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Strategies of successful interpersonal communication
Presentation of Business CommunicationPrepared by: Asif HussainStudent ID AR524304Presented To:
Management 8/e - Chapter 172Title pageStrategies of successfulinterpersonal communication
Management 8/e - Chapter 173Introduction of the organizationFounded in 1886, the Coca-cola companyis the world’s leading manufacturer,marketer, and distributor of nonalcoholicbeverages, concentrates and syrups.The company’s corporate headquartersare in Atlanta, with local operations inover 200 countries around the world.
Management 8/e - Chapter 174History of the organizationThe Coca Cola company is a global company.In Pakistan the company started it’sbusiness in 1953. Today the company has amajor share in beverage market. Thecompany has its production units atKarachi, Multan, Faisalabad, RahimyarKhan, Gujranwala, & Lahore.The company provides a fair amount ofemployment to local citizens and deeplyinvolved in the life of local communities inwhich it operates .
Management 8/e - Chapter 175Vision mission & valuesVision:“To become a market leader in ready to drinksegment while adding best-in-class value to allstakeholders”.Mission:“ CCBPL exists to refresh the consumers, inspiremoment of optimism through our brands & actionsas well as benefits all stakeholders, which we willdo with highest social responsibility & withuncompromising commitment towards quality ofour products & Integrity in our operation.”Integrity in our operation.”
Management 8/e - Chapter 176Vision mission & valuesValues:We value & respect our people.We communicate openly.We have integrity.We win as a team.We drive quality & innovation.We are accountable.
Management 8/e - Chapter 177Introduction to the topicCommunication scholars define Interpersonalcommunication in numerous ways, usually describingparticipants who are dependent upon one another. It caninvolve one on one conversations or individuals interactingwith many people within a society. It helps us understandhow and why people behave and communicate in differentways to construct and negotiate a social reality. Whileinterpersonal communication can be defined as its ownarea of study, it also occurs within other contexts likegroups and organizations. Interpersonal communication isthe process that we use to communicate our ideas,thoughts, and feelings to another person. Our interpersonalcommunication skills are learned behaviors that can beimproved through knowledge, practice, feedback, andreflection.
Management 8/e - Chapter 178Interpersonal communication includes message sending andmessage reception between two or more individuals. Thiscan include all aspects of communication such as listening,persuading, asserting, nonverbal communication, andmore.Overall, interpersonal communication can be conducted usingboth direct and indirect mediums of communication suchas face-to-face interaction, as well as computer-mediated-communication. Successful interpersonal communicationassumes that both the message senders and the messagereceivers will interpret and understand the messages beingsent on a level of understood meanings and implications
Management 8/e - Chapter 179Elements of InterpersonelCommunicationMuch research has been done to try to break downinterpersonal communication into a number ofelements in order that it can be more easilyunderstood. Commonly these elements include:The CommunicatorsThe MessageNoiseFeedbackContextChannel
Management 8/e - Chapter 1711Strategies of Effective InterpersonalCommunication Skills Effective and efficient communication:– Effective communication• Occurs when the intended meaning of the sender isidentical to the interpreted meaning of the receiver.– Efficient communication• Occurs at a minimum resource cost.– Potential trade-offs between effectiveness andefficiency must be recognized.
Management 8/e - Chapter 1712Strategies of Effective InterpersonalCommunication SkillsEmpathiseEncourageLearn to ListenFocused ListeningFocused HearingGentle InterruptionsBalancing the ConversationNonverbal CommunicationsThe Power Of Touch.
Management 8/e - Chapter 1713Be Aware of Others EmotionsTreat People EquallyAttempt to Resolve ConflictCommunicate EffectivelyUse HumorMaintain a Positive Attitude and SmileMinimize StressOnly Complain when Absolutely Necessary
Management 8/e - Chapter 1714Practical study in organizationTHE COCA COLA COMPANY has a greathistory and is respectable organization in thebusiness sector. The company employees a largenumber of personnel both directly and indirectly.The workforce has diversity in many aspects sothe communication culture has to be strong andflexible enough to accommodate all employees.As we all know that CCBPL is a part of a globalbeverage producing organization, it has anorganized structure and a significant business andcorporate culture.
Management 8/e - Chapter 1715Practical study in organizationInternal communicationsThis includes the communications in between thecompany’s various departments, officials, staff,employees, and between various production units of theCCBPL. Internal communication includes:Messages.EmailFaxTelephonePresentationsTraining and development sessionsOfficial meetings
Management 8/e - Chapter 1716Practical study in organizationExternal communications– This includes the communication with the consumers,distributors, market personnel, business associates,legal communications, and marketing and publicityadvertisements. This includes:– Market research– Public dealings– Official dealings– Business dealings– Dealings with government– Community dealings– Social media
Management 8/e - Chapter 1717Practical study in organizationINTERPERSONAL COMMUNICATION IN CCBPLCoca Cola Beverages Pakistan Limitedutilize all chanels of communication Verbal,Non verbal to communicate with its staff,employees, management, market andconsumers. Also it plans its stategies ofcommunication accordind to need of itsbusiness. We explained some of the aspectsof its communication culture as follow:
Management 8/e - Chapter 1718INTERPERSONAL COMMUNICATIONIN CCBPLManagementIn CCBPL we have a value “ We communicate openly”. So themangement of CCBPL has a unique culture of open communicationwithin its organization. All of the staff are free to communicate withthe mangement regarding to their issues.SalesPoor communication skills can have an adverse impact onan organizations bottom line. So the CCBPL managementstresses on effective communication of its sale andmarketing team. M.D.Os and other sale personel areprovided with adequate trainings in this regard.
Management 8/e - Chapter 1719INTERPERSONAL COMMUNICATIONIN CCBPLTrainingIn CCBPL employees are provided trainings regardingnew business stategies and operational maters on afrequent basis. The company ensures to maintain a goodcommunication level within the organization.Conflict ResolutionIn CCBPL we have a diversed workforce so there can bemany chances of conflict at the workplace. So, themanagement of CCBPL in general and the HR manager inspecific has the duty to resolve these conflicts in a goodand satisfying manner. The CCBPL strategy is to resolveissues through dialogue and communication.
Management 8/e - Chapter 1720INTERPERSONAL COMMUNICATIONIN CCBPLADVERTISEMENTS & MARKETTINGIn the advertisement, emotional expression and non-verbal codes are expressed clearly, working together tobring out the message. In our advertisement we expressour message very clearly to our consumers.SOCIAL AND COMMUNITYINTERACTIONWe are a part of a society and we accept our socialresponsibilities. So we are open to communicate with thecommunity and society.
Management 8/e - Chapter 1722STREGTHSGood workplace environment.Effective workingOpen communicationResolution of conflictsTrust & satisfaction of employeesquality of work
Management 8/e - Chapter 1723WEAKNESSESIntegration issuesCultural diferencesLack of trainingDiscommunicationLack of communication
Management 8/e - Chapter 1724OPPORTUNITIES1- Increase in market demand2- incease in consumer satisfaction3- improvement of company ranking4- improvement in business strategies5- forecasting the future needs6- Interchange of ideas.
Management 8/e - Chapter 1725THREATSmisleading information can cause damagedistrust in the consumerworkpalce disharmonynon resolving conflicts can cause businessloss
Management 8/e - Chapter 1726CONCLUSIONSuccessful interpersonal communication assumesthat both the message senders and the messagereceivers will interpret and understand themessages being sent on a level of understoodmeanings and implications.It is very important for a manager or a suprevisorto know and has a command on the interpersonalskills, so that he/ she can handle the workplacesituations, conflicts, issues and also can translateand explaine the copmpany policies and businessstrategies to its staff members,employees andconsumers.
Management 8/e - Chapter 1727RECOMMENDATIONSA comprehensive communication policy and strategy should bedesigned.Employee development program and training of the HR managersand leaders should be conducted on frequent basisCompany must exchange ideas regarding communication withconsumers.Internal communication policy and strategy must be modifiedaccording to the changes in business.Organization must encourage and motivate its workforce to improvetheir skills and competencies by providing them with trainingsOrganization should discourage any sort of discrimination practicesin regards to its workforce, Gender, Color, Race, Language, Belief,etcThe organization should allow its workers to express their concernsand must consider their suggestions seriously.