The document discusses BART's efforts to implement "Transit 2.0" by harnessing new platforms like mobile websites, social media, and third-party apps to better connect with and provide real-time information to customers. This includes sharing BART data with developers to encourage new applications, engaging customers on platforms they use, and finding ways to innovate within government constraints. Metrics like website traffic and social media interactions will help measure the success of these initiatives.
3. ...who aren’t afraid to
use new tools to share their
experiences on BART.
Note: BART.gov does not condone puke and/or cocaine.
4. Our challenge:
Harness new platforms to better serve
and connect with our customers
Maintain our reputation for safe,
reliable public transportation
How do we do it?
5. By being the most accurate,
timely, reliable source of info
6. By having a real-time, interactive,
user-focused website
Website designed by Hot Studio: hotstudio.com
8. By going where our
customers are
Real-time information on the
platform of your choice:
• Mobile website
• Text message updates
• Email updates
• Twitter
• Facebook
• Third-party apps
• RSS feeds
• Posterous blog
10. By connecting:
Customers with each other
to help build community
Developers with data and customers
in order to provide more high-quality
products and services
11. What about ROI?
Find sensible metrics
• Website traffic: BART.gov traffic increased after
the redesign and the start of Web 2.0 and social
cross-promotions
• Fan interactions: For the week I was preparing
this, the largest interacting group was 18-24 year
olds, a segment we want to attract
• Cost per web user: $0.08 per user session
20. Next time you’re
in the Bay Area,
BART…and you’re there!
twitter.com/sfbart bart.gov/facebook sfbart.posterous.com
By Melissa Jordan
BART.gov Senior Web Producer
mjordan@bart.gov
Cover & this image: http://www.flickr.com/photos/myelectricsheep
21. What have we done lately?
Two highlights:
Preparing for launch of full public API
Partnering with Foursquare
22. Why an API?
“Hello, I am in the process of developing an app that
focuses on wheeled accessibility - both for folks with
disabilities and those pushing strollers - and want to get
I
details on accessible stations, etc.”
Woman pushing stroller, by heyitscatie via Flickr