The report that we had conducted through 100 stores in Ho Chi Minh to find out the brand share and the channel characteristic of tooth paste

1. Toothpaste store share in Vietnam
Asia Plus Inc.

2. Overview
Vietnam has unique characteristics in
terms of channel structure.
We collected information as to what
toothpastes are sold in respective
stores in HCM. The sample store size
is approximately 100 stores.

3. Store coverage
MT,
69
GT,
31
MT/GT Stores MT/GT Stores - Details
*MT: Modern Channel (Supermarkets, Convenience Stores)
GT: Traditional Channel (Local Stores)

4. Average total SKU amount
Number of SKU at the local store is 1/20 of that of supermarket
342
41
18
Average Total SKU –
Channel breakdown
591
416 410 407
370
342
140
59 50 50 42 40 38 24 18
Average Total SKU – Store breakdown

5. SKU detail by stores
For supermarkets, Big C, Coopmart, Lotte Mart have the most varieties while
Circle K and Vinmart+ have the most for convenience stores
AEON
Mall
BIG C
CO.OP
MART
LOTTE
MART
AUCHA
N
VINMAR
T
AEON
CITIMA
RT
Bách
Hóa
Xanh
CIRCLE
K
VINMAR
T+
B'S
MART
MINIST
OP
SHOP
AND GO
FAMILY
MART
LOCAL
STORE
P/S
187 118 107 79 108 103 43 20 18 14 4 17 12 4 9
Colgate
141 80 52 110 104 83 30 27 14 11 18 11 19 6 5
Close Up
150 121 100 73 42 55 28 12 11 7
9
6 3 5 3
Sensodyne
34 22 52 42 47 46 9 0 7 5
5
2 2 3 1
Aquafresh
37 23 33 33 26 21 5 0 0 1
7
6 1 3 0
Pumping
5 6 4 2 11 0 3 0 0 0
0
0 0 0 0
Darlie 17 18 14 27 14 16 5 0 0 2 0 0 1 0 0
Reach 7 12 6 23 3 2 4 0 0 0 0 0 0 0 0
Bamboo 8 11 5 14 7 2 7 0 0 0 4 0 0 0 0
Others 5 5 37 4 8 14 6 0 0 0 3 0 0 3 0
Total 591 416 410 407 370 342 140 59 50 40 50 42 38 24 18

6. Toothpaste share by SKU - General
28%
23%
21%
9%
7%
4%
2% 2%
1%
3%
P/S Colgate Close Up Sensodyne Aquafresh Darlie Reach Bamboo Pumping Other
P/S has the most total shares out of all the brands

7. Toothpaste share by SKU – by channel
28%
23%
21%
9%
7%
4%
2% 2% 1%
3%
SUPERMARKET
32%
28%
17%
10%
7%
2% 1% 0% 0%
2%
CONVENIENCE STORE 47%
26%
16%
5% 5%
1% 0% 0% 0% 0%
LOCAL STORE

8. Total
AEON
Mall
BIG C
CO.OP
MART
LOTTE
MART
AUCHA
N
VINMA
RT
AEON
CITIMA
RT
Bách
Hóa
Xanh
CIRCLE
K
B'S
MART
Family
Mart
Mini
Stop
Shop
and Go
Vinmart
+
Local
Store
P/S 28% 32% 27% 26% 19% 29% 31% 30% 34% 34% 5% 19% 39% 33% 36% 49%
Close Up 21% 25% 28% 24% 18% 11% 16% 20% 20% 21% 18% 24% 15% 7% 17% 14%
Colgate 21% 24% 18% 13% 27% 27% 25% 22% 46% 27% 38% 25% 26% 53% 28% 30%
Sensodyne 10% 6% 10% 13% 10% 12% 13% 6% 0% 14% 10% 5% 5% 4% 13% 3%
Aquafresh 6% 6% 5% 7% 7% 7% 5% 4% 0% 3% 14% 12% 15% 1% 3% 1%
Darlie 4% 3% 4% 6% 7% 4% 5% 3% 0% 0% 0% 0% 0% 1% 4% 1%
Reach 2% 1% 3% 2% 6% 1% 1% 3% 0% 0% 0% 0% 0% 0% 0% 0%
Other 7% 3% 5% 11% 4% 10% 4% 11% 0% 0% 14% 14% 0% 0% 0% 0%
Either P/S or Colgate Brand has the highest share for each store
Toothpaste share by SKU – by stores

9. Size comparison by size
BIG C
CO.OP
MART
LOTTE
MART
AUCHA
N
AEON
Mall
VINMA
RT
AEON
CITIMA
RT
Bách
Hóa
Xanh
CIRCL
E K
VINMA
RT+
B'S
MART
MINIST
OP
SHOP
AND
GO
FAMIL
Y
MART
LOCAL
STORE
Under 100g 8% 10% 12% 10% 11% 10% 12% 16% 16% 8% 17% 5% 4% 18% 11%
101g - 150g 20% 9% 18% 24% 17% 18% 27% 17% 23% 19% 24% 28% 23% 10% 11%
151g - 200g 16% 13% 23% 20% 25% 25% 20% 38% 15% 24% 24% 19% 31% 12% 24%
More than 200g 25% 29% 19% 13% 26% 15% 12% 26% 16% 16% 1% 20% 10% 20% 42%
Other 31% 39% 28% 33% 21% 32% 29% 3% 30% 33% 34% 28% 32% 40% 8%
Local stores have the highest share rate for toothpaste sizes bigger than 200g compared
to other sizes
Other: Toothpastes that are not separated by size

10. Price difference by channel
SUPERMARKET CONVENIENCE STORE LOCAL STORE
Colgate VND 27,600 VND 26,400 VND 21,800
P/S VND 27,700 VND 25,900 VND 21,500
Close Up VND 31,600 VND 31,400 VND 30,600
Sensodyne VND 53,200 VND 51,100 VND 49,600
Aquafresh VND 41,600 VND 41,600 VND 40,000
Darling VND 37,700 VND 37,500 VND 38,500
Local store pricing are cheaper than MT stores

11. Q&Me – About Online Market Research Services

12. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing

13. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Oct, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

14. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Oct, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own

15. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 839 100 043