Tecnología de la información, motor de crecimiento para las pymes resumen
1. Tecnología de la información,
motor de competitividad para las Pymes.
Cristian Morales
Marketing Specialist
cristian@atx.com.mx
Conecta con Cristian en LinkedIn
6. Lo que escuchamos de nuestros clientes y analistas
Autonomía de
usuario
Gobernabilidad
La nube
Realidad
económica
Agilidad
del negocio
Dispositivos
Social
Interfaces
naturales
7. Visión de los negocios dinámicos
Organizaciones
conectadas
Aplicaciones
innovadoras
y proactivas
Cargas de trabajo
de “acceso
instantáneo”
La nube en
sus términos
10. Microsoft Office 365
¿Qué es?
¿Por qué
Office 365?
¿Cómo
Evaluación
funciona? gratuita
Source: comScore TechMetrix, US Work panel, March 2011
Microsoft Office 365 reúne el conjunto de
herramientas de productividad y colaboración
más reconocido de la industria y lo ofrece
como servicio de suscripción.
17. ¿Qué es un
ERP?
FRM
(Finance Resource
Management)
www.atx.com.mx
Sistema de planificación de
los recursos empresariales
MRP
SCM
(Manufacturing
Resource
Planning)
(Supply Chain
Management)
Empresa
CRM
(Customer
Relationship
Management)
HRM
(Human Resource
Management)
Timing: 4 minutesPresenter Guidance: Consider incorporating stats from the slide into your talking track. For example, 85 billion apps downloaded is a huge number given the world population - 80% of apps in 2012 will have some form of social functionality - >80% of new apps in 2012 distributed/deployed on clouds – and 2/3 (66%) of mobile apps developed in 2012 integrate with analytics. Key Point:Four megatrends are emerging that we believe will be dominant forces of change over the coming decade: mobility, social, cloud, and business intelligence (BI)/big data.These four megatrends are not only happening simultaneously, but are highly interconnected. Unlike other major shifts in technology where typically there has been one predominant trend (such as the introduction of mainframe and, later, client/server computing), businesses must address all four of these trends simultaneously.Gartner reports that, “CIO's increasingly see technologies such as analytics/business intelligence, mobility, cloud and social in combination rather than isolation to address business priorities.”As mentioned earlier, IDC sees that these four megatrends collectively represent the next major platform. Script:As we look across what is happening in the technology industry today and the many conversations that our account teams have had with hundreds of enterprise IT leaders, four megatrends are evident. These trends not only represent what is most important to our customers today, but what we feel are likely to be the dominant forces of change in the coming decade.The proliferation of new device types, along with the connectivity of the cloud, is making us more mobileand changing the way we work and play. As technology becomes more immersive, we also expect it to help us develop more personal and social connections with colleagues and customers.The connectivity the cloud offers is changing what we expect from technology. With an always-on connection, apps can provide innovative new services with instant scalability and attractive economics.While business intelligence (BI) has been important for a great number of years, the explosion in connected devices and apps is generating an exponential growth in data and the need to get better insights from “big data.”At Microsoft, we’re directly witnessing and experiencing these megatrends, but we’re not alone in our belief of their importance. According to IDC, “In 2012, the ICT industry's shift to its third major platform of growth — built on mobile, cloud, social, and big data technologies — will accelerate.” In contrast to what they refer to as the first (mainframe) and second (PC/server) platforms, they estimate that by 2020, “…enterprises’ highest-value leverage of IT will be driven by these third-platform technologies as well as an explosion of new solutions built on the new platform and rapidly expanding consumption of all of the above in emerging markets.” These four megatrends are not only happening simultaneously, but are highly interconnected. Unlike other major shifts in technology where typically there has been one predominant trend (such as the introduction of mainframe and, later, client/server computing), businesses must address all four of these trends simultaneously.Gartner reports that, “CIO's increasingly see technologies such as analytics/business intelligence, mobility, cloud and social in combination rather than isolation to address business priorities.”As mentioned earlier, IDC sees that these four megatrends collectively represent the next major platform. Transition: You are not alone. Microsoft has reinvented and evolved our core business strategies in response to these four megatrends. MoreInformation:Frank Gens. "IDC Predictions 2012: Competing for 2020.” IDC. Doc #231720. December 2011. http://www.idc.com/getdoc.jsp?containerId=231720
Al hablar con nuestros clientes, posibles clientes y analistas de la industria, observamos algunos temas en común en la línea del espacio de aplicación de negocios que incluyen CRM, ERP y otros. Somos testigos de una evolución de los negocios y de la tecnología a un ritmo que no deja de acelerar. Sin embargo, la clave para el éxito de las organizaciones de TI es lograr el equilibrio correcto entre las demandas de los negocios con las tendencias técnicas. Los negocios dinámicos logran equilibrar la evolución tecnológica con las crecientes demandas de los negocios para crear organizaciones exitosas.
Microsoft está en una posición única para ayudar a las organizaciones a transformarse en negocios dinámicos que estén conectados, que miren al futuro y noten todo el potencial de sus personas. Para asegurar que construimos pensando en el futuro, Microsoft se enfoca en entregar soluciones de negocios modernas que sean innovadoras y proactivas, que conecten a las organizaciones con sus personas y con su ecosistema, le permitan a las organizaciones implementar escenarios de negocios individuales o un conjunto de negocios completamente integrado y que tenga la flexibilidad para cumplir con las necesidades de negocios del mañana. En definitiva, las soluciones para negocios de Microsoft le permiten a las personas realizar su mejor trabajo; convertir los datos en información para implementar acciones, en su intento por marcar una diferencia para avanzar en sus negocios.
Make it SimpleTIMING: 1 minute PURPOSE: Tie story back to “Connecting to Customers can be Complicated” slide. KEY POINTS:Today’s marketing world is complicated, with so many new ways to connect to customers and so many elevated expectationsOne way to simplify the complexity is to work with a partner who can provide value every step of the wayTargeting and Reach, through Microsoft AdvertisingCompelling ads and apps on the Windows platform across devicesMarketing automation with Marketing Pilot and our partners, to help you manage your campaigns more effectivelyAbility to gain and act on customer insights and analytics, with products like Microsoft Dynamics CRM TRANSITION: Thanks for the great conversation – wrap up and questions.