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#ATOMICCHAT
#ATOMICCHAT
December 22, 2014
Influence is about
social action, not social talk
How has Social Influence changed in
the last year?
How do brands and leaders identify
influencers?
What are character traits of a social
influencer?
What can leaders do to turn their
talk into social actions?
How can you leverage social to tell
your story?
@isocialfanz@Atomic_reach
special guest:Hosted By:
Brian Fanzo @iSocialFanz
I believe social influence is shifting from focused on what someone has done to a
relationship someone has w/ the community #AtomicChat
Brian Fanzo @iSocialFanz
Sometimes then best way to understand your community & identify influencers is
to ask then listen & let them decide! #atomicchat
Brad Grissom @grissombrad
Honest, candid, vulnerable, courageous. #atomicchat
Brian Fanzo @iSocialFanz
Focus less on creating content for content sake and more on creating
engagement & finding new ways to HELP ur audience!
Adam Dince @AdamDince
Use social as one of your distribution channels. But build a community that cares
first #atomicchat
Erika Heald @SFerika
use social to ask your customers to share their stories! #AtomicChat
Brian Fanzo @iSocialFanz
Social StoryTelling:
Be Yourself
Engage
Share Content that Helps (That u read)
Be Easy to Be Found
Utilize communities!
#AtomicChat
Wakefly @wakefly
social influence happens over every channel possible! Social, video, blogs,
they’re all included #AtomicChat
Ben Phillips @benfigo
Knwoledgable on a topic but also drives engagement. No interaction w/ their
tweets means they influence nobody #atomicchat
Ira Haberman @irahaberman
if you know your audience, truly, creating content that connects is pretty simple.
#atomicchat
Rachel Miller @rachelloumiller
Social tools have greatly evolved and people are starting to realize vanity metrics
have no business value #AtomicChat
Daniel Kelly @dkellyChi
Industry knowledge and willingness to share that knowledge with others. Social is
just another means of sharing knowledge. #atomicchat
Gregg Weiss @greggweiss
Influence is not about numbers. Influence is about hearts and minds.#AtomicChat
Simon Kemp @eskimon
They’re, um, sociable - i.e. they genuinely engage with other people. They listen,
understand, empathise, and interact #atomicchat
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