Why do you have a web site? Is it successful? If you have trouble answering either question this one-hour webinar will help you get on the right path to having a strategic web site. We’ll look how a web site can help you reach your business goals by helping you get found, inform or engage visitors and lead to a call to action. Also a good primer for anyone thinking about a corporate web site.

1. Strategic Web Sites Ann Treacy broadband.mnrem.com

2. What is a Strategic Web Site? A web site that helps you reach business goals

3. What are your business goals? Reach new customers Find employees Interact more with current customers Reach new investors Build brand recognition Interact more with current investors Reach policymakers Manage your reputation Promote renewable energy Promote Minnesota

5. Call to action

6. Functionality

7. Find-ability

8. Metrics©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

9. usability

10. What do you do? 5 second test

11. Recognize the F Pattern http://www.useit.com/alertbox/reading_pattern.html

12. Accessibility WAVE ADA Test wave.webaim.org Browser Compatibilityhttp://browsershots.org Don’t use graphics to convey info Flash can be iffy on many platforms Do you care about printing? Functionality

13. Call to Action

14. Think back to your Goals What is a successful visit to your site? A purchase? A RFQ? A job application? How easy is it for the visitors to follow that path? How appealing is it? How is the visitor rewarded?

15. What do you do? 5 second test

16. Bonus Activity: Check out Sites in your industry Sites your target visitors visit Sales sites Use what works See what doesn’t work

17. functionality

18. Functionality Tests Run a quickie test: http://watson.addy.com/ Check each page for Accuracy Typos Links http://www.seventwentyfour.com/ Check the code: http://validator.w3.org/

19. Metrics

20. Metrics Sneak Peek

21. Questions? If you have an interest in further training on Strategic Web Sites in your area, please let us know.