BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase. This survey was made to have the good understanding as to the user behaviors of eating BBQ. The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.

1. Q&Me is online market research provided by Asia Plus Inc.
BBQ eating behaviors in Vietnam
Asia Plus Inc.

2. Overview
BBQ is one of the most popular foods for
family / friends gatherings in Vietnam and
the numbers of BBQ shops are on the
increase.
This survey was made to have the good
understanding as to the user behaviors of
eating BBQ.
The survey was conducted to 580
respondents in HCM / Hanoi who eat BBQ.

3. Highlight

4. Highlight - BBQ in Vietnam
55%
37%
9%
Yes, I eat both at restaurant
and at home
Yes, I eat at restaurant only Yes, I eat at home only
BBQ user types
Reasons to use restaurant
Variety
Easiness
Good taste
Good atmosphere
Reasons to eat at home
Good cost
Comfort
Safe foods

5. Highlight - BBQ at restaurant
73%
63% 60%
51%
45%
Varieties of
foods
No need to
prepare /
wash dishes
No need for
cooking
Better taste No concern
on smoke /
smell
Main reasons for going to
71%
49%
44%
15% 13%
King BBQ Sumo BBQ GoGi House Hun Khoi
BBQ
restaurants
Sky Garden
& CRAFT
BEER
Famous BBQ restaurants in Vietnam
82%
69% 65%
59% 56%
Good taste Food safety Price Staff attitude Variety of
foods
Main factors for choosing restaurants
4%
12%
26% 26%
20%
8%
4% 4%
Several
times
/week or
more
Once
/week
A couple
of times /
month
Once
/month
Once
/2~3
months
Once
/4~6
months
Less
than
once
/6months
Less
than
once
/6months
BBQ restaurant usage frequency

6. Highlight - BBQ at home
71%
48% 48% 47% 43%
Better cost No need to go
out
Better
atmosphere /
comfort
Able to cook /
choose what
we like
Better food
safety
Main reasons for having at home
71%
41%
Outside Dining room
Location of BBQ at home
60%
44%
34%
8%
Charcoal Iron plate IH plate Frying pan
Equipment in use
6%
14%
26%
21% 22%
5% 6%
Several
times
/week or
more
Once
/week
A couple of
times /
month
Once
/month
Once /2~3
months
Once /4~6
months
Less than
once /6
months
BBQ restaurant usage frequency

7. BBQ at restaurant (among those who use BBQ restaurant)

8. BBQ at restaurant: Frequency
Q. How often do you eat BBQ at restaurant? (SA)
Q. How often do you eat BBQ at home? (SA)
Those who go to restaurant regularly are 69%
4%
13%
25%
27%
21%
13%
4%4%
14%
27%
22% 22%
5%
4%
Several /week or
more
Once /week Several /month Once /month Once /2-3 m Once /4-6 m Rarely
At restaurant At home

9. BBQ at restaurant: Reason to use
“Variety”, “Easiness”, “taste” and ”Enjoyment” are the main reasons
73%
63%
60%
51%
45%
39%
36%
15%
7%
4%
2% 1%
Q. What are the reasons that you eat BBQ at restaurant? (MA)

10. 73%
63%
60%
51%
45%
39%
36%
68%
61%
63%
54%
46%
31% 31%
77%
57%
60%
52%
40%
42%
38%
83%
50%
83%
17%
33%
50% 50%
Varieties of foods No need to prepare /
wash dishes
No need for cooking Better taste No concern on smoke
/ smell
Family entertainment Better atmosphere
Total Low income Middle income High income
BBQ at restaurant: Reason to use by profile
High incomers care more for product varieties and convenience
Q. What are the reasons that you eat BBQ at restaurant? (MA)

11. BBQ at restaurant: Reason to avoid
Those who feel “high cost”, “concern on food” tend to avoid using BBQ restaurants.
53%
37%
24% 24%
22%
17% 16%
12%
4%
2%
High price Concerns on
food safety
Concerns on
food quality
No restaurants
nearby
Prefer the
home
atmosphere
Concern on
crowdedness
Prefer the taste
at home
No time to go Transport
difficulty
Concern on
staff atitude
Q. What are the reasons that you do not eat BBQ at restaurant? (MA)

12. BBQ at restaurant: Store selection factors
The dominant reason is “good taste”, but also “food safety”, “price” and
“staff attitude” are important factors.
Q. What are important things in choosing the BBQ restaurants? (MA)
82%
69%
65%
59%
56%
50%
45%
39%
35%
30%
18%
15%
10%

13. BBQ at restaurant: Popular BBQ restaurant
71%
49%
44%
15%
13%
10% 10%
6% 6% 5% 4% 4% 4%
44%
22%
18%
3% 3% 2% 1% 1% 1% 1% 1% 1%
4%
King BBQ Sumo BBQ GoGi
House
Hun Khoi
BBQ
restaurants
Sky Garden
& CRAFT
BEER
Gyu-Kaku
Japanese
BBQ
Barbecue
garden
TNT BBQ
american
BBQ
The
Rooftop
BBQ
Uraeitei B.O.C
homemade
BBQ
Others None of the
above
Often The most
”King BBQ”, “Sumo BBQ” and “GoGi House” are popular
Q. Where are the BBQ restaurants that you use often? (MA)
Q. Where are the BBQ restaurants that you use the most? (SA)

14. BBQ at home (among those who use BBQ at home)

15. BBQ at restaurant: Frequency
Q. How often do you eat BBQ at restaurant? (SA)
Q. How often do you eat BBQ at home? (SA)
Those who go to restaurant regularly are 67%
4%
13%
25%
27%
21%
13%
4%4%
14%
27%
22% 22%
5%
4%
Several /week or
more
Once /week Several /month Once /month Once /2-3 m Once /4-6 m Rarely
At restaurant At home

16. BBQ at home - Reasons
“Low cost”, “Comfort” and “Food safety” are the reasons to cook at home
71%
48% 48% 48%
43%
29% 28%
25%
16%
1% 1%
Better cost No need to go
out
Better
atmosphere /
comfort
Able to cook /
choose what
we like
Better food
safety
Prefers to
cook
ourselves
Better food
quality
Better taste Do not have
to care about
others' eyes
None of the
above
Others
Q. What are the reasons that you like BBQ at home? (MA)

17. High income groups tend not to feel ”Low cost”, “Comfort” and “Food safety”
than other groups.
BBQ at home - Reasons (by income)
71%
48% 48% 48%
43%
72%
47% 49%
44%
27%
71%
51%
48% 50%
28%
60%
35%
39%
44%
26%
Better cost No need to go out Better atmosphere /
comfort
Able to cook / choose
what we like
Better food safety
Total Low income Middle income High income
Q. What are the reasons that you like BBQ at home? (MA)

18. “Lack of equipment or information”, “Bad smells or smokes” are the main
obstacles
BBQ at home: Reasons to avoid
55%
51% 50%
41% 41%
36%
27%
3%
1%
Not having
equipment
Easiness of
eating at
restaurant
Bad smells Restaurant is
better taste
Bad smokes Lack of info of
how to cook
Lack of space to
do it
High price Others
Q. What are the reasons that you do not do BBQ at home? (MA)

19. BBQ at home - Reasons to avoid (by profile)
55%
51% 50%
41% 41%
36%
27%
51%
59%
57%
47%
49%
42%
34%
57%
48%
44%
37%
34%
32%
21%
44%
55% 56%
38%
52%
32% 33%
63%
48%
44% 43%
31%
39%
21%
Not having
equipment
Easiness of eating
at restaurant
Bad smells Restaurant is
better taste
Bad smokes Lack of info of how
to cook
Lack of space to
do it
Total Male Female HCMC Hanoi
Lack of equipment could be the big reasons in Hanoi.
Q. What are the reasons that you do not do BBQ at home? (MA)

20. BBQ at home - Reasons to avoid (by income)
55%
51% 50%
41% 41%
36%
27%
57%
54%
50%
39%
33%
37%
25%
54%
46%
38%
40%
43%
31% 31%
40%
47%
80%
40%
80%
47%
20%
Not having equipment Easiness of eating at
restaurant
Bad smells Restaurant is better
taste
Bad smokes Lack of info of how to
cook
Lack of space to do it
Total Low income Middle income High income
High income groups tend to care about “bad smells or smokes” than others.
Q. What are the reasons that you do not do BBQ at home? (MA)

21. BBQ at home : Location to do BBQ
41%
43%
39%
43%
40%
31%
55%
71%
67%
74%
72%
67%
79%
60%
Total Male Female 22-30 31-40 HCMC Hanoi
Dining room Outside (garden, roof top, outside of the house)
Vietnamese tend to have BBQ in outside more often.
Q. When you cook BBQ at home, where do you do it? (MA)

22. BBQ at home: Equipment usage
Charcoal is the most used equipment. More in HCM
60%
44%
34%
8%
2%
72%
35%
31%
7%
2%
42%
57%
39%
10%
2%
Charcoal Iron plate IH plate Frying pan Others
Total HCMC Hanoi
Q. What kind of BBQ equipment do you use? (MA)

23. Sauce usage

24. Popular sauce for BBQ: Meat
45% 44%
39%
29% 29% 28% 27%
10%
4%
2%
48%
51%
33% 33% 34%
32%
29%
13%
5%
2%
41%
37%
46%
25% 24% 25% 25%
6%
3% 2%
Steak sauce Chili sauce Soy sauce Ketchup sauce Tartar sauce Fish sauce Teriyaki sauce Basil sauce Others None of the
above
Total HCMC Hanoi
Steak sauce, Chili sauce and Soy sauce are popular sauces
Q. When you eat BBQ, what sauce do you use –for meat? (SA)

25. Popular sauce for BBQ: Meat (Most)
Q. When you eat BBQ, what sauce do you use the most –for meat? (MA)
Steak sauce is popular nation-wide. Soy sauce is popular in Hanoi
25%
18%
16%
13%
12%
5%
4%
2%
3%
2%
25%
22%
10%
13% 13%
4%
6%
2%
4%
2%
26%
14%
24%
13%
10%
4% 4%
2%
3%
2%
0%
5%
10%
15%
20%
25%
30%
Steak sauce Chili sauce Soy sauce Teriyaki sauce Fish sauce Ketchup sauce Tartar sauce Basil sauce Others None of the
above
Total HCMC Hanoi

26. Popular sauce for BBQ: Fish
Fish sauce, Soy sauce Chili sauce are popular sauce for fish.
42%
32%
24%
20% 19%
14%
11%
8%
2%
4%
43%
31%
28%
18%
22%
15% 14%
9%
2% 3%
41%
33%
20% 21%
16%
14%
7% 7%
2%
5%
Fish sauce Soy sauce Chili sauce Steak sauce Teriyaki
sauce
Ketchup
sauce
Tartar sauce Basil sauce Others None of the
above
Total HCMC Hanoi
Q. When you eat BBQ, what sauce do you use –for fish? (MA)

27. Popular sauce for BBQ: Fish (Most)
Q. When you eat BBQ, what sauce do you use the most –for fish? (SA)
Fish sauce, Soy sauce Chili sauce are popular sauce for fish.
32%
19%
12% 12%
11%
4% 4% 4%
2%
4%
35%
16%
9%
11%
13%
3%
5%
4%
2%
3%
29%
20%
15%
12%
9%
5%
2%
3%
2%
4%
Fish sauce Soy sauce Steak sauce Chili sauce Teriyaki sauce Ketchup sauce Tartar sauce Basil sauce Others None of the
above
Total HCMC Hanoi

28. Audience profile

29. Respondents profile (N=580)
Male
48%Female
52%
Gender
HCMC
52%
Hanoi
48%
City
22-30
61%
31-40
39%
Age
With
children
40%
No children
60%
Children status
34%
47%
19%
15M<
15-30M
>30M
Household income

30. Q&Me – About Online Market Research Services

31. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data

32. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Sept, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

33. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

34. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

35. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043