June 17, 2020

1. Facebook for Businesses
Ann Treacy
atreacy@treacyinfo.com

2. Your opinion…
Who do you
want to reach?
What do you
want them to
do?

3. Facebook
Facts
• Seven in 10 US adults use
Facebook
• Facebook reaches the largest
number of users aged 13-17
• Facebook is the most
popular social network
among seniors
• Facebook is the most
popular social network in
rural areas
• People spend more time
reading Facebook posts in
the morning and at night
• 96% of users accessed via
mobile devices
• 42% of customer
responses happen on first
60 minutes.
• 85% of Facebook
users watch videos with
the sound off
• Captioned video ads
can increase video view
time by an average of 12%.

4. What flavor Facebook?
• Facebook Profile (friend)
• Facebook Page (like)
• Facebook Group (join)
• Facebook Event
(Interested/Going)

5. What do you need
to start a Page?
• Name
• Description (think keyword!)
• Choose a category
• Profile Image (170x170 px)
• Cover Image (851x315 px)
• Call to action

6. Bonus:
Canva.com

7. Grow your audience
• Invite your friends to like you
• Post something in your shop
• Send an email or other e-
message
• Start interacting as your page
with other pages
• Tag followers and pages
• Reply to pages
• Like each other’s pages!

8. Contest
ideas
• Like to win
• Comment to win
• Solve to win (via comment)
• Upload pictures to win
• Caption to win
• Join email list to win
Contest Rules:
https://www.facebook.com/policies/pages_groups_events/

9. Facebook Ads
•
https://www.facebook.com/business/learn/lessons/top-steps-
to-creating-a-facebook-ad

10. What classes
would
interest you
in the
future?
1. Strategic planning for
online marketing
2. Website development
3. Search engine
marketing
4. Email newsletter
5. Claiming your Google
Place
6. Social media
overview
7. Facebook
8. Twitter
9. Instagram
10. LinkedIn
11. Online Reviews
12. Other?

11. Questions?
Ann Treacy - atreacy@treacyinfo.com - 651-239-4581 - treacyinfo.com