A presentation on case study based uppon multiculture problems about a Chinese manager in French corporation!

1. FROM REGIONAL STAR TO GLOBAL LEADER BY:- Atul Sharma (Mat Nr. 764787) Amar Bhandari (Mat Nr. 764843) Alberto Rincon M. (Mat Nr. 768685)

2. CONTENTS THE SCENARIO STRAINING FOR POSITION Vive la Différence CLASH OF CULTURES DURING A MEETING HIERARCHY SYSTEM OVERRULED LEFT OUT WHAT SHOULD YANG DO? SOLUTION SUMMARY 2/12/2010 ITTM-WS 09/10 2

3. 2/12/2010 ITTM-WS 09/10 3 DERONDE INTERNATIONALOPERATIONAL MARKET North America FRANCE CHINA Rest of Europe Latin America Rest of Asia

4. 2/12/2010 ITTM-WS 09/10 4 DERONDE INTERNATIONAL ALAIN DERONDE - CEO Senior Vice President for Global Product development FRANCE Antonio CHINA Yang Elise Yves

5. STRAINING FOR POSITION (SVP) 2/12/2010 ITTM-WS 09/10 5

6. 2/12/2010 ITTM-WS 09/10 6 DERONDE INTERNATIONAL

7. Vive la Difference 2/12/2010 ITTM-WS 09/10 7 CHINA YANG YVES

8. CLASH OF CULTURE DURING A MEETING 2/12/2010 ITTM-WS 09/10 8 ELISE ALLAIN YANG YVES

9. HIERACHY SYSTEM OVERRULED 2/12/2010 ITTM-WS 09/10 9

10. LEFT OUT 2/12/2010 ITTM-WS 09/10 10 1 2 3 4

11. What Should Yang Do? 2/12/2010 ITTM-WS 09/10 11

12. Solution Yang should have considered ideas by Yves Yang was only thinking about Market in China Yang should have gained the trust of his colleagues. Alain was also irresponsible in being accepting ideas from Yang. Hierarchical system in different cultures are to be accepted. 2/12/2010 ITTM-WS 09/10 12

13. Thank You for Your Attention 2/12/2010 ITTM-WS 09/10 13