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Anticipatory Design: 

1. Data and AI will be the foundation of efñcient user experiences. 

2. We will design less screen...
Cost ot being wrong. 

l
18



How much does it cost? 

How easily can it be returned? 
Can it be "redeployed"? 

Will you...
Is it the right thing? 
Is the time or place right? 

Is it the right user? 

Probability ot wanting the thing. 

I
The solution will come over time. 

Cost of being Pmbcíbiliw
wrong.  of being right. 
Shifting user expectations.  Better ...
Cost ot being wrong. 

Don't bother

Simplifying
selection

Choice editing

Anticipation. 

 

Probability ot wanting the ...
The definition of Design wiII shift. 

19942014 2015 and beyond
Empowering users.  serving users. 
Providing tools for use...
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Anticipatory Design — one thought from Tim Nolan lecture

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One thought from Tim Nolan lecture

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Anticipatory Design — one thought from Tim Nolan lecture

  1. 1. Anticipatory Design: 1. Data and AI will be the foundation of efñcient user experiences. 2. We will design less screens and more intuitive services and brand I product behaviors. 3. Serendipitous discovery will become the next oomputational challenge.
  2. 2. Cost ot being wrong. l 18 How much does it cost? How easily can it be returned? Can it be "redeployed"? Will you piss users off? Is it dangerous to be wrong?
  3. 3. Is it the right thing? Is the time or place right? Is it the right user? Probability ot wanting the thing. I
  4. 4. The solution will come over time. Cost of being Pmbcíbiliw wrong. of being right. Shifting user expectations. Better deta_ NeW Sewices- User validation. "Zapims" modeL More experiments.
  5. 5. Cost ot being wrong. Don't bother Simplifying selection Choice editing Anticipation. Probability ot wanting the thing.
  6. 6. The definition of Design wiII shift. 19942014 2015 and beyond Empowering users. serving users. Providing tools for users to make multiple Designing smart services that constantly decisions at eadw step in a process. leam where/ how to make people's lives easier.

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