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December 8, 2014
Content Taxonomy
So @nejsnave, what is taxonomy?
What is context taxonomy?
How about content marketing
taxonomy?
How can marketers use it?
Do you have some examples of
content taxonomy?
Why is taxonomy necessary?
@Atomic_reach @nejsnave
Hosted By: special guest:
jen evans @nejsnave
@Atomic_Reach a taxonomy is a classification system. It’s a way of putting labels
on things so they can be understood. #atomicchat
jen evans @nejsnave
#AtomicChat A2 content taxonomy is adding labels onto content, so it can be
searched and categorized, like fiction/non-fiction ...
jen evans @nejsnave
... nothing really tracks the content itself. Especially multichannel. And that’s
where content marketing taxonomy comes in. #AtomicChat
jen evans @nejsnave
start identifying what you want to know about the content. Is it which themes are
most popular? What is generating opt-ins? #AtomicChat
jen evans @nejsnave
You’d be amazed at what can learn by applying labels to content posted by
individual Twitter handles or linkedIn groups ... #atomicchat
jen evans @nejsnave
it’s necessary because like @lieblink said content is an atomic (ha!) particle.
Appears all over ... #atomicchat
jen evans @nejsnave
#atomicchat without labels it can be hard to understand how to look at content
performance. Typical metrics don’t really work.
Wakefly @wakefly
A2: Categorizing content to track measurable results #atomicchat
Joe Gullo @joegullo
Use taxonomy to record your user’s journey through your site. #AtomicChat
Wakefly @wakefly
Data, data, data. Monitor highly shared topics, headlines, languages, medium,
even time of day. There’s usually a pattern. #atomicchat
Brian Blatnicki @BrianBlatnicki
#atomicchat think about the Taxonomy of a Pin Pinterest
Diana Wolff @di_wo
It’s the system or scheme you use to classify things. #atomicchat
Joe Gullo @joegullo
Taxonomy is important for classification and SEO. #AtomicChat
CASUDI @CASUDI
we all basically really want to know how our audience responds/reacts to the
content we create ~taxonomy fills a real need/want #atomicchat
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