allow customers to do precise tracking and tracing, or
easily re-route parcels during shipment.
Amazon India has an automated shipping initiative called Amazon Easy
Ship. It is an assisted shipping service that makes it easy for sellers to
ship products across India, an innovation specifically designed for India.
With Amazon Easy Ship, after order confirmation, sellers pick and pack
the shipment, confirm to Amazon that they are ready to ship and
Amazon collects the shipment and ensures that the product is delivered
to the customer. Sellers benefit from low shipping rates, COD and pre-
paid orders, scheduled pickups, faster delivery and automated shipment

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tracking. Customers get track-able shipments, COD and pre-paid orders
and faster and predictable delivery time.
Points to Note for etailers while Managing Logistics Partner
Once you’ve acquired the needed components to ship your product, you
need to look at all the mitigating factors of your shipping process. One is
packaging size, while you do want to be distinctive to your brand, you
also want to be efficient about size, use as little of it as possible, as this
will offset shipping costs, in short, package for safety and density and
avoid unnecessary large packaging. Another major factor is customer
expectation for free shipping and delivery times. Make sure that your
products are real-time trackable once they have shipped, as this not only
lets the customer keep track of it, but also ensures that you are not liable
for any issues or errors that might occur once your product has left your
business.
Conclusion
The growth in parcel shipping is having a profound effect on
eCommerce businesses. Increased demand has led to greater service
options from an expanding number of global, national and regional
carriers. However, managing multiple carriers and shipping goods across
borders also creates new challenges and raises complexity. New and
improved technologies, including cross-border and cloud-based
multicarrier office shipping platforms, can help businesses of all sizes
optimize their parcel shipping operations to maximize efficiency and
deliver the best possible customer experience.