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Atomicreach.com
#ATOMICCHAT
#ATOMICCHAT
November 17, 2014
What your business
copy says about you
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How do you use language to appeal to different
demographics? What should you consider?
How many descriptive words are
too many?
How can you keep the copy tight
and concise?
What are crutch words and why are
they bad?
What crutch words should we avoid?
@Atomic_reach @cvasilevski
Hosted By: special guest:
hristina Vasilevski @cvasilevski
You shld consider yr target audience & standards of industry. Eg: Don’t sound like
a medical text if your site is for teens #atomicchat
Christina Vasilevski @cvasilevski
Hard to answer. You may need adjectives/adverbs for the right message. REAL
question: do your modifiers add value or not? #atomicchat
Christina Vasilevski @cvasilevski
I keep copy tight by rereading, and more importantly, reading ALOUD. You catch
SO MANY ERRORS when reading aloud. #AtomicChat
Christina Vasilevski @cvasilevski
Crutch words are the words you overuse to fill up space when you’re trying to
figure out what to say. #atomicchat
Christina Vasilevski @cvasilevski
Big crutch word culprits include: really, very, extremely, actually, focus/focus on,
quite, technically, absolutely #atomicchat
Rachel Miller @rachelloumiller
Reading level, industry buzzwords, general understanding/brand awareness of
the product/service. #AtomicChat
Joe Gullo @joegullo
Consider your audience in terms of jargon. Try explaining complex ideas. Shows
industry knowledge and easy read for others. #atomicchat
Matt LaCasse @MattLaCasse
Put your piece on a diet. Where’s the fat? What can you cut w/o diluting the
message? #AtomicChat
Matt LaCasse @MattLaCasse
Crutch words are words you lean on. They infect your writing like a virus. Once
you notice them, impossible to ignore them. #AtomicChat
Matt LaCasse @MattLaCasse
Literally. Like. So. #TheseAreAFewOfMyLeastFavoriteThings #AtomicChat
Wakefly @wakefly
Different audiences need varying degrees of technicality in writing. Some can
handle industry lingo, others need an intro #atomicchat
The Gary J. Nix® @Mr_McFly
When descriptive words overshadow or overtake your idea/story, you’ve jumped
the proverbial shark. #AtomicChat
Victor Garcia @EducationNews1
Crutch words are those you use to save time but do not add value. #AtomicChat
Wakefly @wakefly
Really, extremely, proven. Anything that exaggerates or excessively emphasizes
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