Business plan vs Lean Canvas

Business plan vs Lean Canvas
BUSINESS PLAN VERSUS LEAN CANVAS Hashtag: #leanstack 550+ 5-Star reviews LEANSTACK ASH MAURYA @ashmaurya ash@leanstack.com
Haveyou ever written a business plan?
Didyou enjoy the process?
2 out of every 100 entrepreneurs write business plans AND enjoy the process
Business Plan versus No Plan A recipe for going around in circles
Solution Awesome The Innovator’s Bias ` ? ?
Business Plan versus Business Planning
Business Plan versus Business Planning A document investors make you write that no one reads
66% of successful products report drastically changing their plans along the way.
Business Plan versus Business Planning A document investors make you write that no one reads A critical thinking exercise for avoiding the innovator’s bias
Whatis the job of a business plan?
Whatdo both investors and entrepreneurs want?
The hockey-stick curve
TRACTION matters above everything else Yay!
01 Your business model NOT your solution is the true product
Solution Awesome The Innovator’s Bias ` ? ?
Solution ? Your “solution” is NOT the product
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams ? ? ? ? ? ? ? ? ? Your business model is the product
Problem Top 3 problems Solution Top 3 features Unique Value Proposition Single, clear, compelling message that states why you are different and worth paying attention Unfair Advantage Can’t be easily copied or bought Customer Segments Target customers Key Metrics Key activities you measure Channels Path to customers Cost Structure Customer Acquisition Costs Distribution Costs Hosting People, etc. Revenue Streams Revenue Model Life Time Value Revenue Gross Margin Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. PRODUCT MARKET
Problem Top 3 problems Solution Top 3 features Unique Value Proposition Single, clear, compelling message that states why you are different and worth paying attention Unfair Advantage Can’t be easily copied or bought Customer Segments Target customers Key Metrics Key activities you measure Channels Path to customers Cost Structure Customer Acquisition Costs Distribution Costs Hosting People, etc. Revenue Streams Revenue Model Life Time Value Revenue Gross Margin Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. PRODUCT MARKET
Business Model Canvas
Problem Solution Unfair Advantage Key Metrics Lean Canvas versus Business Model Canvas
Problem Solution Unfair Advantage Key Metrics http://leanstack.com/why-lean-canvas
02 The true job of an entrepreneur is systematically de-risking their business model.
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams ? ? ? ? ? ? ? ? ? Systematically de-risk your vision
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams ? ? ? ? ? ? ? Systematically de-risk your vision
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams ? ? ? ? Systematically de-risk your vision
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams ? Systematically de-risk your vision
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Cost Structure Revenue Streams Systematically de-risk your vision
Through a series of conversations advisorscustomers investorscompetitors entrepreneur team
Solution Unfair Advantage Customer Segments Key Metrics Cost Structure Revenue Streams Defensibility Market Size Margins Traction Investors care about traction above everything else. - Venture Hacks
Problem Solution Unique Value Proposition Customer Segments Revenue Streams Who Currency The Promise ?
03 Finding a business model that works is a search problem NOT an execution problem.
Document your Plan A Time
Optimal Maximum Local Maximum
Document your Plan A Identify riskiest parts of your plan Time
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Time
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Time
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Define Solution Problem/Solution Fit Time
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Define Solution Problem/Solution Fit Time
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Define Solution Problem/Solution Fit Validate Qualitatively Time Product/Market Fit
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Define Solution Problem/Solution Fit Validate Qualitatively Scale Verify Quantitatively Time Product/Market Fit
Document your Plan A Identify riskiest parts of your plan Systematically test your plan Understand Problem Define Solution Problem/Solution Fit Validate Qualitatively Verify Quantitatively Time Scale
ASH MAURYA @ashmaurya ash@leanstack.com 550+ 5-Star reviews LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS Get more content here: LeanStack.com

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