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Un document de 150 pages qui fait le point sur les 13 tendances émergentes de la société Française à l'horizon 2012 / 2013. TNS Sofres et la Presse Quotidienne Régionale (PQR 66) passent les Franaçais au scanner d'une année entière d'études pluridisciplinaires.
Présentation intégrale et remise du Livre sur rendez-vous auprès de Com Quotidiens et/ou Quotidiens Associés (voir http://www.pqr.fr pour les contacts).

Publié dans : Business
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Françaises, Français, etc.

  1. 1. « Vivre la crise »  Les nouvelles résiliencesGagner moins, vivre mieuxA la recherche de soi
  2. 2. 1.  La marmiteen ébullition…pessimisme  record/lendemains  qui  déchantent/défiance/AA+-­‐bénéfices  records//indigna:ons  individuelles  et  locales/éthique/transparence/considéra:on    
  3. 3. 1.  La marmiteen ébullition…  
  4. 4. 2. Cultivernotre jardinpessimisme  collec:f-­‐op:misme  individuel/  «  le  monde  va  mal,  soyons  heureux  »/faire  avec/reprendre  le  contrôle/ne  plus  subir/plaisirs  quo:diens/proximité/famille    
  5. 5. 2. Cultivernotre jardin  
  6. 6. 3. Us people  
  7. 7. 3. Us peopleindividualisme  posi:f/ni  puissance  ni  repli/les  autres/associa:f/carita:f/réseaux  pragma:ques/générosité/gen:llesse  an:-­‐crise/incita:on  vs  injonc:on  
  8. 8. 4. Pariersur soiinstalibité/reprendre  la  main/goût  du  risque/miser  sur  soi  pas  sur  le  système/s’accomplir/  
  9. 9. 4. Pariersur soi
  10. 10. 5. Me, myselfand IStatut  social  vs  personnal  branding/banalité  singulière/scénarisée/normalité  revendiquée/réseaux  sociaux/iden:tés  mul:ples  
  11. 11. 5. Me, myselfand I
  12. 12. 6. Nos viespluriellesparcours  mul:ples/trajectoires  plurielles/changement(s)/recomposi:ons/  perso-­‐pro/réinven:ons/richesse  
  13. 13. 6. Nos viesplurielles
  14. 14. 7. MasterConsommateurreprendre  le  pouvoir/experts/informés/reliés/  comparaison/recommanda:on/zapping/  conversa:on  
  15. 15. 7. MasterConsommateur
  16. 16. 8. La consommationcollaborativeperceuse  ou  trou/de  la  propriété  à  l’usage/  co-­‐…/services  communautaires/sociabilité  de  consomma:on/liens  
  17. 17. 8. La consommationcollaborative
  18. 18. 9. L’éconologie«  mon  »  environnement/  énergie/alimenta:on/local/proximité/  locavores/produit  in  france  
  19. 19. 9. L’éconologie
  20. 20. 10. Le retourdu simpleconsommer  moins-­‐autrement-­‐mieux/excès/authen:que/naturel/convivial/cuisine/barbecue/essen:el    
  21. 21. 10. Le retourdu simple
  22. 22. 11. Sweet,Slow life !dictature  de  l’urgence/perdre  son  temps/résistance  à  l’accéléra:on/débranche/cité-­‐slow  
  23. 23. 11. Sweet,Slow life !
  24. 24. 12. L’info chaoslive/sens/social-­‐local-­‐mobile/pieds  sur  terre/  
  25. 25. 12. L’info chaos
  26. 26. 13. Avatarset identitésglobalisa:on/espaces  communautaires/repères/iden:tés  locales/folklores  fes:fs/place  publique/réinven:ons  modernes  
  27. 27. 13. Avatarset identités

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