1. ‫إنك‬ ‫علمتنا‬ ‫ما‬ ‫إل‬ ‫لنا‬ ‫علم‬ ‫ل‬ ‫سبحنك‬
‫الحكيم‬ ‫العليم‬ ‫أنت‬
‫الرحيم‬ ‫الرحمن‬ ‫ا‬ ‫بسم‬
‫العظيم‬ ‫ا‬ ‫صدق‬

2. Training & Consulting International Co. Ltd.
Creative Thinking Course
Name:
Education:
Experience:
Why Attend:

3. Creative Thinking
Course

4. Course Instructions
 Course Duration: One Day.
 Evaluative Parameters: Attendance, Participation &
Discussion.
 Interruption: Phone calls and/or obtrusively
leaving the classroom are not
allowed.

5. Course Applicability
 This course is for all persons who are willing to learn
the skills of creative thinking.

6. Course Objective
 To learn methods of creative thinking

7. Pre-Course Review
 How can you define creative thinking?
 How many types of creative thinking are
there?
 What do you know about the ‘6 Hats’?
 How many elements of lateral thinking do
managers have?

10. What is Thinking
 Thinking is a group of mental activities that
flows from one area to another on the
memory surface.

11. Types of Thinking

12. Types of Thinking
1. Natural thinking.
2. Logical Thinking.
3. Mathematical Thinking.
4. Creative Thinking.

13. Exercise:
How can you remember the following
numbers?
8976549874567895130

14. 1. Natural thinking
 a preliminary, raw thinking, where there are no
artificial tracks to interfere. It is characterized by:
 Repetitiveness.
 Generalization and prejudice.
 Lack of detail and depth.
 Imagination and dreams.

15.  It endeavors to put “NO” in the way of
natural thinking to force a person to follow
other ways.
2. Logical Thinking

16.  focuses on using equations, rules, codes,
theories, proofs, etc., to constitute an
intellectual frame that governs relationships.
3. Mathematical Thinking

17.  focuses on dealing with the errors and
restrictions of memory and remembrance
and on making new ideas.
4. Creative Thinking

18. Characteristics of Creative Thinking
 Provide many alternative solutions for a
problem.
 Avoid logical sequence.
 Adjust attention to new thinking ways.

20. Exercise 1
I am Creative, I Live

21. What should I do to develop my
Creative Thinking?
1. Your first task to be more creative is to give
yourself an “authorization” to do things in a
creative way.

22. 2. You must overcome your inner blocks that
often hinder your creative thinking.
 Creative Thinking is simply an awareness
that things can be dealt with in many
different ways.
What should I do to develop my
Creative Thinking? (continued)

23. 3. - Spend more time with your subordinates.
- discuss different topics with different
people.
- read the CV of the creative people and
learn how they made their inventions and
how they thought.
What should I do to develop my
Creative Thinking? (continued)

24. 4. Practice the methods taught in this course
as much as possible.
The more you try and exert harder efforts,
the better your Creative Thinking.
What Should I Do To Develop My
Creative Thinking? (continued)

26. Most Used Methods to Develop
Creative Thinking

27. 1- DOIT
 This is a simplified method used to
creatively deal with problems. It comprises
four (4) steps whose initial letters constitute
the name of this methods, as follows:
1. Define the problem properly and
specifically to make sure the real problem is
being tackled.

28. 2. Open your mind to carefully consider various
possible alternative solutions and never rush to
adopt the first good solution you reach; for you
may not benefit from many other better
solutions. In this stage, try to generate as many
solutions as possible and do not consider how
good or bad they are.

29. 3. Identify the best possible solution to the problem
from among all the alternatives developed in the
last stage.
This may require you to:
 Review your objective as to why solve the
problem and trust your feelings about your
choice of the solution.
 Identify the weak points of the selected solution,
adjust and or transform these weak points into
positive ones.

30. 4. Transform the idea into a concrete act to
practically solve the problem at hand.
 This step may require more time, effort and
perseverance. Many people may generate good
ideas but fail to implement them. An action plan
may be needed to transform your idea, acquire
necessary resources and carefully implement the
idea.

31.  Why.
 What.
 When.
 Where.
 How.
 Who.
B. Servant Method (True 6)

32. Exercise 4
Practical Case
Pit of Oblivion

33.  This method introduces a thinking frame known as
“Advanced Practical Thinking”. Being not just a title,
it presents 6 thinking techniques that represent
different thinking patterns. This method is used to
motivate all kinds of thinking and avoid
‘programming’ the human mind to function on only
one pattern.
 Using this method, all different hats have to be put on
and taken off from time to time for trying different
thinking patterns and guarding against using one
single hat/pattern all the time.
C. Thinking Hats Method

34. 1) White Hat
 This pattern is based on facts, numbers, statistics
and figures and always requires collecting
accurate data to make a view. Data should not be
overly sought. Only useful data should be
collected, so as not to ‘drown’ in too much details.
 Two kinds of data should be discerned:
a. Actual Facts
b. Perceived Facts, thought or desired.
 Adopting the White Hat Pattern, man functions as
a machine or a computer, i.e. no room for
feelings.

35.  This pattern is based on emotions,
impressions, intuition, guesses and feelings,
which are allowed to be expressed unjustified.
In this way, they are part and parcel of the
whole thinking process. They should not be
excluded by reason of objectivity, but should
be allowed out to be clearly identified.
 The Red Hat Pattern (or the Emotional
Thinking Method) should be seen as just
another thinking pattern and must not
overrule other patterns or blocked altogether.
2) Red Hat

36.  It seeks to highlight negative aspects for, but,
objective and logical reasons. It is a logical and
critical thinking pattern. In comparison, Red
Hat critical thinking is based on feelings, whereas
Black Hat critical thinking is based on logic.
 This Black Hat Pattern constantly searches for
nullifying and negative aspects for logical
justifications. Critical thinking is an important
part of the thinking process, as it realistically
shows theother side of the coin. But, it should not
prevail all the time.
3) Black Hat

39.  Positive thinking pattern, the opposite of the
Black Hat Pattern. It seeks to highlight the
positive aspects that may take place in the
future. But, excessive use of this thinking
pattern may lead to day dreams. Engaging in
the Black Hat thinking pattern strikes a
balance with this Yellow Hat thinking
pattern that should not be unreasonably used
that things are oversimplified.
4) Yellow Hat

40.  This is the lateral creative thinking pattern
which produces many different alternative
solutions and new unusual ideas. Usualness
leads to acceptance of the first good solution.
Other alternative solutions should always
be sought, and, then, the appropriate
solution is selected.
 This pattern is based on that creativity
is a skill that can be learned and developed,
and is not just a talent. Therefore, it calls for
intentional development of creative thinking.
5) Green Hat

41.  This is the controlling, guiding thinking
pattern that regulate the other 5 thinking
patterns. It is, therefore, defined as the
“thinking of thinking”, This Blue Hat
thinking pattern decides when to move to
another thinking pattern, to start and/or end
using this or that pattern.
 It is not a must that the 6 hat thinking
patterns should be used in a specific
sequence. The suitable ‘Hat’ should be worn
as required.
6) Blue Hat

43. Exercise 4
6 Thinking Hats

44. Key Mangers’ Lateral
Thinking Elements
 Sensitivity to Problems:
 A manger’s ability to recognize and
accurately specify the problem.
 Ideational Fluency:
Creativity necessitates abundant ideas. Although
most of these ideas may not be applicable, a
creative person should accept, examine, screen
and evaluate all of his thoughts. The key is how
many thoughts and ideas are produced in a
certain period of time.

45.  Originality:
the ability to produce solid ideas or to think
beyond the immediate or the usual. In other words,
Originality is the ability to bring about
unprecedented ideas.
 Flexibility:
the ability to see from so different angles that a
greater number of different and distinct ideas are
obtained. It also means thinking away from fixed
lines to bring forth something new.
 Maintaining Direction:
to insist on and keep going in the direction of
directly and/or indirectly achieving one’s goal(s).
Key Mangers’ Lateral
Thinking Elements

46. Creative Rules to be Applied by
Smart Managers
1. The best way to obtain excellent ideas is to generate
many thoughts and, then, discard the bad ones.
2. Always look for other right answers when faced with
a problem that has to do with selling or marketing a
product or a service.
3. If you can’t make it, take a rest.
4. Write down any sales or marketing thought before it
is forgotten.
5. When everybody thinks you’re wrong, you have made
a step forward. If they laugh at you, you have made
two.

47. 6. The solution to any problem is already there.
All we have to do is ask the right questions to
find out where it is.
7. When you ask a stupid question, you get a
smart answer.
8. To find out the solution, do not look at the
problem from the same old angle.
9. Before you set out to solve a problem, try to
see how things are after it is solved.
Creative Rules to be Applied by
Smart Managers

49. 10. When the causes of the problem and key
assumptions are reconsidered, blocks may be
tuned into opportunities.
11. When you get to a deadlock, look at your
problem the way another relevant person
would.
12. Imitate the best found, and, then, adjust.
13. Make sure the penalty for the error made in
selecting a specific sales or marketing method
is less than the penalty for not attempting
development of new methods.
Creative Rules to be Applied by
Smart Managers

50. 14. Many a time, thoughts are turned into creative
ideas, when the focus is on their exciting, and
not positive or negative, aspect(s).
15. To write down new thoughts is to take your
money to the bank.
16. Start each meeting with warming up for ideas
and creativity for, even, one minute.
17. Anticipate more than one possibility and be
prepared for them to happen at the same time.
18. Get accustomed to change, so as not to be a
prisoner of habits.
Creative Rules to be Applied by
Smart Managers

51. 19. Look for new ideas in unusual places
20. Look for other forms of the same question
on your mind.
21. Link your thought with randomly chosen
words and ponder over your results.
22. Make use of your dreams.
23. Seize the opportunity. Like an air flight, it
has preset arrival and departure times.
24. Do not enslave yourself to rigid, unfruitful
rules.
Creative Rules to be Applied by
Smart Managers

52. 25. Never regretful is he who seeks advice and prays the
‘Guidance Prayers’.
26. Simplify and do not complicate your thoughts and
ideas.
27. The right idea at the right time.
28. Do not get angry.
29. Feel self-confident. The only person who can not be
creative is a madman. Nevertheless, they could be true
who say “The wisdom is uttered by madmen”.
30. Knowledge is attained by induced learning,
forbearance by induced patience. Likewise, creativity
can be attained by induced innovation.
Creative Rules to be Applied by
Smart Managers

53. Elements of Creative Attitude
Important elements of Creative Attitude are:
1. Creative Products:
the amount of production, efficient performance
and new ideas that are produced and contribute to
develop and upgrade a society.
There are 2 basic types of Creative Products:
– Tangible, realistic and somewhat separate from their
inventor, such as new devices and machines, etc.
– Subjective and associated with their inventor, such as
creative lecturing, acting, etc. This type is clearly
expressive of the creative character.

54. 2. Creative Process:
is the mental processing of all known variables and
elements through which new and useful products
are generated. It can be subdivided into steps or
stages.
 A lot of the mystery attached to creativity stems
from the creative process; since it has to do with
mental activities as well as different processes, such
as handling numbers, symbols and codes and
mixing and connecting things, etc., which are very
hard to immediately and directly observe.
Elements of Creative Attitude

55. 3. Creative Persons:
 creative persons are mainly:
1. Intelligent
2. Confident and capable
3. Flexible in thinking and performance
4. Perseverant and do not give up easily
5. Opinionative
6. Resolute in dealing with problems
7. Uninterested in strongly regulated
activities
Elements of Creative Attitude

56. 8. Interested in the doubtful and predictable
9. Highly responsible
10. Always take the initiative
11. Able to understand others’ motives
12. Able to organize
13. Broad-minded
14. Pose a lot of questions
15. Multi-interested
16. Unfanatical

57. 17. Emotionally balanced
18. Not easily taken to groups
19. Able to analyze and deduce
20. May pause to take deeper breaths
21. May introduce unfamiliar ideas
22. Perform creatively
23. Single players
24. May be ignored
25. Eager to attain academic excellence
26. Always ask about the applications of
theories and principles.

58. 27. helpful to others with new ideas that help
them solve problems
28. Prefer competition to cooperation
29. Realize differently from others
30. Connect previous and present experiences
31. Examine new ideas
32. Question orders
33. Resist meddling
34. General cheerful

59. 4. Creative Climate:
the set of variables or factors that are involved
with the creative person and creative process in
general. They can be social, economic, cultural,
political, etc.
 Such variables or factors can facilitate or
undermine thinking and creative activities.
Elements of Creative Attitude

60. Stages of Creative Process
1. Preparation:
A necessary, preliminary stage. Each creative
activity requires conscious, vigorous and long
preparation, which is accomplished as follows:
1.1 Information Development:
Creative persons always develop and search for new and
complete information for general and specific
preparation.
1.2 Action:
follows Information Development. Relevant researches
say that creative products are largely the result of the
continuous action undertaken by creative persons. Many
creative writers write 1000 words a day whether they are
writing a book or not.

61. 2/3 Incubation / Illumination:
Incubation is the resting stage following the
mental labor made in Preparation. Activities in
the Incubation stage can not be specifically
identified. Creative Persons can be expected to
engage in a constant thinking process or in
totally different activities other than trying to
solve the relevant problem.
The Illumination stage, where solutions
surface, can take moments, minutes, days,
months or even years. Moreover, the solution
can pop up where the problem could have been
forgotten.
Stages of Creative Process

63. 3/3 Insight:
At this stage, creativity is highest. The
long-sought idea becomes clearly visible,
as does every latent and ambiguous
aspect of the problem and solution.
Insight can be likened to a search process
for a lost object or name which, after has
been forgotten for a while, simply pops
up, sound and clear.
Stages of Creative Process

64. 4/3 Verification:
the last stage of the Creative Process. The idea
clarified in the Illumination stage is now being
verified for validity and applicability.
Stages of Creative Process

65. Check Pre-Course Review

66. Goodbye
Thank you

67. Creative Thinkers
Consider thinking as just another skill that can be,
therefore, controlled as other skills. For example,
carpentry, musical and mathematical skills.
See thinking as a non-intelligence-based skill.
Many intelligent persons are among weak
thinkers.
Creative Thinkers are those who have so
developed their thinking skills that they can direct
their way(s) of thinking to handle any problem.

68. When Creative Thinkers set off to do something,
they know exactly that they are going to come up
with a useful result.
Creative Thinkers are not preoccupied with
proving how right they are or how wrong others
are. They handle the problem objectively and are
always ready to accept they can be wrong.
Creative Thinkers realize that thinking is always
more important than the thinker, and feel
unpretentiously confident, since thinking is a skill
that can always be improved.
Creative Thinkers (continued)

69. Creative Thinkers are constructive, and
never destructive, cooperative and a
positively thoughtful team player
Creative Thinkers are aware that feelings
and human values are critical and
significant parts of thinking. Thus, they
make use of them in taking decisions.
Creative Thinkers are human beings and
not computers.
Creative Thinkers (continued)

70. Essence of Creative Attitude:
Creative Attitude is an evidence of individualistic
and communal characteristics: learning,
perception, motives, trends, character, along with
other external factors in the immediate
environment.
Creative Attitude can be expressed with the
following equation:
Creativity = Ability x Motive
Creative Attitude refers to the process of
generating new ideas that are original, valuable
and useful to develop organizations and the
whole society.

71. Creative Ability is the ability to create new
and useful ideas and consists in two
dimensions:
- Creative Ability is a group of complex
abilities. It comprises unlimited number of
capabilities.
- Creative Ability is concerned with finding
unprecedented new relations between
concepts.