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Social Media Marketing Plan Summary

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Ashley Davis

This document outlines social media marketing plans for Our Lady of Grace Catholic School across multiple platforms: - Facebook will be used to communicate, connect, inform followers and drive traffic to their website. They will post 1-2 times daily. - Twitter will allow them to share articles, retweet content and start conversations using hashtags. They will tweet 2-10 times daily. - Pinterest will help establish their brand, expand their reach and drive website traffic. They will pin 2-3 times weekly. - Instagram will share daily life through photos and videos to engage current and prospective families. They will post 1-2 times daily. - A blog on their website will connect with and educate readers while sharing

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SOCIAL MEDIA MARKETING PLAN Design Marketing Metrics Communications Our Lady of Grace Catholic School
SOCIAL MEDIA PLATFORM FACEBOOK Name: facebook.com/ourladyofgraceschoolgreensboro Facebook has over 5,000,000 current users Goal: Increase engagement (shares, likes, and comments) on current Facebook page and overall page likes Frequency: 1-2 per day Content: 75-25 (75% OLG Content/ 25% Community Content) Timeline for Implementation: Spring 2015/Ongoing How: 1 new connection a day by posting, sharing, and uploading video content "Shares" allow users "Friends" to see our post increasing organic reach and website traffic Purpose: Facebook is a great platform to communicate, connect, inform, and ultimately drive traffic to our website. Facebook is a great platform it allows us to not just share our mission, but show our mission.
SOCIAL MEDIA PLATFORM TWITTER Name: twitter.com/olgschool Twitter is an active conversation in 140 characters or less Goal: Create a Twitter account to increase followers and focus on engagement Frequency: 2-10/day (depending if you are live tweeting) Content: 75-25 (75% OLG Content/ 25% Community Content) Timeline for Implementation: Spring 2015/Ongoing How: 1 new connection a day by responding to a tweet, retweeting someone and engagement through asking a question. Purpose: Twitter is a great platform for social not promotional media #Hashtags create conversation Twitter is a great platform to retweet articles and content and in turn allows us to share our mission
SOCIAL MEDIA PLATFORM PINTEREST Name: pinterest.com/olgschool Pinterest is an social pin board that allows "pinning" of other users content Goal: Create a Pinterest account to increase followers and focus on engagement and authority. Frequency: 2-3 per week Content: 25-75 (25% OLG Content/ 75% Informational Content) Timeline for Implementation: Summer 2015 / Ongoing How: 1 new connection a day by like or commenting on pins. Purpose: Pinterest creates brand authority, expands your reach, and drives traffic to websites. Pinterest is a great platform to organize and categorize photos of OLG's campus, faculty, clubs, sports Pinterest allows pinners to view our mission
SOCIAL MEDIA PLATFORM INSTAGRAM Name: instagram.com/olgschool Instagram is a social platform for sharing candid photos and 15 second videos Goal: Create an Instagram account to increase community and drive traffic to website Frequency: 1-2 per day Content: 100% OLG related content Timeline for Implementation: Summer 2015 / Ongoing How: 1 new connection a day by a heart or commenting on photo or video. Purpose: Instagram shares a slice of daily life with current and prospective families #Hashtags create conversations, campaigns, and enable us to tell our story through an everyday lens Can be tied into club activity at school with student ambassadors Instagram is a great platform to allow users to see our school living our mission
SOCIAL MEDIA PLATFORM BLOG Name: integrated on the school website A Blog is a core branding and marketing strategy Goal: A blog establishes branding, leadership, authority, and community Frequency: 1-2 per week Timeline for Implementation: Fall 2015 / Ongoing How: 1 new connection a day by a heart or commenting on photo or video. Purpose: The purpose of a blog is to connect, entertain, minister, and educate readers. A Blog is a great platform to share expertise knowledge of administration, faculty, staff, alumni, and parents. A blog allows readers to become educated through our mission
Social Media Marketing Plan Summary

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Social Media Marketing Plan Summary

  • 2. SOCIAL MEDIA PLATFORM FACEBOOK Name: facebook.com/ourladyofgraceschoolgreensboro Facebook has over 5,000,000 current users Goal: Increase engagement (shares, likes, and comments) on current Facebook page and overall page likes Frequency: 1-2 per day Content: 75-25 (75% OLG Content/ 25% Community Content) Timeline for Implementation: Spring 2015/Ongoing How: 1 new connection a day by posting, sharing, and uploading video content "Shares" allow users "Friends" to see our post increasing organic reach and website traffic Purpose: Facebook is a great platform to communicate, connect, inform, and ultimately drive traffic to our website. Facebook is a great platform it allows us to not just share our mission, but show our mission.
  • 3. SOCIAL MEDIA PLATFORM TWITTER Name: twitter.com/olgschool Twitter is an active conversation in 140 characters or less Goal: Create a Twitter account to increase followers and focus on engagement Frequency: 2-10/day (depending if you are live tweeting) Content: 75-25 (75% OLG Content/ 25% Community Content) Timeline for Implementation: Spring 2015/Ongoing How: 1 new connection a day by responding to a tweet, retweeting someone and engagement through asking a question. Purpose: Twitter is a great platform for social not promotional media #Hashtags create conversation Twitter is a great platform to retweet articles and content and in turn allows us to share our mission
  • 4.
  • 5. SOCIAL MEDIA PLATFORM PINTEREST Name: pinterest.com/olgschool Pinterest is an social pin board that allows "pinning" of other users content Goal: Create a Pinterest account to increase followers and focus on engagement and authority. Frequency: 2-3 per week Content: 25-75 (25% OLG Content/ 75% Informational Content) Timeline for Implementation: Summer 2015 / Ongoing How: 1 new connection a day by like or commenting on pins. Purpose: Pinterest creates brand authority, expands your reach, and drives traffic to websites. Pinterest is a great platform to organize and categorize photos of OLG's campus, faculty, clubs, sports Pinterest allows pinners to view our mission
  • 6.
  • 7.
  • 8. SOCIAL MEDIA PLATFORM INSTAGRAM Name: instagram.com/olgschool Instagram is a social platform for sharing candid photos and 15 second videos Goal: Create an Instagram account to increase community and drive traffic to website Frequency: 1-2 per day Content: 100% OLG related content Timeline for Implementation: Summer 2015 / Ongoing How: 1 new connection a day by a heart or commenting on photo or video. Purpose: Instagram shares a slice of daily life with current and prospective families #Hashtags create conversations, campaigns, and enable us to tell our story through an everyday lens Can be tied into club activity at school with student ambassadors Instagram is a great platform to allow users to see our school living our mission
  • 9.
  • 10. SOCIAL MEDIA PLATFORM BLOG Name: integrated on the school website A Blog is a core branding and marketing strategy Goal: A blog establishes branding, leadership, authority, and community Frequency: 1-2 per week Timeline for Implementation: Fall 2015 / Ongoing How: 1 new connection a day by a heart or commenting on photo or video. Purpose: The purpose of a blog is to connect, entertain, minister, and educate readers. A Blog is a great platform to share expertise knowledge of administration, faculty, staff, alumni, and parents. A blog allows readers to become educated through our mission