Business Plans for Startups

“ Boulevard of Broken Dreams” - But you’re not alone... April 2009 [email_address] twitter: @seedcamp

Business Models for Startups ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Models for Startups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],There’s a lot of noise. Isn’t so dissimilar to the physical world Don’t rely solely on advertising

You have to pedal twice as fast to go the same distance data thanks to ,[object Object],[object Object],Expedia (Marketplace), Business Week and NYT (Offline one-off and subscriptions) Startup examples – Zoombu (lead gen), Simply Hired (job seekers), Zemanta (Amazon affiliate)

Freemium Skype, Flickr, 37Signals, iMall, Freetailer, Freeservers Basekit, Box.net, Zemanta Pro Model: Offer basic services for free (features, use), drive users, and charge a premium for truly advanced features

Subscription Model: Straight charge for use of service. Can have promotional offers Salesforce, Amazon EC2, Gartner Slicehost (actually, fewer startups starting with a straight subscription model)

Marketplace & eCommerce Build a great marketplace and they will pay Or make and sell something people want

Marketplace and eCommerce ,[object Object],[object Object],[object Object],[object Object],Expedia (Merchant model),Net-a-porter, Zappos myBuilder, Rent Mine Online

Licensing and SaaS ,[object Object],[object Object],[object Object],Big company: Livebookings, Meebo, Magnify.net, NetSuite Startups: Toksta, Stupeflix

Virtual Goods ,[object Object],Changeyou, Tencent, Second Life, Habbo Hotel Stardoll, Kyko, HotorNot

Graduated Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object]

Good Blogs/Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plans for Startups

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