2. Store Channel
• A location where consumers can literally walk in, see the product,
and purchase it right then and there.
– Immediate Gratification – No waiting time
– Touching and Feeling Products – Using all 5 senses to examine a product
– Personal Service – Salespeople can provide meaningful, personalized info
• Department Stores
– JCPenny, TJ Maxx
• Convenience Stores
– Common Cents
• Grocery Stores
– Safeway, Family Thrift Center
3. Internet Channel
• Consumers can view products via the Internet
– Deeper and Broader Selection – Extreme variety and assortment from a
huge selection of retailers
– More Info Evaluating Merchandise – Vast amount of info available online
including reviews or recalls to easily compare
– Personalization – Web pages collect info you provide to market to your
taste as well as provide live chats to talk to customer service
• Amazon
• Online Auctions
– Ebay
• Most retail stores have a website to order off of as well
4. Catalog Channel
• Printed catalog mailed to consumers displaying products sold
– Safety – Ability to shop wherever you feel most safe
– Convenience – Ability to choose your shopping location
– Easy to Use – Index for easy navigation
• Avon
• Some Department Stores
– JCPenny
5. Automated Channel
• Products are displayed in machines that dispense directly to
consumers
– Convenient – Located in high traffic areas
– Payment Method – Cash, Credit or Debit Cards
– Variety – Nearly anything small can be placed in a vending machine
– Food, Drink, Movies, Tobacco, First Aid, Hygiene products
• Movie Rentals
– Redbox
• Hotels
– Hygiene products (Combs, Razors, etc)
• Drink Companies
– Coke, Pepsi, Powerade
6. Store vs. Internet
Store Pros
• Touching and Feeling
• Personal Service
• Risk Reduction
• Immediate Gratification
• Entertainment/Social
• Browsing
• Cash Payment
Internet Pros
• Safety
• Convenience
• Broad and Deep Assortment
• Extensive and Timely Information
• Personalization
7. Store vs. Internet
Store Cons
• High Traffic
• Smaller Variety and Assortment
• Limited Product Information
• No Personalization
• Less Safe
Internet Cons
• No Physical Touch and Feel
• Product Waiting Time
• No Cash Payment
• Limited Customer Service
8. Store + Direct-Selling
• Both methods display the act of a salesperson and consumer
meeting face-to-face to conduct a business transaction
– This would improve newer businesses that don’t have their name out yet
– Expand market reach
– Sell to less developed countries
– Handicapped or disabled that are unable to go directly to store or shop online
– Create a more personal, friendly feel to shopping
