Amul Chocolates

IMC STRATEGY OF AMUL CHOCOLATES IMC STRATEGY OF AMUL CHOCHOLATES

RESEARCH PROBLEM ,[object Object],[object Object],[object Object],[object Object]

RESEARCH OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Information requirement ,[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH INSTRUMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SAMPLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]

AMUL PHILOSOPHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMUL PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHOCHOLATE MARKET IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPETITION SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONSUMER TREND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISEMENT TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

JOURNEY – AMUL ,[object Object],[object Object]

1990s ,[object Object],[object Object],[object Object]

1990s AMUL ADVERTISEMENT Introduced newer varities of chocolates, like ‘Bindas’, ‘Nuts About You’ and others, targeting teenagers

2003.... ,[object Object],[object Object],[object Object],[object Object]

2004-Repositioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2007 – Strategy Rework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SURVEY ANALYSIS ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMUL SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CADBURY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nestle ,[object Object],[object Object],[object Object],[object Object]

Modified Positioning ,[object Object],[object Object]

Product ,[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object]

Place ,[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMUL PARLOURS ,[object Object],[object Object],[object Object]

CHOCOLATE BOUTIQUES AND SHELVES ,[object Object],[object Object]

DIRECT SCHOOL PROGRAM As a part of the customer contact programme ,Amul must do direct school program for Amul chocolates . They can sampling their latest offering - among kids.

[object Object],Amul does e-selling of all its products including chocolates but very few people know about it. AMUL must make use of the hoardings and print ads to communicate this.

TV SHOWS ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BIBLIOGRAPHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amul Chocolates

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