Of course Twitter has been one of the most resourceful platforms on social media for connecting, information sharing and utility. However, there are quite a few mistakes people make on how to tweet, what to tweet and what not to tweet. Here's my POV on becoming a responsible twitter user. We all are responsible for the content we create on social media and need to publish responsible tweets as ell. All images sourced from flickr.

1. 6 POINTS
TO MAKE
YOU
WISER AT
TWEETING
HOW TO TWEET WITH RESPONSIBILITY?

2. With great power
comes great
responsibility!
This great power In our
hands is called TWITTER
and tweeting is one of
the GREATEST
responsibilities of a new-
age citizen.
That’s exactly what we
plan to cover in this
mini-guide.

3. WHY THE NEED FOR RESPONSIBLE TWEETING?
The irresponsible behavior by users
in a bid to become content
creators and news-breakers has
been noticed time and again.
While we all talk about managing
guidelines for brands while
tweeting, do we as marketers or
even responsible netizens have
some basic guidelines for personal
tweeting?
LET’S DISCUSS SOME OF THESE….

4. 1. BE AUTHENTIC

5. Always ensure you are tweeting
AUTHENTIC content and honest
views. In case of any news-
breaking or critical information
first VERIFY and then tweet. If
available, share the source to
make your point more credible.
In case the facts are half
available, mention so. For eg if
you heard gun shots or a loud
blast, a tweet like this could help:
‘Heard some gun-shot like sound
near the subway. Did anyone
else hear them too? Please
confirm!’

6. 2. CATCH A RUMOR

7. If you notice a tweet which mentions a news breaking item ensure the
tweet has a SOURCE LINK. If no link available, ask the Tweeter to share his
source. Only once you are convinced with the reply, then should you
Retweet.
For instance, in the tweet mentioned below, the user has not tweeted any
link nor mentions he’s at/near the area. If untrue, a retweet for such a tweet
could spell trouble.

8. In another instance, DNA, one
o f t h e l a r g e s t I n d i a n
Newspapers, had jumped the
gun to announce the ‘Death of
Shashi Kapoor’, a notable
veteran film actor. The actor
was in a critical state but
D N A ’ s t w i t t e r h a n d l e
confirmed the death news
thereby creating a flurry of
tweets of sad demise by fans.
Upon realising the error, DNA
apologised, but that certainly
wasn’t enough to contain the
furious fans who were livid and
ridiculed DNA for next few
hours.

9. The above, is a perfect example of a news-breaking
tweet by a Twitterati alongwith CONCLUSIVE CONTENT.
Tweets like these help to spread correct information and
contain panic

10. 3. REPORT TWEET FEATURE

11. While we all use ‘Retweet’, ‘Reply’ and ‘Favorite’, there is also an
option called ‘Report Tweet’. Use this appropriately when you
come across bot accounts, spamming, abusive and hurtful tweets
etc. Use your discretion to report tweets but don’t misuse the
feature either. It’s a favor you will do as a responsible Twitter user!

12. 4. USING TWITTER SEARCH

13. A very prominent feature of Twitter to find information on REAL-TIME
INCIDENTS, interesting content, and to identify other tweeps. The
search functionality filters the results on All results and Top results. This
can prove to be a very RELIABLE SEARCH TOOL especially for current
events, the content of which may not have got indexed on search
engines. For eg. If you felt an earthquake like vibration, a quick
search on Twitter may help to know if others felt it too. A lot of
DISASTER MANAGEMENT TEAMS across the world use Twitter search
to identify disasters.

14. 5. THINK BEFORE YOU TWEET

15. It’s essential that you give some
thought to your tweets before
tweeting esp your feelings on
sensitive topics. You don’t want
tweet FAUX PAS or get caught
foot-in-mouth. Many brands,
celebs and politicians have
faced these with extreme ire or
laughter onslaught. We, just like
them are humans too and
prone to jump the gun. TAKE A
MOMENT and read your tweet
twice on subjects outside your
domain.

16. 6. MIND YOUR LANGUAGE

17. Absolutely avoid public spats
with a known/unknown person
on Twitter. We have seen
timelines filled with split
couples ill-mouthing each
other, ABUSIVE and HATE
LANGUAGE being tweeted.
Besides creating a bad image
for yourself to your followers,
you are also creating content
that may go done in the
p a g e s o f I n t e r n e t a n d
comeback to HAUNT YOU one
day at a school or job
interview or court trials.

18. CONCLUDING

19. Twitter is a fantastic channel and a medium that thrives in the
hands of millions. Several Governments, politicians, brands, welfare
organisations, and general public have used it in very effective
manner. Stray incidences should not overpower this medium and its
adoration by users. By being a RESPONSIBLE TWITTER USER you play
an important role in the sustenance of this interactive ecosystem.

20. THANK YOU
Created By: @zubinnalawalla
Co-Founder LIQVD Asia, RJ and
Mentor at DMTI
(Digital Marketing Training Institute)

21. If you’re interested in improving
your digital marketing
knowledge or would like the
same for your associates,
request a custom conselling
session with us
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integrated concepts to make
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shareable? Connect with the
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