This document discusses Brazil winning the opportunity to host the 2013 Global Policy Action and Trade Summit (GPATS). It notes that hosting the event is a big responsibility that requires producing a compelling program, fundraising, and attracting 300-500 delegates. Governments are important to ICT development as they establish policies that enable infrastructure and use of ICT. WITSA will provide various supports for hosting, but the host country needs a strong project team to manage fundraising, operations, and marketing.
1. GPATS 2013
Prepared for: ASESSPRO, BRAZIL
Presented By: Dr. Jim Poisant
Secretary General, WITSA
www.witsa.org
2. GLOBAL POLICY ACTION & TRADE SUMMIT
(GPATS)
• CONGRATUALTIONS ON WINNING GPATS
2013!
• WHAT SHOULD YOU EXPECT?
• VERY DIFFICULT JOB!/GLOBAL
ATTENTION
• PRODUCING A COMPLELLING PROGRAM
• FUND THE EVENT THROUGH
SPONSORSHIPS & TICKETS
• ATTRACT 300-500 DELEGATES
2 www.witsa.org
3. WHAT IS THE GPATS?
• ONE OF THE TWO WITSA AWARDED
EVENTS
• INTENDED TO RECOGNIZE THE
IMPORTANCE OF INDUSTRY AND
GOVERNMENT DIALOUGE IN ORDER TO
EXPAND THE USE OF ICT GLOBALLY.
• COMBINES B2B TRADE MISSION TO
BENEFIT BRAZILIAN COMPANIES
3 www.witsa.org
4. WHY ARE GOVERNMENTS SO IMPORTANT
TO ICT DEVELOPMENT?
THEY ENABLE ICT DEVELOPMENT BY:
2.EMBRACING (OR NOT) THE IMPORANCE
OF ICT TO THEIR COUNTRIES
3.ESTABLISH POLICIES THAT
ENABLE/DISABLE THE INFRASTRUCTURE
AND USE OF ICT
4.THOSE THAT ARE MOST SUCESSFUL
MAKE ICT THE CENTER OF THEIR
DECISION MAKING PROCESS
4 www.witsa.org
5. LESSONS LEARNED
• WITSA EVENTS SHOULD BE APPROACHED AND
OPERATED WITH ONE THOUGHT “YOU ARE
OUT OF TIME.”
• A STRONG PROJECT MANAGER & TEAM IS
ABSOLUTELY REQUIRED FOR SUCCESS
• MOST HOSTS UNDERESTIMATE THE AMOUNT
OF EFFORT THIS EVENT TAKES
• FUND RAISING AND DELEGATE MARKETING
ARE THE MOST DIFFICULT THINGS TO
ACCOMPLISH
5 www.witsa.org
6. WHAT CAN YOU EXPECT FROM WITSA?
• COMPHREHENSIVE OPERATIONS MANUAL
• ASSISTANCE ON YOUR PROGRAM
• CONSTANT CONTACT/MARKETING WITHIN THE
WITSA NETWORK
• GLOBAL NETWORK OF INSTITUTIONAL
CONTACTS I.E., THE UN, WORLD BANK, WEF,
ICANN, WTO ……
• THE SECRETARY GENERAL’S AVAILABILITY
• CEO WCIT 1998 (US), INTERNATIONAL
EXECUTIVE DIRECTOR, WCIT 2000, TAIWAN
6 www.witsa.org
7. PROJECT TEAM
• STRONG PROJECT MANAGER
• VP/DIR DEVELOPMENT (SPONSORSHIPS)
• VP/DIR OPERATIONS
• VP/DIR MARKETING
• SPOUSE/GUEST PROGRAM
• MEDIA DIRECTOR
• VP/DIR DEVELOPMENT (SPONSORSHIPS)
• VOLUNTEER COORDINATOR
7 www.witsa.org
8. QUESTIONS?
QUESTIONS
AND
ANSWERS
8 www.witsa.org