The document discusses how pharmaceutical companies can take the first place in the patient journey by providing information to patients and healthcare professionals. It notes that 34% of patients' greatest frustration is a lack of notification about being at risk for conditions. Patients want more help from their doctors before being treated. While doctors are the primary information source, digital channels also play a key role. Healthcare professionals expect pharmaceutical companies to provide educational content through multiple devices. The document promotes an information management platform that can aggregate content, support content creation and distribution through multiple channels to benefit various stakeholders within pharmaceutical companies.

1. Taking 1st place within patient journey
When information is your most important asset

2. Plenty of research results
highlight the opportunity
for pharmaceutical
companies to target
healthcare professionals
in order to raise awareness
of patients about available
services

3. 34%
Patients' greatest frustration is little
notification of being at risk for a
condition
Reaches
44%
for patients with immune diseases
Patients want more help before they are being treated.
Source:
Need for Information
Taking 1st place within patient journey

4. 79% of patients value services
across all disease states
58% of patients use services
when they are aware of them
19% of patients are aware of
services available to them
Source:
Need for Information
Taking 1st place within patient journey

5. Patients want their healthcare professionals to be the primary
source of information on services they need to manage their health,
but digital channels play a key role as well
My Doctor
Digital Channels
Other sources
Family & friends
67 57 33 25
Source:
Need for Information
Taking 1st place within patient journey

6. Source:
Health professionals
require better access to
educational and
informative content
through multiple devices
and expect the
pharmaceutical industry
to fund and provide such
sources

7. 7
Pharmaceuticals to provide content for health care professionals
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Portals
Webcasts
Patient downloads
Web sites
Blogs
eCME
Journals
Yes – Funding & Input YES - Funding NOSource:
The role of Pharmaceuticals
Taking 1st place within patient journey

8. Provide
multilingual
content
1
Free of bias
information
3
Educational
material
by experts
4
Work with experts
to create relevant
content
5
Credible
information in
a non-invasive
manner
2
The role of Pharmaceuticals
Taking 1st place within patient journey
Source:

9. 9
Change in volume of work
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile apps
Webcasts
Patient downloads
Pharma rep
Social media
eCME
Websites
Increased No change Decreased
The role of Pharmaceuticals
Taking 1st place within patient journey
Source:

10. Pharmaceutical
companies
Hospitals
Pharmacies
Pre diagnosis Diagnosis & Treatment Well being & maintenance
Patient
Doctors
Digital resources

11. Get ahead in the
therapeutic areas of
your choice and keep
advantage easily,
providing
information services
for all stages of the
patient journey!
Multichannel
relationship
marketing
Information
centric
Lifecycle
focused
2-way
communication
Coordinated

12. • Online & offline news feeds
• Web sites, blogs & RSS
• Social media
• Subscription services
• Automatically organize
results into topics &
themes
• Verify social media
content
• End-to-end platform
• Role-based access
• Social media
• Web sites
• Blogs & RSS
• Mobile Apps
• Intranet
• Corporate Publishing
• Emails & newsletters
Content
aggregation
Archive &
Retrieve
Content
creation
workflow
Multichannel
content
distribution

13. Going beyond social media listening
What’s in it for Pharmaceutical Marketing professionals
The platform
infoasset fully meets the diverse
information needs of the
organization internally, while fully
supporting multimedia content
distribution to partner
Pharmaceutical Representatives
network and to health
professionals, via different
channels and with a single click!
Listening
Advance
event
monitoring
Adapting Engagement

14. 14
Pharmaceutical Representatives
What’s in it for SALES
02Constant information flow
04
Mobile app
01Remote access
03
Personalization
Content delivery channels
include mobile apps,
portals & intranet, RSS,
emails and newsletters
Use for continuous data
flow and for educational
"quizzes” or reminders
Work from wherever
they are
Form and distribute
personalized content
"packs"

15. 15
Media & Brand Monitoring
What’s in it for PRESS OFFICE & COMMS
02Verification
04
Personalization
01Market Intelligence
03
Brand monitoring
Validate social media
content, context and
contributor
Create and send different
content versions
according to audience
Instant access to news
and markets Insights
Surveying and mapping
corporate image

16. 16
Brand Management & Thought Leadership
What’s in it for MARKETEERS
02Sales network
04
Multichannel
01Corporate Publishing
03
Personalization
Easily create and
distribute content to
Representatives
Update multiple social
media accounts instantly
End-to-end editorial
workflow for printed
or digital publications
Create and send
various content
versions to different
stakeholders

17. 17
Internal Communications
What’s in it for Human Resources
02Product focus
04
Constant flow
01Multichannel
03
Personalization
Generate media analysis
for specific categories
Content outputs include
publications, mobile apps,
portals & intranet, RSS,
emails and newsletters
One platform to
update all outputs
Create and distribute
specialized information
packages

18. Pair technology
Automated workflows to enhance
productivity
Offer pre-treatment information
Become the “go to” resource from the
start of the patient journey.
Target key healthcare professionals
Increase patient awareness of available
services
Notes to take with you
Taking 1st place within patient journey
Try
Contact us for a demo

19. info@atc.gr
Start
Live demo
Check what we deliver
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20. Discuss
Finish

21. Address
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Chalandri, Athens
Phone & Online
Direct Line: +30210 6874 300
www.atc.gr
info@atc.gr
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When information is your most important asset