The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end? The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’ Interact London 2014 October 9-10, 2014 - Royal Institute of British Architects Slide 31 video - https://www.youtube.com/watch?v=mC73XKSnB3I Slide 33 video - https://www.youtube.com/watch?v=mEay3buozhM Slide 35 video - https://www.youtube.com/watch?v=OnjIh1E_gXI

1. Interact London
London, October 9-10 2014
Experience
at the edge of the network
alberta soranzo | @albertatrebla | wearefriday.com `
CC image: flickr.com/photos/brenthensarling/2119292515

3. CC image: flickr.com/photos/jurvetson/536728722 CC image: lickr.com/photos/daniandgeorge/14895849623

4. the last mile problem

6. context

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9. Logos and images © DSG Retail Limited 2012.

10. it’s not about seamless

11. CC image: flickr.com/photos/celestemarie/5325061408

12. but smooth seams

13. CC image: flickr.com/photos/chimrisatogpeh: esrh_ojups.tsinh/u7g3a8s0to1r7e5.c8o6m6

14. edge of the what?

15. CC image: flickr.com/photos/field_walsh/167479887

16. CC image: flickr.com/photos/cowfish/168824518

17. smart devices

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20. CC image: flickr.com/photos/haglundc/4736600901

21. CC image: lickr.com/photos/dgjones/3263816589

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23. why does it matter?

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25. CC image: flickr.com/photos/14687859@N00/258880499

26. readable signs

27. logos and images © 2014 Tile Inc.,

28. logos and images © 2014 Tile Inc.,

29. logos and images © 2014 Tile Inc.,

30. logos and images © 2012-2014 © by Estimote, Inc

32. new experiences

34. CC image: flickr.com/photos/grahams__flickr/504362529

36. image: airportsinternational.com/

37. images: getshortwave.com and techcrunch.com

38. better experiences

39. images: rubenshuis.be and estimote.com

40. CC image: flickr.com/photos/askpang/2413348284

41. CC image: http://mediacentre.heathrowairport.com/

42. a couple of thoughts

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45. logos and images © indoors

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48. thank you
alberta soranzo | @albertatrebla
alberta.soranzo@wearefriday.com | wearefriday.com