This document discusses different types of relationships between project managers and sponsors: absent, angelic, adversarial, and attentive. Absent sponsors are too busy or don't understand their role. Angelic sponsors are ignorant of other perspectives. Adversarial sponsors focus only on success. Attentive sponsors have a clear understanding of roles and work well with others. The ideal is an attentive relationship where both parties pull in the same direction with integrity, clarity, and a win-win approach. Behaviors, values, techniques and tools can help foster genuine partnerships crucial for success.