This week, we had our #AtomicChat with BH_Social in which we discuss how to engage with your audience on twitter.

1. Effective pro-active brand
engagement on Twitter
Hosted By: special guest:
@Atomic_reach @BH_SOCIAL
Why is it important to simplify messages
when writing on complex topics?
Brandon Harig @BH_Social
Brands often jump into Twitter discussions either bc they don’t understand social
manners or believe risk > reward #AtomicChat
Amanda Tessier @amanda_tessier
Jump in because you have something to contribute or a problem to solve, not because you
necessarily SHOULD #AtomicChat
Sean @SMack_xc
I think brands need to stop trying to be viral be more friendly. Do you need a controversy for
follower counts to go up? #AtomicChat
What do brands need to do when engaging
strangers on Twitter?
Brandon Harig @BH_Social
Before engaging unsolicited on Twitter, brands must understand the convo,
assess their role & ensure they can provide value #atomicchat
Allison B Carter @allisonbarrettc
Offering to help is always an award-winning strategy on Twitter. #AtomicChat
Danny Brown @DannyBrown
Take time to understand audience and tone, who’s leading convo direction, take pointers from
them. #AtomicChat
What are safe goals for proactive
engagement?
Danny Brown @DannyBrown
Start slowly. Start with safe content. Understand you’ll make mistakes. Own them. Learn. Have
fun. #AtomicChat
Jessica Smith @WarJessEagle
Do a quick profile check, understand the sentiment, know your place & why you are engaging.
#AtomicChat
Brian Blatnicki @BrianBlatnicki
By listening first, and then creating content and engagement methods that are relevant to your
customers. #AtomicChat
What are some best practices for
entering Twitter discussions?
CBarrows @CBarrows
For one, be real, be human. No canned responses that you repeat to multiple users.
#atomicchat
Joe Gullo @joegullo
Listen then engage. #atomicchat
Allison B Carter @allisonbarrettc
Don’t tweet for a company as a lone cowboy. You are representing a brand, not yourself.
#AtomicChat
When should a brand not jump into
others’ Twitter convos?
Brandon Harig @BH_Social
Ultimately, best Best Practice for proactive engagement is knowing where convo
can go & ensure it’s where you want to go #AtomicChat
Diana Wolff @di_wo
Don’t just stick yourself into a conversation when your presence isn’t relevant. #atomicchat
Clifton Webb @CliftonW21
Don’t jump in for the sake of jumping in. Remember the plan. #AtomicChat
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SEPTEMBER 15, 2014
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