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LinkedIn Company Story
LinkedIn Corporation




                         1
The LinkedIn opportunity

  Connect talent with opportunity at massive scale




                              +
        Fundamentally transforming the way the world works


                                                             2
Our mission
Connect the world’s professionals to make
  them more productive and successful




                                            3
The world’s largest professional network
Over 60% of members are now international

                                                                         *


                                                          82%
                                                    *
                                    161M
                                             90           Fortune 100 Companies
                                                          use LinkedIn to hire


                                                                          *


                                      55                  >2M
                                                          Company Pages


                               32


                        17
                                                        ~4.2B
                 8                                      Professional searches in 2011
  2      4


 2004   2005    2006 2007 2008 2009          2010                        *as of March 31, 2012

               LinkedIn Members (Millions)


                                                                                           4
Our vision
Create economic opportunity for every
       professional in the world




                                        5
The value we bring to our members

                                                       Identity
         Rolodex, Resume,                              Connect, find and be found
         Business Card                                 LinkedIn Profile, Address Book, Search




                                                       Insights
         Newspapers,                                   Be great at what you do
         Trade Magazines, Events                       Homepage, LinkedIn Today, Groups




                                                       Everywhere
                                                       Work wherever our members work
         Desktop                                       Mobile, APIs, Plug-Ins




      Opportunities that will transform the trajectory of your career

                                                                                                6
The power of LinkedIn’s network effects
                     Member growth
                    and engagement




    Relevant and
                                          Critical mass
valuable products
                      Technology          of data
       & services
                       platform




                                                          7
Three diverse, scalable and growing revenue streams


         Hiring Solutions
          Providing passive recruiting at scale and adding
          social relevancy to active job searches



         Marketing Solutions
          Delivering marketers targeted access to one of the most
          influential, affluent and educated audiences on the web




         Premium Subscriptions
          Enabling professionals to be more productive with
          premium tools tailored by customer segment




                                                                    8
Backup slides




                10
Production Note:
                                        This slide should be used as
                                        introductory slide for speaker.
                                        Change the Photos and detail
                                        accordingly.




Jeff Weiner          1st

Chief Executive Officer at LinkedIn
San Francisco Bay Area | Internet     LinkedIn Overview
 Send Message        View Profile




                                                                          11
Technology infrastructure
Building an industry-leading, global platform for developing scalable,
data-fueled professional networking applications


   Professional                                                     Scale &
         Graph                                                      Redundancy




        Service                                                     Data
  Infrastructure                                                    Infrastructure




       Security                                                     APIs


                                                                                     12
Technology infrastructure
Developing an open platform for third-party developers and publishers




 Already generating as many API calls off LinkedIn as page views on LinkedIn

                                                                               13
Hiring Solutions
An unprecedented opportunity: passive recruiting at scale




                                                            14
Hiring Solutions
73 of the Fortune 100 are using LinkedIn Hiring Solutions




                         Sherri Wang




              LinkedIn Recruiter: Search Results (113)                            Save this search
              Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services




                         Michael Cho




                                                                                                            15
Marketing Solutions
Targeting one of the most affluent and influential audiences on the web
Self-Service Platform                   Display / Social Ads




LinkedIn Company Pages                  Custom groups / Sponsorship




                                                                          16
Premium Subscriptions
Premium tools tailored by customer segment

                                             Subscription targeted to
                                             member based on profile
                                             data and activity




                                                                  Recommended
                                                                  subscription for
                                                                  the individual




 Product feature
list is presented
      dynamically




                                                                            17

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Linked In Corporate Presentation 050312

  • 2. The LinkedIn opportunity Connect talent with opportunity at massive scale + Fundamentally transforming the way the world works 2
  • 3. Our mission Connect the world’s professionals to make them more productive and successful 3
  • 4. The world’s largest professional network Over 60% of members are now international * 82% * 161M 90 Fortune 100 Companies use LinkedIn to hire * 55 >2M Company Pages 32 17 ~4.2B 8 Professional searches in 2011 2 4 2004 2005 2006 2007 2008 2009 2010 *as of March 31, 2012 LinkedIn Members (Millions) 4
  • 5. Our vision Create economic opportunity for every professional in the world 5
  • 6. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins Opportunities that will transform the trajectory of your career 6
  • 7. The power of LinkedIn’s network effects Member growth and engagement Relevant and Critical mass valuable products Technology of data & services platform 7
  • 8. Three diverse, scalable and growing revenue streams Hiring Solutions Providing passive recruiting at scale and adding social relevancy to active job searches Marketing Solutions Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web Premium Subscriptions Enabling professionals to be more productive with premium tools tailored by customer segment 8
  • 9.
  • 11. Production Note: This slide should be used as introductory slide for speaker. Change the Photos and detail accordingly. Jeff Weiner 1st Chief Executive Officer at LinkedIn San Francisco Bay Area | Internet LinkedIn Overview Send Message View Profile 11
  • 12. Technology infrastructure Building an industry-leading, global platform for developing scalable, data-fueled professional networking applications Professional Scale & Graph Redundancy Service Data Infrastructure Infrastructure Security APIs 12
  • 13. Technology infrastructure Developing an open platform for third-party developers and publishers Already generating as many API calls off LinkedIn as page views on LinkedIn 13
  • 14. Hiring Solutions An unprecedented opportunity: passive recruiting at scale 14
  • 15. Hiring Solutions 73 of the Fortune 100 are using LinkedIn Hiring Solutions Sherri Wang LinkedIn Recruiter: Search Results (113) Save this search Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services Michael Cho 15
  • 16. Marketing Solutions Targeting one of the most affluent and influential audiences on the web Self-Service Platform Display / Social Ads LinkedIn Company Pages Custom groups / Sponsorship 16
  • 17. Premium Subscriptions Premium tools tailored by customer segment Subscription targeted to member based on profile data and activity Recommended subscription for the individual Product feature list is presented dynamically 17