Enterprise Content Management (ECM) solutions can turn unstructured data into usable information through an open and flexible system. This allows organizations to be more productive, efficient and agile. ECM combines traditional collaboration tools with content management and social networking to create powerful new business processes. When implemented effectively with changes to work culture, ECM increases efficiency, fosters innovation, and drives growth.

1. Enterprise Content Management
discovering
content as an asset
boost productivity and collaboration
Your business technologists. Powering progress

2. Collaboration
underpins productivity
Every business generates and stores increasingly large quantities of
data, but few can realize the value that it contains. To do this you need
new ways of collaboration, freeing your enterprise to operate globally
with employees, customers, partners and suppliers.
Atos’ end-to-end Enterprise Content Making it personal ECM increases efficiency, fosters innovation
Management (ECM) solutions do exactly that, and delivers growth. The combination of
turning data that is unstructured and difficult Correctly delivered, ECM services create traditional enterprise collaboration tools, ECM
to interpret or share into information through an environment that enables employees to and social networking is creating the next wave
an open and flexible system that can operate communicate and collaborate in the workplace of powerful business processes that will change
securely even in the cloud. in the same way that they have become the way organizations operate by delivering
accustomed to in their day-to-day lives. a connected and borderless enterprise.
This results in a more productive, efficient Transforming paper workflows into digital
and agile organization ready to exploit the This new way of collaboration fosters can deliver cost reductions of up to 30%
opportunities of the new world economy. innovation in all areas of the business and and workflow automation has delivered
improves much-needed collaboration within productivity increases of more than 80%.
ECM solutions have been around for years, the enterprise and with external parties.
but combining them with new communication By embracing social, communication,
tools and bringing them into the cloud delivers technological and business changes, Atos
open, secure and powerful collaboration on a seeks to implement ECM as a strategy that
global scale for the first time. ensures a consistent approach to information
management, reduces costs and supports
business growth.
2 Discovering content as an asset

3. “With the use of collaboration, we see greater opportunity
to make better decisions faster with relevant and quality
information at hand.”
Gartner Research
Discovering content as an asset 3

4. Finding what you
need, where and
when you need it
Individuals today – particularly those of Generation Y – expect to be
able to call on the same communication services, social networking
tools and techniques they use in their personal lives whilst at work.
Most companies struggle to accommodate this idea, although some
have introduced wikis and blogs.
The SharePoint connection The result is often that collaboration usually The extended enterprise
remains within these individual applications
Microsoft SharePoint has become the with little or no interoperability. However, we are The financial crisis has encouraged, even forced,
collaboration and knowledge-sharing platform seeing an increased demand for access to rich companies to collaborate more outside the
of choice for many enterprises. It is evolving information whenever a person requires, from organization. Product lifecycles are shrinking
to meet the needs of a world in which access any device, with easy-to use tools for sharing, so RD investments are less easily recouped.
to knowledge is ‘always on’, mobile and transferring and retrieving content. By collaborating with external partners,
device-independent. organizations can share the investment
With the volume and variety of both structured burden, risks and rewards, and are better
Getting the greatest benefit from SharePoint and multimedia content growing, this is placed to innovate and bring new services
demands careful thought. You need to consider having a significant impact on capacity and and products to the market more quickly.
technology and process implications, just as performance. Content is only an asset when
you do with any ECM initiative. Even more it is freely accessed and can be searched Growing a business in a time of economic
importantly, you need to ensure that your effectively and efficiently. hardship is one of the greatest challenges
investment works culturally – your people facing organizations today. Cash and liquidity
must become its champions. And content must be controlled. Simply are critical but funding is restricted, placing
implementing an archiving policy can lead to emphasis on savings through efficiency.
Atos has invested in SharePoint expertise. a reduction of at least 50% in data volumes. Innovations such as automated document
We offer both industry-specific SharePoint management and knowledge databases
consultancy services and a portfolio of Enabling collaboration requires anytime, have been shown to greatly reduce the
advanced managed SharePoint services. anyplace access to information – on any device. cost of handling customer interactions
These include full hosting, end-user and People are accustomed to communicating whilst also improving service.
technical support – giving the cost and efficiently by mobile or netbook in their daily
efficiency gains of cloud delivery if desired. lives. And that’s how they expect to work.
Perhaps our real stand-out, however, lies in
our extension services. Using smart templates,
reporting and analytics, we make it possible
for you to fast-track effective adoption –
empowering your people to take control
of knowledge and collaboration.
“Organizations should develop a comprehensive strategy
for collaboration investments.”
“Companies that embrace Gen4 are likely to gain a
competitive advantage.”
Gartner Research
4 Discovering content as an asset

5. Companies must position themselves to meet The Olympics: Doing more with less in
these changes. This requires that they have an delivering information to public service
effective collaboration strategy in place. Gartner
describes Gen4 – the fourth generation of a worldwide audience Across the public sector, agencies are
collaboration services – thus ‘Gen4 is essentially No IT project is more high-profile than the under pressure to do more with less
a repackaging of existing collaboration Olympic Games, and delivering a secure and, most importantly, to develop a
services with new use patterns. Gen4 enables news feed from dozens of venues to a customer-centric culture. Ironically,
the user to easily employ the most effective global media via multiple channels is the ubiquitous use of IT and the Internet
collaboration service for the business task at most visible demonstration of ECM one often result in unmanageable data
hand via a universal dashboard.’ could imagine. volumes rather than in improved service.
Securing the cloud The challenge for the 2008 Olympic Games The ability to streamline process and
was to provide a reliable and secure source manage content has become pivotal in
Putting information and enabling sharing of comprehensive and regularly updated the public sector challenge to improve
within the cloud presents a range of security information for the Olympic Family of service while reducing overheads.
issues. With the rise of external collaboration athletes, international federations, national Atos expertise in ECM is making a
throughout the value chain, the architecture Olympic Committees, IOC members, VIPs real difference in the drive to boost
must also handle the challenge of data leakage and of course TV, journalists and staff. productivity and responsiveness:.
and IP ownership.
That is just what Atos achieved, but it is how „„Electronic data and document exchange
Atos understands this and applies security these results compared with those at previous between public sector agencies and their
processes and technologies that address events that really show the data volume private sector partners streamlines and
the need for secure access at various levels explosion and how the new collaborative improves communication and execution
and by different parties (employees, way of working produces information: „„By reducing the cost of transaction
suppliers and customers). This provides
processing we not only help make
secure access without impacting on the „„80% more competition data for media better use of resources – we also
benefits of ECM. and news agencies worldwide – totaling improve the public perception of
1.5 million messages prudence and efficiency
„„Almost 50% more stories published each „„Content management and workflow are
day by the Olympic News integrated, reducing administration and
„„40% more sports disciplines were added boosting productivity
to the Commentator Information System „„All data protection and security
„„And there were 30% more hits on requirements are respected; all requisite
INFO2008, averaging around 1.2 million document traces maintained; and
each day. long-term archiving obligations met.
Discovering content as an asset 5

6. ECM: the Atos
proposition
ECM spans a broad spectrum of activity. It is not just about technology
– it’s about how people work productively and safely together. Change
management features strongly too, as any major ECM initiative will
positively alter the way your people think and behave.
In any engagement, we will explore numerous Industry leadership Although fully vendor-independent, we do have
practical topics and approaches together. a particular depth of expertise in Microsoft
These include: portals and access methods; Atos has invested in building strategic SharePoint. We will craft the product to your
content and document management; partnerships with the industry leaders individual business requirements, so that your
structured collaboration and workflow; in ECM technologies. We have real depth of knowledge workers are able to seek and act on
image and data capture and legal archiving. expertise in solutions and technologies from information using portals designed to match
EMC, IBM Filenet, Microsoft, and OpenText. your work culture.
Our approach is consultancy-driven: the Our own systems integration and managed
goal will always be to help you transform services operations have the skills and
unstructured raw data into usable information resources needed to implement and then
assets. To reach this goal, we will analyze run the solution.
current practice in the light of your business
objectives, and craft a practicable roadmap
for effective ECM. This will also take into The evolution of collaborative working
consideration operational and architectural
choices: will you, for example, exploit public
Siloed working/limited collaboration One-to-one communication
or private cloud, or perhaps choose a hosted
approach using a dedicated Atos data center. 19th Century
Paper-based communication and storage Telephone
Atos has a comprehensive Document management and archiving Collaboration, portals and enterprise
portfolio of specialist We make sure you can securely capture, store social networks
and manage electronic files of any format. The tools and structures you put in
competencies in ECM Easy retrieval is critical, and so we prioritize place must actively promote productive
folder structures and metadata management. collaboration. Although portals are mature,
We design and implement long-term archival their use is continually evolving as complex
in compliance of your specific legal and collaboration scenarios involving employees,
regulatory profile. We cover the full life inter-departmental networks, partners and
cycle of record management, and are customers all come into play.
also specialists in the archival of all SAP
and related documents and records. We will help design and execute content
portals and web content management practice,
Case management and process handling defining structures, templates, and processes.
Content is not free-floating – it is inextricably Typical focus areas include knowledge
bound to process. We will work with you to management, eLearning and, increasingly,
ensure that content and documentation in all social business networks.
its forms is effectively and intelligently routed
between people and processes.
6 Discovering content as an asset

7. One-to-many communication Many-to-many communication Collaboration
Behavior 20 Century
th
21 Century
st
Technology
Telex Fax Email Web communications Social media
Video conferencing ECM Web 2.0 mobile internet
Media asset management ECM consolidation and harmonization ECM interoperability and
As media rich communication becomes the ECM is now a mature business technology – integration services
norm, the range and volume of content objects even though evolution is continual. Atos is well Where ECM implementation is already mature,
needing to be managed increases. In addition positioned to help you assess current ECM we frequently find that interoperability can
to text documents and records, you need to approaches and to consolidate and harmonize be tuned to the client’s business advantage.
manage complex inter-linked engineering across the enterprise. We are particularly An Atos audit of ECM practice will reveal
and business models, e-mail histories, video skilled in breaking down content silos, in opportunities for improved integration.
streams and IP phone calls. The task is vast and order to extend the business value of These engagements can often be prompted
getting vaster. Atos can take full responsibility collaborative information. by reviews in corporate compliance, especially
for ingestion, annotation, cataloguing, storage, with regard to archival and regulatory reporting.
retrieval and distribution of all digital assets in By harmonizing current ECM practice, Interoperability between ECM and other
traditional and rich media. we can reduce storage overhead and critical business systems, including ERP
environmental impact and, even more and accounting, often features. Search
importantly, ensure greater business agility. engine effectiveness is also a common
In many consolidation and harmonization agenda item here.
engagements, our clients are keen to
consider migration to Microsoft SharePoint.
Discovering content as an asset 7

8. About Atos
Atos is an international information technology
services company with annual 2010 pro forma
revenues of EUR 8.6 billion and 74,000 employees
in 42 countries. Serving a global client base, it
delivers hi-tech transactional services, consulting
and technology services, systems integration
and managed services. With its deep technology
expertise and industry knowledge, it works
with clients across the following market sectors:
Manufacturing, Retail, Services; Public, Health
Transport; Financial Services; Telecoms, Media
Technology; Energy Utilities.
Atos is focused on business technology that
powers progress and helps organizations
to create their firm of the future. It is the
Worldwide Information Technology Partner
for the Olympic Games and is quoted on the
Paris Eurolist Market. Atos operates under the
brands Atos, Atos Consulting and Technology
Services, Atos Worldline and Atos Worldgrid.
For more information, visit: atos.net
For more information, contact: dialogue@atos.net
atos.net Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA.
All trademarks are the property of their respective owners. December 2011© 2011 Atos.