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Electric car perception in Vietnam.pdf

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  3. 56)% $+.#0 2*(',(6#)&',7(8#"#$%&'$ $)&9: 45% 18% 14% 9% 9% 4% 4% 3% 3% 6% E c o - f r i e n d l y P o w e r e d b y e l e c t r i c i t y V i n f a s t M o d e r n S a v e f u e l c o s t C h a r g e d b y e l e c t r i c i t y T e s l a E a s y t o u s e , c o n v e n i e n t T r e n d o f f u t u r e O t h e r s Dominant image of “eco-friendly”. The name of Vinfast and Tesla comes up. !"#$%&'#()*+,#-.#)/#0)-1#*2/3#4%+/#0)-#%+&1#5+6+('12(# (&178 3
  4. 56)% $+.#0 2*(',(6#)&',7(8#"#$%&'$ ;'<#9: 40% 17% 12% 10% 9% 7% 6% 4% 3% 3% 3% 10% E c o - f r i e n d l y P o w e r e d b y e l e c t r i c i t y V i n f a s t S a v e f u e l c o s t E a s y t o u s e , c o n v e n i e n t M o d e r n C h a r g e d b y e l e c t r i c i t y G o o d p r i c e G o o d d e s i g n , l u x u r y G o o d f e e l d r i v e L e s s n o i s e O t h e r s Dominant image of “eco-friendly”. The name of Vinfast comes up. !"#$%&'#()*+,#-.#)/#0)-1#*2/3#4%+/#0)-#%+&1#5+6+('12(# 92:+78 4
  5. =+.*),>(?#@#&)%#@(AB(#"#$%&'$($)&(B(;'<# !"#$%&'#()*.&/0#()*+,#-.#4%+/#0)-#%+&1#5+6+('12(#(&17# )1#5+6+('12(#*)')192:+7 Vinfast is dominantly linked with electric car image. Some link Honda / Yamaha with electric image. 5 74% 19% 11% 3% 3% 3% 3% 4% VinFast Tesla Honda Xmen Anbico Yamaha Pega - HK bike Others
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