marketing strategy, product availability,7 ps of marketing

1. By Harshada Gangurde
Roll No 16106B1061

2.  History of Nike
 About the product
 7 P’s of the product
 Product Life Cycle
 Current Marketing Strategy

4.  Nike Inc. is an American
multinational
Corporation that is
involved in the design,
development and
marketing of footwear,
apparel, equipment,
accessories and services
 Blue Ribbon Sports was
founded by Phil
Bowerman and Phil
Knight in 1964 later on
became NIKE Inc. in 1978

5.  Nike Inc. relies on its
marketing mix to
maximize its profits and
growth.
 The marketing mix is the
combination of
strategies and tactics a
company uses to
execute its marketing
plan, with reference to
the variables

6. PRODUCT
 Nike’s growth comes with
changes in its product mix.This
element of the marketing mix
enumerates the organizational
outputs offered to target
consumers.The following broad
categories represent Nike’s
product mix:
 Shoes
 Apparel
 Equipment and accessories
PLACE
 Nike sells its sports shoes,
apparel and equipment products
through a large number of
outlets worldwide.This element
of the marketing mix outlines
the venues where the company’s
products are sold, accessed or
distributed.The following
places/venues form Nike’s
distribution strategy, arranged
according to significance:
 Retailers
 Nike’s OfficialOnline Store
 Niketown retail outlets

7. PROMOTION
 Nike depends on the effective
promotion of its products to
maintain a strong brand image.
This element of the marketing
mix deals with the tactics the
firm uses to communicate with
its target market.The following
are Nike’s promotional activities,
arranged according to
significance:
 Advertising
 Personal selling
 Direct marketing
 Sales promotions
 Public relations
PRICING
 Nike uses the value-based pricing
strategy to ensure growth in its
sales and profits.This element of
the marketing mix identifies the
prices the company applies to
maximize profits while attracting
the desired share of the market.
 In 2014, the company
successfully increased its selling
prices and generated higher
sales and revenues.This trend
continues, as the firm enjoys
increasing sales revenues while
gradually increasing its prices.

8. TARGET MARKET
 Basketball
 Running
 Football
 Women’s Fitness
 Men’s training
PROCESSES
 Nike Company’s lays a lot of
strategies to aim their
immediate users, athletes and all
sportsmen.These targeting
techniques include product
sponsorship by professional and
well known athletic team,
college sports team as well as
celebrity athletes.
 Company pays particular
emphatic concentrating to the
sportsmen more than some
number individuals even if it also
targets teenagers who have hold
the hip hop customs.

9. PEOPLE
 Nike Stakeholders
 23,000 Nike Employees
 Nike Contact
manufacturers
 Organizations relying on
Nike Sponsorship
 Loyal Consumers

10.  Brand Image
 Web Site of the Nike
 Customer Preferences
 Update ItselfTimely
 Product Differentiation