Grab the information about public relations and why has it become so important today.

1. WHAT IS PUBLIC
RELATIONS???

3. GET AN IDEA ABOUT PR
 Every organization, small or big, has a story to tell the public that
can help prosper their business. A PR agency is the one who helps
them to do this.
 A PR firm aims to generate awareness for clients’ business through
effective media relations.
 And hence, it also helps to increase sales using various tools like
cross promotions, strategic tie-ups and below-the-line initiatives.

4. WHERE DOES PUBLIC
RELATIONS HELP
 CORPORATE MANAGEMENT
 MEDIA TRACKING
 BRAND MANAGEMENT
 MEDIA RELATIONS
 INVESTOR RELATIONS
 CELEBRITY MANAGEMENT
 CRISIS MANAGEMENT

5. HOW DOES
PR AGENCY
WORK

6. PR TECHNIQUES
 Annual Reports, Brochures, Newsletters
 Public Events, Publicity Stunts, Public Speaking
 Traditional tools like Media Kits and Press Release
 Trade Shows, Product Placements
 Social Media and Networking like Blogging, Twitter, Facebook,
LinkedIn
 Sponsorship, Employee Relations, Strategic Partners, Community
Relations

7. BENEFITS OF PUBLIC
RELATIONS

8. HOW DOES PR HELP
YOU????
 It helps to build a strong relationship between an organization and
it’s audience.
 It helps in improving the reputation of it’s clients.
 PR tells the story the audience want to hear, because the better the
story, the better the acceptance by the public.
 It finds the right audience and targets it.

9. THANKING YOU
Presentation By Aspire Communications
http://aspirepr.in/