Rethinking trash.

2. Recycling Campaigning
• What is effective? A message that’s
informative, influential, shocking, playful,
funny, suggestive…?

3. • How effective is cute?

4. Would you stop and read these?

6. • What is the strategy of the ad?

7. What is cliché?

9. What does a campaign need besides
advertising?
Advertising being posters, yellow sheet announcements…what else?
• A (functioning) system
– (a method of collection)
• Promotional events and materials?
– Fashion Show, Buttons, T-shirts,
– Awards, rewards, lottery/raffle, contests?
• Informational resources? Brochures? (too boring? would anybody read
them?)
• Ask for teacher participation…what activities/lessons can be incorporated
into different curriculums?
– Can we make different subject powerpoints – related to recycling to give to
teachers? Ie “The Chemistry of REcycling” … “The Historical Signifcance/Social
Impact of Recycling”…what else?
• Specific Goals?
• Strategic locations of bins? Is it realistic to put every kind of collection bin
in every room? Every floor? Just in the lobby?Mezzanine?...Where else?

10. More on lesson plans
• http://www.nyc.gov/html/nycwasteless/html/recycling/schools_rrrguide.shtm
l
• Hmmm…what can we learn from a k-5 lesson
plan?
• PAGE to scan for ideas about relating diff class subjects to recycling– to
http://www.nyc.gov/html/nycwasteless/html/recycling/schools_students.
shtml
• Coloring books! :D
• Potential Field Trips:
http://www.nyc.gov/html/nycwasteless/html/resources/links_schools_fieldtri
ps.shtml
– (really great link – includes videos)

11. The Demographics of Recycling
• Classrooms (Students, Teachers)
• Cafeteria….and in the school kitchens( a whole
other ballgame)

12. What can we recycle?
• Conventional: paper, metal, plastic.
• Unconventional: TerraCycle, Batteries,
Clothing, Electronics…What else?

13. The Holy Web Page of Links
• http://www.nyc.gov/html/nycwasteless/html/
resources/links.shtml

14. (FREE) School Materials Request Form
• Signs, Decals( ie “trash only”), COLORING
BOOKS!,
• http://www.nyc.gov/html/nycwasteless/html/resources/promo_schoolfor
m.shtml

15. THE HOW TO/STEPS
• RESEARCH -
http://www.nyc.gov/html/nycwasteless
• Determine school’s designated School
Sustainability recycling coordinator
• Ask for a tour of the process as it is now

16. Professional Help
• Recycling outreach staff from the DSNY Bureau of Waste
Prevention, Reuse and Recycling (BWPRR) can visit your site
during business hours to offer practical advice and to review
recycling regulations with building management and
custodial staff.
• Link to form:
http://www.nyc.gov/html/nycwasteless/html/recycling/outreach.shtml

17. • Request a site visit if you meet all of the
following conditions:
• You receive Department of Sanitation
collection

18. Winners of the Golden Apple Awards
• Schools to emulate:
• Contests: Super Recyclers, Reduce and Reuse
Challenge, Team up to Clean up.
• 2011 - Elementary School:
http://www.nyc.gov/html/nycwasteless/downloads/pdf/goldenapple11/GA11_SR_LM_BK_K
192_PSIS192_MagSklMathSciInq.pdf
• Aren’t they cute! --->

19. • More to come….